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Work Background
Liat Gelerter Owner
Jul. 2023
Elementary DataBrand Designer
Sep. 2022 - Jul. 2023remote- Developed comprehensive brand plans to establish and enhance Elementary - Data's brand identity.
- Conducted market research and competitor analysis to identify unique positioning opportunities.
- Defined brand values, mission, and vision, ensuring alignment with company goals.
- Created brand guidelines, including visual identity, tone of voice, and messaging frameworks.
- Designed brand assets, including logos, typography, color palettes, and iconography.
- Led brand workshops and presentations to educate stakeholders and align brand messaging.
- Conducted user research and feedback analysis to iterate and refine brand strategies.
LuaProduct Design Manager | UX
Sep. 2019 - Sep. 2022Tel Aviv-Yafo, Tel Aviv, Israel- Guided and implemented strategies to enhance the user experience of the Lua app.
- Utilized communication and management skills to collaborate effectively across departments.
- Created cohesive branding and visual merchandising concepts for the app.
- Led and mentored a team of designers, content writers, and UX researchers.
- Ensured high-quality output from the team.
- Implemented user-centered design principles and conducted user research to improve the app's usability.
- Acted as a courtship between design, development, and marketing teams to align objectives and deliver cohesive solutions.
ImpervaWeb User Interface Designer
Mar. 2018 - Sep. 2019Tel Aviv Area, Israel
StreamElementsSenior Product Designer
Jan. 2017 - Mar. 2018Tel Aviv Area, Israel
MyQuest.Senior Product Designer
Mar. 2016 - Dec. 2016Tel Aviv Area, Israel
Meme Global Media GroupArt Dirctor and Product Designer
Mar. 2015 - Mar. 2016Tel-avivAs a product designer at Meme, I was in charge of the design of the MemeMachine system which is a cross-platform, super duper user-friendly to struct and create campaigns for all media channels including Video and social media. I had a wonderfull experience working on this kind of project and i feel like the UX was really important and i learned a lot through this process.
ElevatorIn house Designer
Mar. 2014 - May. 2015TLVFull stack designer and consul For Elevator fund and their companies
Jelly Button GamesUser Experience Designer
Jan. 2011 - Apr. 2014Tel Aviv, Israel- Conducted market research and competitor analysis to identify unique positioning opportunities.
- Defined brand values, mission, and vision, ensuring alignment with company goals.
- Created brand guidelines, including visual identity, tone of voice, and messaging frameworks.
- Designed compelling brand assets, including logos, typography, color palettes, and iconography.
- Led brand workshops and presentations to educate stakeholders and align brand messaging.
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