Thais Nogueira - Marketing Director | Consultant,

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Work Background

Hisense GroupDeputy Marketing Director

Jul. 2023São Paulo, Brasil• Lançamento oficial da marca Hisense através de um evento com mais de 360 pessoas entre varejistas do Brasil e jornalista, no Baleia em São Paulo, com a apresentadora de esportes Renata Fan e ações vinculadas a UEFA, onde Hisense foi patrocinadora oficial, trazendo novos clientes para a linha de TV, além de PR nos principais meios de comunicação como Estadão, Folha, canais de Tecnologia e matéria que foi ao ar no Jornal da TV Jovem Pan. • Criação da campanha “Esse é o futuro, essa é a Hisense, com produção do comercial, direção, seleção de elenco, vídeo será usado durante 12 meses para lançar os demais modelos de TV. • Melhora do site da Hisense trazendo maior UX (Consumer Experience), gerando tráfego para os sites dos parceiros clicando no botão “Onde Comprar”, além da SEO and SEM. • Planejamento 360º da marca, alinhamento entre site, mídias sociais, mídia online das TV, exibição no PDV, treinamento de promotores, plano de lançamento com a Fast Shop. • Projeto de avaliação das TVs junto aos consumidores da Fast Shop e Amazon • Projeto TV3.0 em parceria com a TV Globo e Fraunhofer, demanda que veio do R&D da Hisense Global, projeto exibido durante as Olimpíadas, trazendo como resultado matérias na própria Globo e canais de tecnologia, negócios, além de mostrar a participação da Hisense no Fórum SBTVD (Sistema Brasileiro de Televisão Digital) do Brasil. • Crescimento semanal de vendas das TVs com média de 165% e distribuição de 225% sobre a meta nos principais varejistas. • Criação do calendário de ações do e-commerce tendo Amazon como novo desafio, com análises de espaços e materiais, crescimento em vendas 8800% em 3 semanas. Demais varejos como Fast Shop e Casas Bahia o volume de vendas chegou a 40% no online. • Participação em projetos de demanda Global, como a pesquisa sobre a jornada de compra do consumidor de TV, onde estive responsável pelo briefing local e participação na visita a casa dos consumidores junto com Kantar e Hisense HQ.

Hisense GroupMarketing Manager

Mar. 2022 - Jul. 2023São Paulo, Brasil• Análise da marca Hisense, estratégia da companhia para a entrada da marca no Brasil • Criação e desenvolvimento do site (liberação da URL), mídias sociais criando um storytelling da marca junto aos varejistas vendedores • Criação da estrutura e contratação da equipe de Marketing, processos, biddings para definição de agencias e aprovação de score card com HQ. • Definição de local, projeto, bidding e obra do escritório da Hisense no Brasil. • Alinhamento entre as áreas criando processos e modelos de negócio para a entrada/chegada da Hisense. • Criação de treinamento, material POP, conteúdo de site e social media de linha Branca e ar-condicionado, primeiros produtos a chegarem no Brasil. • Reunião com varejistas para abrir espaços no PDV e fazer um plano de execução da marca.

ElectroluxSenior Trade Marketing Manager

Jul. 2015 - Apr. 2021Miami, Florida• Management of 38 countries (CA, Caribbean, and Mexico) and team restructuring with over 150 people. • Responsible for Trade Marketing, Training, BI, Communication (ON/OFF) and co-responsible for the Marketing plan. • Leadership with different functional areas to reach the go to market. • Management of own and outsourced people, bringing as result the NPS 61 score for NoLa, the highest score of Mystery Shopper Latam, the average is NPS 51 score. • Regional communication alignment with more than 80 “kitchen” displays, uniforms, POS material, outdoor, bus door, magazine, social media, and website (e-commerce). • Actions on the clients' digital platforms, generating engagement on the social media, increasing leads, and using SEO to promote promotional products; participation on the e-commerce development of the NoLa region, being part of the board and being responsible for the content, images, and products definition. • Video Creation: Product knowledge, Institutional videos for YouTube, Instagram, Facebook, WhatsApp, and Point of Sale. • Training APP developed in English and Spanish to support promoters anytime and anywhere. • Budget management, wide analytical view of market share (GFK), sales (in/out), inventory and ROI. • Excellent relationship with customers, gaining physical spaces on the stores, social media, and website. • Route focused on profitability; merchandising route in the countryside with 38% growth in average sell out. • Strong performance on the “consumer experience” developing an environment on the store to create affective memories, partnership with Procter & Gamble. Sales growth was 82% vs. last year. • Implementation and management of the POS information platform, in addition to the GFK analysis.

ElectroluxTrade Marketing Executive

Jul. 2013 - Jul. 2015São Paulo• Latin America responsible for the implementation of the concept “One Electrolux” through trade mkt activities in all LA countries. • Market analysis and action plan development for each country visited. • Integration the trade MKT LA team and alignment of the same KPI’s for all LA countries

ElectroluxTrade Marketing Executive

Aug. 2012 - Jul. 2013São Paulo• Direct team manager with 23 promoters and 1 assistant located in São Paulo and strategic plan for all country and regional teams. • Incentive action on the focus products, bringing an increase of 130% of sales, increased spaces on the store due to adequate product mix and extra points exhibitions; excellent relationship with the store, regional managers and sales director from Casas Bahia. • Product release distribution analysis by category to maintain and seek leadership opportunity at the POS. • Construction and analysis of the cluster, aligned with the store profile in partnership with the commercial area, BMI and product managers. The goal for stock out project was 10% and the average in Casas Bahia was 8%. • Weekly reports about POS action, competitors’ actions, Market, prices, POS material; analysis of sales and opportunity to improve.

Itaú UnibancoTrade Marketing Specialist

Jan. 2011 - Aug. 2012São Paulo• Development of the incentive campaigns, POS material, training, shopper survey and events aligned with the costumer. • Hard work in financial efficiency through incentive campaign, increased the average ticket in 51% in the most profitable products. • Increase the financial efficiency from 2.4% to 4% in Walmart Customer through a unique and innovative action in POS for service channel. • Implementation of the ads in all tvs inside the Walmart customer. • Management of client’s budget based in performance analysis and sales projections.

Ajinomoto Interamericana Indústria e Comércio Ltda.Trade Marketing Executive

Jan. 2009 - Aug. 2010São Paulo• Created the “VONO Winter Space”, the sensorial space, on the Casino’s group flag; implemented in 15 stores in São Paulo. This action increased from 9.5pp to 11pp in share volume for 20+cks based on Nielsen tools JJ09, and sales increase from 26% to 51% vs. last year. • Development a pilot project, time line of 3 months to release a new and different product to understand the consumer behavior, sales and acceptation on POS. Sold out in one month and fifteen days of action. • Development of category management with a condiment category for Walmart, increasing the 30% profitability. • Trade MKT Budget Management.

PepsiCoTrade Marketing Assistant

May. 2007 - Jan. 2009São Paulo• Development of special projects to show better visibility of the brands, which bring the POPAI award with the Toddynho ambiance. • Strategic plans to enhance sales volume, numeric distribution and improvement of brand exposition on the POS. These plans were reached in more than 100% of the commitments • Coordination and differentiation of actions to directed to indirect channel. • Incentive campaigns for sales team surpassing the goal. • Controlling trade budget (Trade Activities), which contemplate the plans and incentives sales team. Controlling business budget (Trade Promotion), which contemplate different negotiations such as extra points, visibility, tabloid and store space, besides coordination of marketing budget (A&M) with approach, tasting actions, sampling and local media.