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Work Background
Hoops Social BasketballAdvisor
Jan. 2025United KingdomStrategic Advisory to Hoops Social Basketball. 🏀 Revolutionizing Basketball in the UK! 🏀 Welcome to the UK’s first **social competitive basketball venue**—where cutting-edge technology meets the love of the game! Our tech-enhanced courts bring an interactive twist to basketball, offering immersive gameplay for players of all skill levels. Whether you're here to compete, connect, or just have fun, we’ve got you covered with: 🔥 **Tech-Driven Basketball Courts** for exciting challenges and games 🍔 **Delicious Food & Drinks** to fuel your play 🎉 **Vibrant Social Spaces** for unforgettable hangouts with friends Join us and experience basketball like never before. **Eat. Drink. Play. Hoop.** #Basketball #SportsEntertainment #SocialGaming #TechInnovation #Hoops
HomeGameEMEA Referral Partner
Nov. 2024United KingdomHomeGame specializes in organizing elite training camps and away trips for professional football clubs. We provide top-tier logistics, accommodations, and facilities to ensure teams can focus on performance.
IPU SportsUK Sales Partner
Sep. 2024Wirral, England, United KingdomBrand Representative & Ambassador for IPU Sports.
StrykerlabsEMEA Referral Partner
May. 2024United Kingdom
FitogetherDirector of Sales EMEA
Oct. 2023 - Nov. 2024United KingdomLead and develop the EMEA sales and business development strategies / activities for Fitogether Inc. Our aim is to disrupt a competitive sports GPS analytics market with the latest and most accurate technology in the market.
Kukri SportsBusiness Development Consultant
Jul. 2023 - Apr. 2024Dubai, United Arab EmiratesStrategic advisor and consultant for MEA business development activities.
Johnsons 1871Business Development Manager - North
Aug. 2022 - Apr. 2023Winsford, England, United KingdomResponsible for end to end New Business Development & Sales Solutions for the North Division of Johnsons 1871 Ltd.
INCUS PerformanceSales & Partnerships Manager
Sep. 2021 - Aug. 2022Loughborough, England, United KingdomDuring this tenure, I oversaw all functions associated with creation and implementation of sales, business development, and commercial strategies. Assured development of an innovative triathlon sports wearable and SaaS platform by overseeing complete product development procedures. Furthermore, I acted as board advisor and stakeholder in making best decisions regarding all commercial activities in accordance with product and app roadmap. My achievements from this role have been:
- Ensured successful presentation and delivery of product capabilities to Professional Triathletes Association (PTO) with interim aim of delivering a live athlete tracking system for PTO event calendar.
- Developed and implemented effective strategies to secure initial retail contract stages with Harrods, Selfridges, SmartTech Retail, and Decathlon Europe.
ATHLETE.COSports Technology Development Lead
Jan. 2021 - Jul. 2021United KingdomWe capture and deliver the training programs of world class athletes for people looking to take their training to completely new levels. Incredible training content for consumers, incredible commercial and marketing opportunities for athletes. Our customers want to train like professionals. Generic, unproven training programs from unknown sources are not enough. They want results and are seeking new levels of performance. They respect elite athletes and want to emulate their heroes. We deep dive into the training programs of our athletes, working with their performance team to uncover every detail. This level of authenticity enables customers to not just see but also do as the professionals do. Welcome to your new personal best.
VR8 Sports Performance ConsultancyFounder & Managing Director
Aug. 2015Wirral, England, United KingdomIn my most recent role, I deliver robust consultancy / freelancing services to leading sports tech and sports apparel brands across the globe (project details available on request).
