Carattere Toscano Hotels and ResortsSales & Marketing Assistant (internship)
May. 2009 - Jul. 2009Florence Area, ItalyMarket research and competitor analysis
Development of new promotional packages, promotion of offers in Southern Tuscany
Social media management: Facebook pages, content creation, buzz stimulation
E-mail marketing: creation of a monthly newsletter with InDesign
SEM: Ad copy, CPC, Impressions, CTR, Adwords Editor, Analytics