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Work Background
Digital Marketing Manager
mdgDigital Marketing Manager
Jul. 2021 - Jul. 2024Washington DC-Baltimore AreaDefined digital attendee acquisition strategy for a portfolio of B2B trade shows and association events using performance modeling to allocate $2M in media spend annually. Executed tactical plans across paid channels: Google Ads, Meta, TikTok, Reddit, LinkedIn, Pinterest, DSP (Centro).
Founder
WØRK DC FitnessFounder
Sep. 2020Washington DC-Baltimore AreaDeveloped the Coach Katie and WØRK brands including: website, brand voice, social media presence and execution, marketing strategy, business model. Developed flagship event, Pride Field Day, now sponsored by lululemon. Opened brick and mortar studio using refined analytics to acquire investors February 2024.
Product Advisory Board Member
General AssemblyProduct Advisory Board Member
Jan. 2020 - Aug. 2023WorldwideServing as a subject matter expert (SME) in the 2020 redesign of digital marketing curriculum to be implemented worldwide.
Digital Account Manager
U.GroupDigital Account Manager
Nov. 2019 - Nov. 2020Washington D.C. Metro AreaManaging a portfolio of clients exploring digital scopes of work in AR, media buying, data as a service.
Distinguished Faculty Member - Digital Marketing
General AssemblyDistinguished Faculty Member - Digital Marketing
Jan. 2019 - Aug. 2023Washington D.C. Metro AreaDigital Marketing subject matter expert. The GA Distinguished Faculty program, recognizes the best and brightest among our global expert network.
Paid Media Manager
mdgPaid Media Manager
Jul. 2018 - Nov. 2019Washington D.C. Metro AreaResponsible for the strategic management of digital campaigns, paid and organic, for clients in multiple verticals.
Director of Marketing and Operations
Training Ground Director of Marketing and Operations
Oct. 2017 - Jul. 20184940 Hampden Lane Bethesda MD 20814Launched Training Ground, a shared functional strength training facility hosting the DMV's top personal trainers and their clients. Full brand + social development.
Director of Marketing and Operations
Next PhaseDirector of Marketing and Operations
Jul. 2017 - Jul. 2018Washington D.C. Metro AreaDesigning user-centered systems and strategies that elevate and expand the Next Phase fitness community.
eCommerce Customer Insights Manager
National 4-H CouncileCommerce Customer Insights Manager
Jul. 2016 - Jul. 2017Chevy Chase, MDLeading the extraction and analysis of data derived from consumer purchasing patterns and online behavior. Packaging the data into comprehensive consumer profiles and proactive insights to propose and execute specific strategic action.
Digital Marketing Instructor
General AssemblyDigital Marketing Instructor
Apr. 2016 - Aug. 2023Washington D.C. Metro AreaLeads General Assembly's Digital Marketing 10-week courses for adult professionals in the tech industry. Acts as a digital marketing strategy consultant for student clients and organizations in their campaign build.
Fellow
ProInspireFellow
Jul. 2015 - Jul. 2016Washington D.C. Metro AreaA one-year fellowship that develops leaders for organizations addressing the world's greatest challenges.
Marketing Coordinator
National 4-H CouncilMarketing Coordinator
Jul. 2015 - Jul. 2016Chevy Chase, MD
Communications Manager
Animal OutlookCommunications Manager
Oct. 2014 - May. 2015Washington, D.C.Managed organizational brand across all digital communication channels, including Facebook, Twitter, email, and blogs. Drove social media traffic up 10% to 320k+ followers through revision of brand voice and increased engagement. Developed and executed national campaign to drive adoption of vegetarian eating. Grew campaign participation 20% year-over-year through Facebook and Twitter advertising, SEM, and email marketing. Acquired and managed 50+ sponsorships from national companies, including Native Foods Cafe and Tofurky.
Digital Marketing Teacher's Assistant
General AssemblyDigital Marketing Teacher's Assistant
Sep. 2014 - Dec. 2014Washington, DCAssisted in the implementation of General Assembly's Digital Marketing 10 week course to 20+ adult students in the tech industry. Shared expertise in email marketing.
Independent Content Creator and Marketer
Content Creator and MarketerIndependent Content Creator and Marketer
Mar. 2013 - Oct. 2014Washington D.C. Metro AreaMarketed and managed content for print, e-mail, social media, and blogs for businesses -100-500 followers Built and managed website and brand for concert music production company, built a social media following of 750+ and acquired over 22k event attendees Planned events for B2C, nonprofit, and educational institutions
Account Executive Intern
Donovan Advertising & Marketing ServicesAccount Executive Intern
May. 2012 - Aug. 2012Lititz, PAConducted B2B market research and proofed print ads. Planned client re-branding ceremonies.
Communication & Research Assistant
Millersville UniversityCommunication & Research Assistant
May. 2011 - Sep. 2011Millersville, PennsylvaniaDeveloped and executed research rubric for The Public Speaking Project headed by Dr. Lisa Schrieber, published 2012; edited digital textbook. Interviewed, edited and contributed to MU Alumni Magazine, The Review.
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