Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Liat Gelerter Owner
Jul. 2023
Elementary DataBrand Designer
Sep. 2022 - Jul. 2023remote- Developed comprehensive brand plans to establish and enhance Elementary - Data's brand identity.
- Conducted market research and competitor analysis to identify unique positioning opportunities.
- Defined brand values, mission, and vision, ensuring alignment with company goals.
- Created brand guidelines, including visual identity, tone of voice, and messaging frameworks.
- Designed brand assets, including logos, typography, color palettes, and iconography.
- Led brand workshops and presentations to educate stakeholders and align brand messaging.
- Conducted user research and feedback analysis to iterate and refine brand strategies.
LuaProduct Design Manager | UX
Sep. 2019 - Sep. 2022Tel Aviv-Yafo, Tel Aviv, Israel- Guided and implemented strategies to enhance the user experience of the Lua app.
- Utilized communication and management skills to collaborate effectively across departments.
- Created cohesive branding and visual merchandising concepts for the app.
- Led and mentored a team of designers, content writers, and UX researchers.
- Ensured high-quality output from the team.
- Implemented user-centered design principles and conducted user research to improve the app's usability.
- Acted as a courtship between design, development, and marketing teams to align objectives and deliver cohesive solutions.
ImpervaWeb User Interface Designer
Mar. 2018 - Sep. 2019Tel Aviv Area, Israel
StreamElementsSenior Product Designer
Jan. 2017 - Mar. 2018Tel Aviv Area, Israel
MyQuest.Senior Product Designer
Mar. 2016 - Dec. 2016Tel Aviv Area, Israel
Meme Global Media GroupArt Dirctor and Product Designer
Mar. 2015 - Mar. 2016Tel-avivAs a product designer at Meme, I was in charge of the design of the MemeMachine system which is a cross-platform, super duper user-friendly to struct and create campaigns for all media channels including Video and social media. I had a wonderfull experience working on this kind of project and i feel like the UX was really important and i learned a lot through this process.
ElevatorIn house Designer
Mar. 2014 - May. 2015TLVFull stack designer and consul For Elevator fund and their companies
Jelly Button GamesUser Experience Designer
Jan. 2011 - Apr. 2014Tel Aviv, Israel- Conducted market research and competitor analysis to identify unique positioning opportunities.
- Defined brand values, mission, and vision, ensuring alignment with company goals.
- Created brand guidelines, including visual identity, tone of voice, and messaging frameworks.
- Designed compelling brand assets, including logos, typography, color palettes, and iconography.
- Led brand workshops and presentations to educate stakeholders and align brand messaging.
Intch is a Professional Networking App for the Future of Work