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Work Background
AtlassianManager, Talent Brand
Nov. 2023 - Apr. 2024Remote- Performed audit of existing Talent Brand team identifying critical gaps to inform the talent brand
strategy
- Built strategic roadmap for Atlassian Talent Brand team inclusive of content strategy, social
strategy, employee advocacy programming, and DEI partnership
- Designed a global internal communications campaign centered around Great Place to Work
survey aiming to increase employee participation and positive sentiment
- Led existing careers site revamp project working cross-functionally with global stakeholders
- Responsible for building Talent Brand roadmap for Loom integration as a newly acquired
Atlassian product
Haus of HumanCo-Founder
Apr. 2023United StatesAt Haus of Human, we are culture architects who believe that people join people, not companies. We humanize brands paving the way for businesses and talent to thrive.We focus on powering up people and businesses through talent and culture consulting services, cultivating a uniquely influential culture that drives belonging, purpose, and business impact for our clients.
CalendlySenior Manager, Employer Brand
Jul. 2022 - Aug. 2023Atlanta, Georgia, United States- Collaborated cross-functionally with Internal Comms, PR, and Marketing on video production, content creation, communication plans, and social media
-Worked with DEI Program Manager and Belonging Group leadership to create campaigns promoting inclusion and product impact for our people and customers
- Partnered with DEI Program Manager to create and launch an external speaker series centered around inclusion to support the learning and development of Calendly employees
- Managed a team responsible for saving the business over $200,000 in paid advertising through our team’s employee advocacy program in 2022
- Responsible for driving 43% of career site traffic to Calendly’s product site supporting new customer leads through employer brand tactics
- Calendly’s LinkedIn employer brand content performed at 14%, significantly above the LinkedIn average engagement rate of 2% validating the overall content strategy within the employer brand roadmap
-Implemented analytics dashboard to track and report on key findings to educate recruiters and the business on talent and customer attraction strategies
CalendlyManager, Employer Brand
Mar. 2020 - Jul. 2022Atlanta Metropolitan Area- Responsible for creating Calendly’ s employer brand roadmap and building Calendly’s employer brand from the ground up
- Continued to evaluate employer brand trends to ensure Calendly is operating in the top 15% of employer brands in the marketplace according to SmashFly’s Recruitment Marketing Benchmark report
- Evaluated the candidate experience holistically and strategized on key tactics to drive impact and elevate Calendly’s employer brand across the marketplace
- Implemented and launched Calendly’s first ever career site that operated above the industry average of 11% for application conversion rate of 20%
- Implemented a CRM system to establish Calendly’ s first talent community with quarterly newsletter creation informing prospective talent about Calendly news and opportunities
DeloitteLead, Employer Brand
Oct. 2017 - Mar. 2020Atlanta, Georgia- Worked with internal clients to identify gaps in their talent attraction and marketing strategies and advise on potential solutions to support their needs - Built and managed the campaign calendar for our social advocacy program, Life at Deloitte, and continued to tailor content and build the Deloitte brand in the marketplace effectively
- Developed promotional campaigns and communication plans to drive engagement and awareness across our people and external talent in the marketplace
DeloitteLead, Early Career Programs + Employer Brand
Aug. 2015 - Oct. 2017Greater Atlanta Area- Built and managed Deloitte’s social program, Life at Deloitte, to empower Deloitte talent professionals to build their brand and the Deloitte brand within the marketplace
- Successfully built the business case for piloting Snapchat as a new social channel and continued to serve on the pilot project team - Worked in the Strategy and Innovation team on special projects to transform the future of Deloitte and more importantly, talent acquisition
DeloitteLead, Early Careers for Consulting
Mar. 2014 - Aug. 2015Greater Atlanta Area- Acted as the subject matter expert of Early ID recruitment for Deloitte Consulting
- Worked with recruiting leadership to propose current programming improvements and new programming approaches to support Early ID candidate pipelines
- Built and led virtual trainings for the Campus Recruiting team to educate them on best practices and recruitment processes specific to Early ID
NovelisLead, Global Talent Acquisition + University Relations
Aug. 2012 - Mar. 2014Atlanta, Georgia · On-site- Contributed to 80% of internally sourced and filled positions leading to a $1.5 million dollar cost savings annually
- Led and collaborated with regional Talent Management teams to design a globally consistent university recruitment strategy targeting engineers and technical talent
- Acted as the university liaison for the recruitment of the Engineering Development Program and other strategic initiatives
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