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Work Background
Team VelocityVice President, OEM
Jan. 2022
Team VelocityDirector, OEM & Enterprise Accounts
Jan. 2020 - Jan. 2022Herndon, Virginia
Team Velocity MarketingRegional Marketing Director
Mar. 2016 - Jan. 2020Northern VirginiaTeam Velocity Marketing is the only full-service advertising agency that delivers all of the marketing in-house from our Google AdWords Premier SMB Partner certified team of Digital Analysts to the largest installation of Xerox Digital Print Presses in the industry. Automotive OEM’s, regional associations, dealers and adjacent verticals all choose Team Velocity Marketing to provide expert management and maximum return on their investment in Google AdWords, the Google Display Network and YouTube. Every digital campaign begins with a comprehensive analysis of historical sales and service data to identify the client’s perfect prospects in their perfect market. Algorithmic bid and budget management ensures the maximum efficiency of each campaign. Vehicle specific creative based on in-stock dealer inventory is enhanced with automated offers to produce campaigns with industry-leading conversion rates and Quality Scores. A robust suite of real-time reports and data visualizations provides actionable insights and unmatched transparency. Apollo™, the innovative new marketing platform from Team Velocity Marketing gives dealerships the power to manage and measure all advertising from a single easy-to-use command center. From lead origination to sale, Apollo tracks the consumer’s sales purchase and service activities from digital campaigns, web banners, direct mail and email campaign which enables the dealership to close more business and generate higher profits. • Provide high profile automobile dealers with comprehensive marketing assessments and marketing recommendations
• Consult with dealerships to implement holistic marketing strategies to help them sell, service and retain more customers for less cost
• Manage and recommend clients’ budgets across multichannel marketing mediums
• Provide in-store training to assist dealers achieve sales and service objectives • Monitor and report on overall campaign results to dealership principals and general managers
Team Velocity MarketingDirector of Field Support/Client Services
Jan. 2016 - Mar. 2016Washington D.C. Metro Area
Team Velocity MarketingSenior Marketing Director
May. 2015 - Dec. 2015Herndon, VirginiaTier 3 Full Service Accounts Team Velocity Marketing provides automotive companies across the U.S. with our 360 Sales and Service Marketing Program. We are exclusively devoted to the automotive industry and provide a broad range of integrated marketing services for new and used vehicle sales and service. In addition to our creative solutions, our market research and data analysis is unrivaled in the industry. Over the last 20 years, our team has founded some of the most successful marketing and training companies in the industry. We have worked with 75% of the top 100 dealers and 18 manufacturers in the U.S. and globally. Contact us now to put our experience to work for your dealership.
Team VelocityMarketing Director
Jul. 2012 - May. 2015Herndon, VATeam Velocity is a digital targeted marketing company located in Herndon, Virginia and is exclusively devoted to the automotive industry. Founded in 2005, Team Velocity now serves dealers and associations throughout the U.S. Team Velocity provides data research and a broad range of marketing services for new and used car sales plus service marketing to its clients. Team Velocity utilizes proprietary technology (Perfect Prospect) that interfaces daily with its clients DMS and leading conquest databases to analyze historical and current data related to their sales and service transactions. This software is vital to Team Velocity’s capabilities to target prospective buyers of sales and service programs for its automotive clients. Marketing Directors plan and execute monthly marketing campaigns and are responsible for monthly client retention and revenue growth.
Tier10 MarketingMarketing Manager
Jul. 2011 - Jul. 2012Tier 10 is a results-driven marketing company that integrates all 10 tiers of marketing into one comprehensive marketing system. Tier 10’s Marketing System includes in-depth market research, traditional advertising, digital marketing, targeted direct mail, publicity, reputation management, niche marketing, in-store merchandising, and sales and service retention. Because of their specialized focus on dealer groups, Tier 10 has developed strategies to leverage the economies of scale of a group to gain a measurable advantage over other dealers in their market while simultaneously lowering their overall ad budget. Tier 10’s leadership team offers some of the most effective marketing strategies and programs for dealer groups in the country. The experienced team has created and implemented marketing strategies for 12 manufacturers, 76 of the top 100 dealer groups and over 4,000 dealerships in 18 countries.
Washington RedskinsStrategic Marketing/Digital Strategy Intern
Jul. 2010 - Jan. 2011Washington Redskins Fall 2010 Assist with preparing presentation material for the Redskins corporate sponsors to make them aware of the various investment opportunities with the Washington Redskins
Assist with Strategic Marketing efforts for specific sponsors
Monitored various social media websites and used different analytical tools provided by third party vendors to help evaluate website traffic, ad banner performance and analyze the data to look for areas of improvement
Create and manage content for social media websites
Assist with Sponsorship fulfillment and activation
Columbia Blowfish, Coastal Plain LeagueManagement/Operations Intern
May. 2008 - Aug. 2008Responsible for management of clubhouse, and hospitality/comfort of home team, visiting team and umpires
Other tasks included marketing, ticket sales, and venue management
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