Knight Advertising DesignCreative Consultant
Nov. 2016I am a freelance creative consultant helping clients achieve their marketing and brand design goals, leading multifaceted projects, including corporate identity design, rebranding, web design, and product literature design, as well as experiential trade show design, and client presentation materials. I also help clients develop advertising and marketing campaigns for traditional and digital media. Notable projects:
* Rebranded Farin Financial Risk Management by repositioning and redefining its products and services within the financial services sector. Developed a new go-to-market strategy and designed a new Corporate Identity, Logotype, and website, along with product literature and trade show materials. The rebranding and marketing initiatives contributed to the company merging with a close competitor within 1.5 years.
* Conceptualized and produced marketing campaigns for B2B agency and its clients, including digital marketing assets and print materials for clients such as Cummins, Holly Frontier, Cox Automotive Group, Tempur Sealy, and U.S. Cellular. Collaborated with various teams across five independent client businesses to create experiential trade show environments, product literature, programmatic ad campaigns, and internal/external client product and sales presentations.
* Directed creative projects for a PR, marketing and advertising agency, leading the rebranding process of the agency by designing multiple brand elements, including logos, stationary, social media assets, and new business presentations to enhance brand awareness and strengthen brand identity.
* Designed quarterly board presentations for Grundfos and Ingersoll Rand.