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Work Background
TR3S StudioStrategic Brand Director
Oct. 2025Panamá, PanamaI lead brand strategy at TR3S, a creative studio/lab where strategy, communication, and design converge to build brands that think, speak, and connect. I specialize in helping brands define their purpose, position themselves with clarity, and express who they are, from voice to visuals to experience. My role bridges strategic thinking with creative execution: I lead discovery, shape brand platforms, define narratives, and collaborate closely with design, content, and audiovisual teams to bring ideas to life. I believe great brands are built from the inside out and my focus is to align what a brand stands for with how it looks, feels, and communicates in the world.
Panama PacificoBranding Coordinator
Apr. 2024 - Oct. 2025Panamá PacíficoAs a Branding Coordinator, I am responsible for planning, executing, and overseeing strategies that ensure a consistent and effective brand representation across all touchpoints. I work closely with Sales and Marketing teams to guarantee that all materials, campaigns, and activities remain aligned with the brand’s identity and strategic objectives.
Jr Box CargoIndependent Owner
Aug. 2021Panama Pacifico
Grupo LAFISEOficial Neg. Corp. Monibyte
Feb. 2016 - May. 2016PanamáMonibyte product Marketing, Monibyte sales tracking, business relationships with potential customers, credit review, customer portfolio management, portfolio growth targets, administrative jobs.
Grupo LAFISEOficial Negocios Corporativos
Apr. 2015 - Feb. 2016Calle 50Product Marketing, sales tracking, business relationships with potential customers, credit review, customer portfolio management, portfolio growth targets, administrative jobs.
BanistmoOficial Banca Comercial
Apr. 2014 - Mar. 2015Product Marketing, sales tracking, business relationships with potential customers, credit review, customer portfolio management, portfolio growth targets, administrative jobs.
BAC|Credomatic NetworkEjecutiva Banca Comercial
Apr. 2013 - Mar. 2014PanamaProduct Marketing, sales tracking, business relationships with potential customers, credit review, customer portfolio management, portfolio growth targets, administrative jobs.
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