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Work Background
Evident Scientific Senior Director, Global Branding and Creative Services
Apr. 2022Formerly OLYMPUS Head of brand strategy and global internal creative and content agency, driving business growth through innovative marketing campaigns. ► Directing conceptualization, creation, implementation, distribution, measurement, and optimization of integrated marcom campaigns to meet business goals while managing a budget of $1.2M. ► Oversees all stages of communication strategies, reinforcing Evident Scientific’s newly established brand story, enhancing its image across various platforms, and ensuring continued advancement. ► Pioneers global PR and social media programs, including 8+ worldwide social media platforms and the launch of the company's first public podcast, "InspectTech." ► Shapes global alignment with strategic business objectives, drives new initiatives, and monitors all marcom programs to ensure efficiency and best practices. ► Analyzing campaign metrics and providing data-driven insights to inform future marketing strategies.
Olympus IMSDirector, Global Branding and Creative Services
Apr. 2020 - Apr. 2022
Olympus IMSDirector, Integrated Marketing Communications
Nov. 2017 - Apr. 2020Waltham, MAIn this role, I orchestrated strategic plans and tactics to effectively promote new products and revitalize existing priorities within our diverse portfolio. ► Led dynamic collaborations with PR, social media, and creative agencies, consolidating regional efforts into impactful global campaigns. ► Implemented Workfront software to streamline creative project management and foster collaboration. ► Pioneered innovative branding and lead-generation campaigns that set new industry standards for creativity and engagement. ► Conceptualized and directed 'Other Duties as Assigned,' Olympus's first internal podcast series. ► Inspired the next generation of scientific leaders as executive sponsor of the STEM for Students volunteer group.
Olympus IMSCreative Director, Marketing Communications
Apr. 2016 - Nov. 2017Responsible for maintaining quality content and ensuring timely execution across all platforms, including print, digital, video, social media, and tradeshows. ► Led a multi-disciplinary creative team in defining, communicating, and upholding global brand and process management standards. ► Managed a $1M annual PPC budget for a global social media initiative, maximizing brand reach and engagement. ► Ensured brand integrity through compliance with trademark, copyright, and intellectual property policies. ► Provided hands-on oversight for photo and video shoots, script reviews, and final content approvals.
Olympus IMSCreative Manager, Marketing Communications
May. 2015 - Apr. 2016Oversaw creative development from inception through completion, guaranteeing each phase was marked by strategic insight and operational excellence.
Cabot CorporationGlobal Marketing Communications Manager, Purification Solutions
Jul. 2013 - May. 2015Boston, MASubsequent to an acquisition, chosen by the executive team to lead a communication audit and strategy to integrate and align the two companies. ► Established brand consistency and launched a new corporate website, utilizing metrics to optimize architecture and content effectiveness. ► Recognized with the Samuel W. Bodman Award for Excellence in consecutive years for outstanding achievements.
Cabot CorporationGlobal Marketing Communications Manager, Advanced Technologies
Apr. 2012 - Jul. 2013Billerica, MADirected high-impact marcom media mix for 5 global businesses within the Advanced Technologies segment, driving strategic visibility and engagement for diverse products, from cutting-edge battery materials to advanced insulation coatings.
Cabot CorporationMedia Relations Manager
May. 2011 - Jan. 2012Boston, MAFacilitated the company’s internal and external corporate communications plan, ensuring alignment with vision and objectives.
Cabot CorporationMarketing Communications Manager, Aerogel
Dec. 2007 - May. 2011Billerica, MADeveloped marcom plans and strategies for major chemical manufacturers’ newly established Aerogel business in industries ranging from oil and gas to apparel.
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