Laini Boyd

Manager, External Affairs @Teach For America

Email Marketing Manager💸 Marketing🧨 Consulting🧮 EducationAssociateSoft Skills TrainerCommunications ManagerContent Manager

I am a person-centered and collaborative External Affairs Manager with a strong grassroots advocacy, recruitment, email and social media marketing, and strategic communications background. My experience includes designing digital advocacy toolkits, managing social media strategies, and developing comprehensive communications plans. I am passionate about empowering advocates and change agents and promoting inclusive storytelling. With a Master of Social Work degree and a proven track record of increasing engagement across various social platforms, I am ready to leverage my skills to drive impactful campaigns. Skills - Social Media: Facebook, Facebook Ads, Instagram, Instagram Ads, LinkedIn, LinkedIn Ads, Twitter/X - Software: Canva, Sprout Social, Salesforce Marketing Cloud, Google Suite, Microsoft Suite, ClickUp, Slack Awards and achievements - Awarded a $200k grant for a comprehensive communications plan for a statewide public awareness campaign

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Work Background

Teach For AmericaManager, External Affairs

Sep. 2023Richmond, Virginia, United StatesPartner with and support a portfolio of regional teams to execute local external affairs plans and increase integration and alignment of external affairs work across the organization Develop and send e-newsletters to alumni, donors, partners, and community members curated to audience interest on a monthly basis Manage editorial calendars to ensure alignment with enterprise-wide messaging and regional happens Assist regional teams with story sourcing and content creation to increase engagement and followers on Instagram, LinkedIn and Facebook Create branded collateral and templates for in-person and virtual fundraising, professional development, and networking events/programming

Education PioneersMarketing & Communications Consultant

Apr. 2023Richmond, Virginia, United StatesAssist the Director of Marketing & Communications in design and implementation of multiplatform recruitment and digital marketing campaigns Support the development and execution of multiplatform social media strategy, reaching a collective audience of 80k+ Design a library of branded collateral and templates to ensure brand/messaging alignment across all functional teams

The Arc of VirginiaGrassroots Advocacy Coordinator

Jul. 2022 - Aug. 2023Richmond, Virginia, United StatesDevelop processes and utilize project management tools to manage complex scheduling and logistics for over 35 in-person and virtual advocacy events throughout the year Creating a series of advocacy toolkits for speaking at public budget hearings, meeting with legislators, and educating primary election candidates to strengthen and empower advocates and local chapter leadership Manage operations and reporting for a $200,000 grant to plan and execute a statewide public awareness campaign Research and present marketing and communications best practices and strategies to facilitate monthly advisory public awareness grant meetings

Teach For America North CarolinaSocial Media Associate

Apr. 2021 - Jul. 2022Responsible for creating and publishing content social media content, analyzing trends in engagement, and connecting with members of our network to share compelling, mission-aligned stories of impact

Teach For AmericaCorps Member

Mar. 2018 - Aug. 2020Selected from a competitive pool to join national teacher corps of recent college graduates and professionals who commit two years to teach in urban and rural public schools. Participate in intensive summer training program to develop the skills and knowledge needed to lead students to academic achievement. Engage in a full schedule of professional development activities, including seminars in instructional planning, classroom management, learning theory, literacy, and diversity training

William & MaryTeaching Assistant

Sep. 2017 - Jan. 2018Washington D.C. Metro AreaCollaborated with the professor and fellow teaching assistant to arrange and adapt at 10-day schedule consisting of site visits at local and national government offices, schools, and non-profit organizations in Washington, DC Facilitated daily group discussions on selected scholarly material and site visits Referred students to additional resources, contacts, and opportunities related to their interested in education policy and practice

Breakthrough CollaborativeTeaching Fellow

Jun. 2017 - Jul. 2017Norfolk, Virginia AreaTaught the foundations of algebra to 23 rising 7th-grade students in the summer enrichment program Created engaging lesson plans for mathematics and electives Collaborated with teaching fellows to maintain a supportive school culture and environment

U.S. Department of StateStorytelling & Marketing Intern

Aug. 2016 - May. 2017Presenting the stories of Fulbrighters on social media platforms and the Fulbright website. Analyzing current marketing techniques of the Fulbright Program in the Office of Academic Exchange Programs to improve engagement with prospective Fulbrighters and past Fulbrighters.

William & MaryCommunity First-Year Initiatives Coordinator

Mar. 2016 - Dec. 2016Williamsburg, VaOne of five coordinators of the First-Year Initiatives Directorate at the Office of First Year Experience. Plans and designs year-long initiatives building the foundation for educated discussions on campus about important current issues and events for first-year students. Facilitates collaboration between student organizations, administration, professors, and fellow First-Year Initiatives Directorates for large and small-scale programs.

CoffeeCramHead of Community at William & Mary

Aug. 2016 - Oct. 2016Williamsburg, VaDisrupting the higher education space by changing the way students study. Coordinating marketing strategy for the CoffeeCram launch on the William & Mary campus by managing a team of Ambassadors and planning campus partnerships. Managing team of five CoffeeCram Ambassadors marketing CoffeeCram.

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