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Work Background
OutlierAI Chatbot Reviewer and Quality Assurance Data Trainer
Aug. 2023Responsible for comprehensive quality assurance and testing of conversational AI models to ensure they meet rigorous performance standards. Conducted thorough assessments of individual AI outputs to identify areas for improvement. Collaborated cross-functionally to integrate user feedback and drive continuous model enhancements. Developed effective processes to rate and evaluate AI model performance against established rubrics. Leveraged reinforcement learning techniques to optimize model accuracy and responsiveness based on human interactions. Contributed to developing and improving large language models to enhance their capabilities and reliability. Key skills and expertise:
- Quality assurance and testing of AI systems
- Thorough evaluation and spot-checking of AI model outputs
- Cross-functional collaboration to incorporate user feedback
- Implementing processes to rate AI model performance
- Applying reinforcement learning to optimize model accuracy
- Contributing to large language model development and enhancement
Charter CommunicationsOnline Director - Small Business
May. 2016 - Jan. 2017Greater Los Angeles Area
Time Warner Cable Business ClassOnline Director - Small Business
Nov. 2009 - Jan. 2017Greater Los Angeles AreaCreated, developed, and produced content and media strategies tailored to small business, mid-market, and enterprise audiences across diverse sectors, including Internet services, cloud solutions, colocation, fiber circuits, fiber backhaul, and software-as-a-service (SaaS) applications. Produced and created a customer testimonial content strategy that shattered sales records, becoming a company-wide standard for leveraging customer insights. Integrated testimonial campaigns across Facebook, YouTube, X (formerly Twitter), and email, driving demand and engagement. Designed and implemented SEO-driven initiatives—keyword research, backlinking, and deep link optimization—to boost search rankings, organic traffic, and conversions. Developed and produced website copy, blogs, email campaigns, landing pages, TV scripts, print materials, search ads, and display ads, writing and optimizing all content. Conducted A/B testing to improve performance and tested all copy within the CMS system (Adobe Experience Manager), utilizing analytics tools like Google Analytics to track, measure, and optimize results. Directed media and content strategies that delivered a 40% return on ad spend (ROAS) across 25 DMAs and improved click-through rates (CTR) by 35%. Designed comprehensive funnel strategies, including whitepapers, case studies, and customer testimonials, to generate high-quality leads and support sales teams in exceeding revenue targets. Collaborated with cross-functional teams such as sales, operations, engineering, and customer care to ensure alignment, foster awareness, and integrate effective feedback loops. Produced sales enablement collateral. Established and managed econometric (Media Mix) models for real-time performance monitoring, achieving a 36% reduction in cost-per-click (CPC), cost-per-acquisition, and higher conversion rates.
Time Warner Cable Business ClassDirector of Advertising (Online and Offline) - West Business Class
Oct. 2009 - Oct. 2014Cerritos, CAManaged monthly media performance to ensure media buys produced the required qualified lead volume to achieve sales targets via Call Center, E- Commerce, and Online Chat. Managed website content, performance and E-Commerce for West Region Markets (California, Texas and Ohio) using Google Analytics and Adobe Site Catalyst. Synchronized and optimized offline, online media using ROI analysis to increase media mix productivity. Produced and managed Customer Testimonial creative strategy to include TV production, print and website content. Managed monthly media performance to ensure media buys produced the required qualified lead volume to achieve sales targets via Call Center, E- Commerce, and Online Chat. Managed website content, performance and E-Commerce for West Region Markets (California, Texas and Ohio) using Google Analytics and Adobe Site Catalyst.
Time Warner Cable Business ClassBusiness Class Marketing Manager - San Diego Division
Jan. 2005 - Sep. 2009Greater San Diego AreaDeveloped and implemented marketing plans and lead generation campaigns to increase call volume and market penetration within the San Diego Division markets. Collaborated with division stakeholders to determine campaign offers, messaging and targets. Managed product portfolio to increase product penetration and reduce churn against monthly outlook. Managed external marketing agency to produce marketing/campaign materials including direct mail, brochures, POP/POS, print, e-mail, TV and online tactics. Managed media and direct mail schedule development and placement.
Time Warner CableHSD Marketing Manager - San Diego Division
Jan. 2002 - Dec. 2005Greater San Diego AreaDeveloped and executed acquisition and retention campaigns to achieve and exceed residential HSD, Digital Phone and RoadRunner Business Class subscriber goals across multiple sales channels including: inbound, direct sales, retail, online and retention teams. Conducted analysis to determine campaign response rates, offer take rate, offer spin rate, average revenue per unit, product penetration and subscriber net gain. Collaborated with division stakeholders to determine campaign offers, messaging and targets using Prizm profiling application Managed external marketing agency to produce marketing/campaign materials including direct mail, print, e-mail, TV (including Hispanic) and online tactics. Managed media and direct mail schedule development and placement.
Time Warner CableMarketing Coordinator - Southwest Division
Jan. 2000 - Dec. 2003El Paso, Texas AreaCoordinated campaign efforts for both residential and commercial high-speed data. Executed direct mail tactics including list pulls and drops for RoadRunner, AOL and Earthlink. Created and tested marketing campaign and discount codes. Produced weekly marketing activity report (response rate, sell in rate, subscriber net gain). Managed 1800 phone number database (registration and descriptions). Implemented all media schedules to include: radio, outdoor, print and TV.
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