CalendlySenior Manager, Employer Brand
Jul. 2022 - Aug. 2023Atlanta, Georgia, United States- Collaborated cross-functionally with Internal Comms, PR, and Marketing on video production, content creation, communication plans, and social media
-Worked with DEI Program Manager and Belonging Group leadership to create campaigns promoting inclusion and product impact for our people and customers
- Partnered with DEI Program Manager to create and launch an external speaker series centered around inclusion to support the learning and development of Calendly employees
- Managed a team responsible for saving the business over $200,000 in paid advertising through our team’s employee advocacy program in 2022
- Responsible for driving 43% of career site traffic to Calendly’s product site supporting new customer leads through employer brand tactics
- Calendly’s LinkedIn employer brand content performed at 14%, significantly above the LinkedIn average engagement rate of 2% validating the overall content strategy within the employer brand roadmap
-Implemented analytics dashboard to track and report on key findings to educate recruiters and the business on talent and customer attraction strategies