eBay AdvertisingAdvertising Analytics Manager
Jan. 2015 - May. 2018San Francisco Bay Area• Promoted to Advertising Analytics Manager in April 2017, overseeing analytics strategies for eBay Advertising. • Developed solutions that balanced advertising and transaction revenue, achieving a $10M uplift in ad revenue. • Built comprehensive pipelines and dashboards to track KPIs across 10+ business verticals. • Designed and analyzed A/B tests on third-party ads, resulting in a 5% increase in CTR while enhancing customer experience.