Catapult SportsBusiness Development Consultant - MENA
Aug. 2015 - Jan. 2018Dubai - United Arab EmiratesI grew the company's overall presence within the MENA sports market through strategic sales, marketing, conferences, and PR. I delivered solid insights and made recommendations for effective strategies to the senior management team as a referral partner and regional consultant through the UAE business entity as the MENA BDM. I held the responsibility of enhancing the company's market presence with overall sales totalling $1M USD within a 28 month period. Before this Catapult had zero presence in the MENA region. I spearheaded projects to manage the regional referral partner programme by recruiting partners in the North Africa and East Asia regions via training programs, setup, and ongoing support from the Dubai location. I grew the Catapult brand from the ground up within the MENA market through sales in the UAE, Qatar, KSA, Egypt, and India. NOTE: All Catapult Sports Operations / Sales were via the UAE Entity VR8 Sports Performance Consultancy FZE - Due to Catapult's unofficial presence in the MENA region.
Volute SportPartner & Managing Director
May. 2015 - Dec. 2020Dubai, United Arab EmiratesFrom 2015 to 2020, I managed all commercial functions associated with VR8 Sports and Volute Sports (MENA Branch), whilst serving as focal point of contact for all MENA operations. I delivered strategic directions on all MENA operations, comprising elite sports products, service distribution, and business consultancy. Generated business leads in collaboration with team owners, stakeholders, and regional sports federations such as AFC, CAF, and FIFA. Moreover, I provided exceptional contributions as exclusive MENA representative / consultant for Catapult Sports Limited. Served as an intermediary and board liaison for any potential sports technology and fitness brands seeking to penetrate MENA sports / fitness markets respectively. The values I have driven in this role include the following:
- Co-ordinated with UAE Football Association (UAE FA) for effective management of their primary performance and organisational goals and strategic initiatives.
- Increased revenue and attained further industry related commercial opportunities through effective management of complete procedures associated with VR8 sports via contract with various sports / fitness brands.
- Achieved company / brand wide gross turnover in excess of $5M (cumulative sales through all brands / product transactions via VR8 Sports).
Aureus Sports ManagementHead of Nutrition & Commercial Business
Sep. 2014 - Aug. 2015Dubai, United Arab EmiratesIn this role, I created and implemented effective business strategies for all business divisions as key founding board member of Aureus Sports Management LLC. Executed overall operations in compliance with all UAE licenses and regulations, including brand athlete management, consultancy, distribution, import, export, and software development. Moreover, I provided directions for smooth execution of all commercial operations. Directed and mentored a team of 30 personnel across various divisions and departments to ensure successful accomplishment of overall objectives within strict budgetary constraints. A small selection of the achievements from this role include:
- Enhanced growth of Fast-Moving Consumer Goods (FMCG) division through creation and deployment of strategic business plans.
- Created an in-depth sports curriculum for all sports (Football, Basketball, and Athletics) across Aureus portfolio for developing grass roots sports in the UAE.
- Obtained long-term agreements with reputable global sports nutrition and fitness equipment brands from US and New Zealand, comprising all product registrations and approvals for multiple regional countries across MENA.
PRO ATHLETE SUPPLEMENTATION LIMITEDManaging Director & Partner
Aug. 2013 - Aug. 2014Dubai, United Arab EmiratesFrom 2013 to 2014, I developed and deployed detailed business plan for successful launch of first PAS franchise outside of the UK market as Founder of PAS (Pro Athlete Supplements Limited UK). I spearheaded a multifaceted team, including BDMs, marketing, sales, and technical experts for sports nutrition product registrations from outset. Created strong network within elite and amateur sports that supported strong business model. My key accomplishments for this role were:
- Oversaw successful execution of PAS EMEA Distribution Programme for regional brand expansion.
- Organised and spearheaded several sports / charity events across MENA region as PAS being the headline sponsor.
- Enhanced growth and performance of professional and amateur sports organisations by presenting an exclusive and sports accredited brand of PAS (Pro Athlete Supplementation) to MENA region.
Bespoke WellnessHead of Nutrition & Business Development
Aug. 2012 - Aug. 2013Dubai, United Arab Emirates
MEFITPRONutrition Account Manager
Jan. 2011 - Jul. 2012Dubai, United Arab Emirates
TDICHead Dietitian & Wellness Professional
Sep. 2009 - Dec. 2010Abu Dhabi Emirate, United Arab Emirates
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