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Work Background
Hard Hat Marketing GroupOwner
Jan. 2025United States, SmithtownHard Hat Marketing Group is an all encompassing sales support agency. Experts at collecting and maximizing Vendor Coop Funds. We handle everything from customer events to wearables.
Florence Building MaterialsMarketing Director
Jun. 2019Huntington, New York, United StatesOwn the full lifecycle of marketing initiatives -developing, managing and optimizing a high-impact budget exceeding $1M in vendor funds annually.
Consistently lead go-to-market strategies for new products and programs, executing launches with precision on a quarterly basis
Drive alignment across sales teams and vendor partners to craft compelling, results focused proposals
Cultivate and strengthen long-term strategic partnerships with vendors and key industry stakeholders
Amplify brand visibility and customer engagement through expertly executed training sessions, events and promotional campaigns
Spearhead lead generation and new business acquisition through targeted, data-backed social media content strategies
Lead the development and continuous improvement of marketing assets while collaborating with top-tier digital agencies
Dive deep into performance metrics to uncover growth opportunities and optimize every campaign for maximum ROI
Brady IndustriesMarketing Coordinator
Jan. 2016 - May. 2019Las Vegas, Nevada AreaLead high-impact local sales events and trainings across hospitality, healthcare, education, and restaurant sectors boosting sales team effectiveness and customer engagement Played a pivotal role in executing the company’s 70th anniversary rebrand, driving internal alignment and external brand refresh
Streamlined event planning and operations - logistics, travel, materials - delivering seamless execution and consistent results
Built and maintained a comprehensive sales collateral system, driving efficiency and consistency across all SKUs
Owned the end-to-end private label rebrand process, from initial concept through to launch
Donaldsons Volkswagen SubaruBusiness Development Manager
Aug. 2013 - Sep. 2015Sayville, NYRevamped the online lead generation pipeline by identifying, launching, and managing a new CRM platform - significantly increasing conversion rates
Managed all customer data and touchpoints through meticulous CRM maintenance and segmentation strategies
Executed aggressive sales and marketing strategies to capitalize on all inbound leads, driving revenue growth
Oversaw third-party lead vendors to ensure quality, efficiency and ROI
Carr Business Systems, A Xerox CompanyAccount Executive
Jul. 2012 - Aug. 2013Melville, NYConsistently outperformed sales targets through relentless prospecting and cold calling, expanding the client portfolio
Delivered persuasive presentations that identified pain points and positioned tailored solutions to streamline client workflow
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