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Work Background
Cella - Chevron Creative Studio - BluehouseDigital Project Manager
Jul. 2024Houston, Texas, United States• Led end-to-end project planning, ensuring alignment across creative, strategy, marketing ops, and agency partners. • Streamlined workflows to enhance team efficiency, reducing bottlenecks and accelerating project timelines. • Transitioned 150+ projects from external agencies to the in-house creative team, significantly cutting annual costs
• Brought social media content creation in-house, improving response time and content agility.
Cella - Chevron Creative Studio - BluehouseNewsroom Project Manager
May. 2022 - Aug. 2024Houston, Texas, United States• Spearheaded the launch of the Newsroom team, building workflows and processes from the ground up to drive streamlined content production and cross-functional collaboration
• Managed a robust content calendar and published 225+ articles in a single year, ensuring consistent delivery of high-quality content that strengthened brand visibility and engagement
• Managed cross-functional team relationships spanning writers, creative, legal, and digital production to ensure alignment, compliance, and seamless content delivery
Cella - Chevron Creative Studio - BluehouseDigital Producer
Oct. 2018 - Jul. 2022Houston, Texas•Managed workload and priorities for a team of six web developers, ensuring on-time delivery of projects and alignment with business objectives
•Served as lead liaison with senior leadership to intake new projects, define priorities, and drive strategic planning
•Managed and developed web pages for Chevron.com and the internal intranet site, ensuring consistency, functionality, and brand alignment
Brené Brown Education and Research GroupMarketing Director
Nov. 2017 - Jun. 2018Houston, Texas AreaLead internal team of four and managed the creative partnership with two external creative agencies. Along with leadership team, determined strategic goals, tactics, and execution plans for various company initiatives.
Brené Brown Education and Research GroupDigital Marketing Manager
Nov. 2016 - Nov. 2017Houston, TexasExecuted email and social media marketing campaigns to promote and sell online classes for an online learning platform. KEY ACCOMPLISHMENTS:
• Set up and implemented Hubspot as organization-wide CRM and Marketing system. This included 3 different companies and over half a million contacts world-wide and their customer data
• Enhanced social media presence on all major channels and grew follower base by over 30%
• Launched new company, The Marble Jar, included e-commerce website, establishing social media presence and strategy, product development, and order fulfillment process
• Executed multi-layered marketing campaigns for The Marble Jar including email, social, and pop-up events
• Supported launch and book tour of the New York Times best-seller, Braving the Wilderness
• Launched new BreneBrown.com website with new site areas including a new blog, social, and library
• Launched Brave Leaders Inc. website and online payment platform
Stone Bond TechnologiesMarketing Director
Mar. 2016 - Nov. 2016Houston, TexasJoined Stone Bond to establish the company’s online presence and develop marketing strategies that supported revenue growth and customer acquisition KEY ACCOMPLISHMENTS:
• Website refresh, including new design and restructuring of content • Established online social media presence – Twitter, Linkedin, and Facebook
• Set up companies first “Free Trial” download from website
Richards/CarlbergBrand Manager
Apr. 2014 - Aug. 2015Houston, TexasClients: Central Texas College, University of Houston-Downtown, Texas A&M School of Law, Stephen F. Austin State University, GSFS Coordinate and manage execution of 30-50 online and offline client projects at once, at varying stages of production Media includes:
-Digital: Pandora, Facebook, digital ad networks, YouTube, Spotify, Geo-fencing
-Offline: TV/Radio production, print (magazine/newspaper/collateral), out of home, vehicle wraps, banners etc. Complete weekly status reporting and budget balance sheets for clients with budgets ranging from $200,000 - $2 million Managed the migration, design, creative development and launch of the new University of Houston-Downtown website. Site consisted of over 4,000 pages of new and revised content and was developed over a 2 year time period. Coordinated and managed the complete rebuild, development, and re-launch of the Texas A&M School of Law website- including a new photography campaign and content creation for over 250 new pages. Currently executing preliminary stages of the Stephen F. Austin State University website development project. This includes a complete website inventory analysis of over 30,000 existing pages, before moving on to strategic content development, re-design and programming.
