Aureus Sports ManagementHead of Nutrition & Commercial Business
Sep. 2014 - Aug. 2015Dubai, United Arab EmiratesIn this role, I created and implemented effective business strategies for all business divisions as key founding board member of Aureus Sports Management LLC. Executed overall operations in compliance with all UAE licenses and regulations, including brand athlete management, consultancy, distribution, import, export, and software development. Moreover, I provided directions for smooth execution of all commercial operations. Directed and mentored a team of 30 personnel across various divisions and departments to ensure successful accomplishment of overall objectives within strict budgetary constraints. A small selection of the achievements from this role include:
- Enhanced growth of Fast-Moving Consumer Goods (FMCG) division through creation and deployment of strategic business plans.
- Created an in-depth sports curriculum for all sports (Football, Basketball, and Athletics) across Aureus portfolio for developing grass roots sports in the UAE.
- Obtained long-term agreements with reputable global sports nutrition and fitness equipment brands from US and New Zealand, comprising all product registrations and approvals for multiple regional countries across MENA.