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Work Background
Knight Advertising DesignCreative Consultant
Nov. 2016I am a freelance creative consultant helping clients achieve their marketing and brand design goals, leading multifaceted projects, including corporate identity design, rebranding, web design, and product literature design, as well as experiential trade show design, and client presentation materials. I also help clients develop advertising and marketing campaigns for traditional and digital media. Notable projects:
* Rebranded Farin Financial Risk Management by repositioning and redefining its products and services within the financial services sector. Developed a new go-to-market strategy and designed a new Corporate Identity, Logotype, and website, along with product literature and trade show materials. The rebranding and marketing initiatives contributed to the company merging with a close competitor within 1.5 years.
* Conceptualized and produced marketing campaigns for B2B agency and its clients, including digital marketing assets and print materials for clients such as Cummins, Holly Frontier, Cox Automotive Group, Tempur Sealy, and U.S. Cellular. Collaborated with various teams across five independent client businesses to create experiential trade show environments, product literature, programmatic ad campaigns, and internal/external client product and sales presentations.
* Directed creative projects for a PR, marketing and advertising agency, leading the rebranding process of the agency by designing multiple brand elements, including logos, stationary, social media assets, and new business presentations to enhance brand awareness and strengthen brand identity.
* Designed quarterly board presentations for Grundfos and Ingersoll Rand.
EpsilonCreative Director
Mar. 2006 - Nov. 2016I was promoted through roles of increased scope and accountability, advancing from Senior Art Director to Associate Creative Director before assuming role of Creative Director.
In this role, I directed concept development across a multifaceted digital and integrated program; managed 6 - 24 creative, print, and digital associates throughout the stages of creative and production development. In addition, I maintained open lines of communication with C-suite clients to ensure work aligned with expectations. Selected projects include…
FedEx: Developed creative communication and design strategies; streamlined website promotions and digital / integrated assets for targeted communications that promoted FedEx in North American, Asia-Pacific, Europe, Middle East and Africa, and Latin American markets.
◦ Led a large corporate initiative to develop a unified Customer Loyalty program, which utilized data-driven customer segmentation to acquire customers and engage them in the use of products and services throughout the consumer lifecycle.
◦ The program used integrated traditional and digital direct marketing tactics that delivered targeted promotions through customer-centric, data-driven web content, which increased incremental sales across all 7 FedEx business units.
◦ Created customer experiences and drove engagement across 8 unique consumer segments using data-driven, cross-promotions of FedEx products and services to enhance customer engagement through the consumer lifecycle.
◦ Led creative and production teams to create traditional and digital advertising and direct marketing for FedEx Canada. Tasked with creating/promoting nurturing content developed by Subject Matter Experts on a variety of business topics to engage customers, cross-sell products and services, delivered via monthly microsite.
EpsilonAssociate Creative Director
Sep. 2005 - Nov. 2010After achieving strong results as Senior Art Director, I was recognized by senior leadership and earned the promotion to Associate Creative Director.
In this role, I achieved agency and client objectives by effectively directing teams tasked with developing on-brand digital and traditional marketing materials and generating trade show experiences to acquire new leads and prospective customers. Notable clients and projects include…
Sears Craftsman Club: Managed a team of more than 20 creative and production associates.
◦ Produced an 8 to 24-page monthly digital catalog / Z-Mag and direct mail promotions sent to Sears Craftsman Club members.
Grey Goose: Designed on-brand event experiences for venues, including U.S. Open Golf, U.S. Open Tennis, Kentucky Derby, Blade Helicopter Tours, and more.
Qwest Communications | AT&T | USAA | State Farm: Directed more than 15 creative and production associates tasked with designing high-quality experiential marketing tours.
◦ Assets included interactive tactical jeeps, tents, indoor event spaces, and pop-up retail tractor-trailer experiences.
FCB GlobalAssociate Creative Director
Aug. 1999 - Oct. 2003Responsible for concept, creation and production of television campaigns for Mattel; Hot Wheels, Matchbox, Tyco R/C and Action Figure brands. Spots ran in U.S. and International Markets. Sunkist; Fresh Fruit brand advertising
Kirwin CommunicationsSenior Art Director
Mar. 1997 - Mar. 1998Concept through creation of Marketing Materials and Advertising Campaigns for Brands including: Rossignol, Superfeet, CRISNET and more.
Rhea & KaiserSenior Art Director
Jan. 1994 - Dec. 1996
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