Jon Virtes

Director of Community & Content @Creahive

Digital Ads ManagerMarketing Director💸 MarketingCopywriterCommunity ManagerContent ManagerSMM Manager

I created a healthcare network of over 1.8 million fans across healthcare categories: women’s health, fertility, childhood development, cardiovascular disorders, CNS disorders, GI disorders, cancer. I’ve directed accounts for Johnson & Johnson, Novartis Oncology, Alnylam Pharmaceuticals, Sunfood, GeneType, ResMed, Takeda Pharmaceutical, Femmistry, Ipsen. I have done it all from strategic planning through to the day-day-to-day operations, content creation, moderation, and editorial across all social media platforms, both paid advertising and organic, running brand pages, community pages, and groups. I have a deep understanding of how to connect with audiences through editorial content and community engagement. I’ve also worked in entertainment and technology giving me an extensive skillset and a unique background to draw upon. Reach out if you’d like to begin a conversation.

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Work Background

CREAHIVEDirector of Community & Content

Oct. 2022San Diego County, California, United States• Serviced life sciences clients including GeneType, ResMed, Takeda Pharmaceutical, Femmistry, Ipsen. • Managed existing corporate brand page for 4 months, saw an increase from 2.4k to 19.7k followers and content reached 2.5M with interactions up 478.9k%. • Prepared surveys for clinical studies with completion rates between 48-77%. • Developed clinical trial recruitment programs saw opt-in rates between 27.5 - 31%.

Liquid GridsDirector of Community

Apr. 2017 - Dec. 2022San Diego, California, United States• Created a healthcare network of over 1.8 million fans across healthcare categories: women’s health, fertility, childhood development, cardiovascular disorders, CNS disorders, GI disorders, cancer. • Directed accounts for Johnson & Johnson, Novartis Oncology, Alnylam Pharmaceuticals, Sunfood. • Composed all content & drove growth for over a dozen communities taking pages from 0 to over 150,000 fans, powered by content that produced on average, 500-750 engagement interactions per post. • Generated ads with 20% engagement rates resulting in lower cost per result increasing the page ranking. • Entrusted with budget allocation and ad spends ranging from $5,000 - $75,000 per month. • Analyzed all insights and delivered daily, weekly, monthly reports to clients. • Trained content writers inclusive of internal employees, external partners and community evangelists. • Administrator for Meta Business & Ads Manager, Brandwatch / Falcon.io, Shutterstock, Alchemer.

Social Media Marketing Consultant

Feb. 2016 - Apr. 2017• Consulted for clients including Taylor Guitars, Buzztime, real estate & local businesses. • Strategic guidance for the launch of a client’s first app, defined App Stores strategy for keywords and metadata, and helped prepare support team and documentation. • Launched a nation-wide social media contest with a brick-and-mortar retail component that achieved a 800-1200% increase in organic reach and impressions on Facebook, Twitter, and Instagram. • Grew community engagement by more than 400% over the course of the project.

Flipboard Inc.Head of Social Media

Sep. 2010 - Jul. 2015Palo Alto, CA• As an early hire of this award-winning startup, directed digital strategy across all social media platforms & developed online brand identity growing new communities from 0 to over 500K followers. • Served as brand voice during product launches, updates, announcements, and crisis management. • Collaborated with all teams to ensure messaging to the public was accurate and conveyed as intended. • Implemented evangelist influencer programs and EDU initiative that helped drive the usage of a major new community-oriented feature by 10x. • Led Tech Support, hired & trained staff, sourced industry-leading tools and processes to increase efficiency, and reduced online tech complaints by 65%. • Administrator for Salesforce Marketing Cloud, Sysomos, Hootsuite, Buffer, Helpshift, Desk.com, Zendesk.

Frogster AmericaCommunity Manager

Feb. 2010 - Sep. 2010San Francisco Bay Area• Established all daily community management activities in North America. • Launched innovative Facebook campaigns that drove a surge of 1,500% in page likes in just four months. • Facilitated high engagement, achieving over 10,000 user interactions in one day for promotional events. • Wrote copy for news, content updates, contests, promotions, sales for the virtual goods. • Conducted communication with offices in the UK and Germany via a central work-flow database. • Turned a negative community to a more positive community via direct engagement with the fans.

D3Publisher of AmericaAssociate Manager of Business Development

Jan. 2008 - Jul. 2009Greater Los Angeles Area• Guided all aspects of developer relations for US and Europe: day-to-day communications, traveled for due diligence, trade shows and conferences, POC for all new business inquiries. • Liaison to the Japan office to manage review of games and opportunities. • Owned the NDA process, drafted deal memos, analyzed business models and reviewed contracts. • Advised all departments and global offices to drive the game evaluation and approval process. • Developed database for licensing and business development using Salesforce CRM.

Pandemic StudiosCommunity Manager

May. 2006 - Jan. 2008Greater Los Angeles Area• Grew new community site for all Pandemic Studios’ games from zero to over 10,000 registered users . • Directed the creative process of over 30 team video blogs, often writing and appearing in the blogs. • Planned, coordinated, and executed web content updates detailing new game features, Team Blog. • Devised an active site with well over 150k posts in a year generating a positive community. • Managed a team of independent contractors for site moderation.

Global Gaming LeagueCommunity Manager

Oct. 2005 - May. 2006Greater Los Angeles AreaDeveloped and managed multiple gaming communities; created event pages and content for BlizzCon 2005 and Blizzard Worldwide Invitational as well as micro-sites and pages for Xbox 360, World of Warcraft, Indie Games, Web Comics, etc. Redesigned Community Home page with a robust personal profile system, forums, blogs, news, comments; established the Partners & Affiliates program to expand the GGL network and grow the Community.

Activision Publishing, Inc.Studio Coordinator, Business Development

Jul. 2003 - Apr. 2005Santa Monica, CAMaintained detailed database of over 600 developers worldwide using Salesforce CRM; Assisted in developer selection process with Studio VPs and Exec Producers. Performed ongoing relationship management with developers; reviewed & responded to all external proposals; Organized, scheduled meeting itinerary and attended international trade shows. Assisted the Green Light Manager to run the weekly Green Light Meeting for Senior Management; Coordinated milestone deliverables including P&L documents from all stake holders.