Lopez Negrete CommunicationsAccount Supervisor
Apr. 2013 - Apr. 2014Houston, TXClients: Verizon Wireless, AARP, Bank of America Manage 360 marketing campaigns encompassing the creation of digital and offline assets from client briefing through to release – 30-70 assets per campaign (avg.) Mediums included:
-Digital: landing page development, digital banners, interactive online videos, digital radio and rich media
-Offline: print(magazine newspaper), TV production, radio and out of home Completed weekly and monthly analysis of industry trends and competitive landscape Navigated projects through agency management and client leadership review, addressing necessary feedback and industry shifts Project managed the development of new AARP bilingual website, coordinating with both client, internal and external developers, creative teams and outside contractors Constructed phased web development timelines to coincide with outside marketing efforts and product releases Streamlined and implement digital channel execution processes, with a constant goal of developing new efficiencies for the agency and the client Maintained relationships with agency management, channel managers and partner agencies Prepared quarterly integrated campaign communication strategy plans for digital and mass media channels Managed team workflow, project budgeting and staffing allocations
Lopez Negrete CommunicationsSenior Account Executive
Dec. 2012 - Mar. 2013Houston, Texas AreaClients: Bank of America & AARP Managed agency teams from creative conception to execution of all digital executions, including ATM, digital owned and paid online media channels Advised and educated clients on best practices for digital advertising, including quarterly communication strategies and tactical planning Cultivated and maintained strong client relationships with partner agencies and outside contractors Trained and mentored team of three Account Executives, through training and mentoring Initiated all marketing communications, internal briefings, timelines, creative/production, media, distribution, etc.
Lopez Negrete CommunicationsProject Manager
Feb. 2011 - Dec. 2012Houston, TXClient(s): Bank of America Directed team of 8 creatives through the creative execution of assets in all marketing channels, including online digital, out of home, print, point of sale, collateral and mass media television and radio Managed all projects for multi-million dollar account through creative conception to execution Built multi-layered timelines, projected scopes of work, assigned resources, tracked job statuses and budgets through to completion
CMC Construction ServicesWeb Marketing Specialist
Jul. 2009 - Feb. 2011Pioneered the creation of a new division interactive website - conducted market and company research interviews and work within budgetary constraints to find a an appropriate solution. Launched new website in less than 4 months with over 700 products loaded into the initial launch
database Managed the daily upkeep, search engine optimization and analysis of websites processes, analytics and lead cultivation. Established company Social Media program and educated team and management on its benefits and capabilities to connect with customers (Corporate blog, Twitter account, Facebook page and LinkedIn, Flickr, Youtube). Educated corporate management on current technology standards and the need to update systems to keep up with current marketing trends. Negotiated over 40 AT&T Yellow pages/Yellowbook contracts to decrease spend on Yellowbook by over $20,000 a year.
advertising and saving the company over $15,000 annually. Composed press releases and blog content for major company events, speaking engagements, and
philanthropic involvement. Manage a monthly $2000 Pay-Per-Click campaign(Google and Facebook) for various campaigns.
TopSpot Internet MarketingAccount Manager
Dec. 2008 - Jun. 2009•Managed 65 paid search accounts with campaign budgets ranging from $1000-$5000.
•Responsible for setting up 4 new paid search accounts each month consisting of client meetings, strategy planning, keyword research, tracking set up and composing creative ad copy.
•Produced 30 in depth statistical paid search program analyses on a monthly basis. •Executed paid search programs in Google, Yahoo, MSN and Business.com. Adjusted keyword bids on a daily basis in each program and sculpted campaigns to fit client needs based on economic and seasonal trends.
•Setup and managed client online directory listings and collected content for monthly client e-mail campaigns.
•Maintained customer contact on a weekly basis with online meetings, on-site visits and check-in e-mails. •Participated in website usability testing, design reviews and search engine optimization planning.
National InstrumentsWeb Events Coordinator
Dec. 2007 - Aug. 2008•Project managed and implement webcasts, tutorials, online tradeshows and instructional video projects for both internal and customer use •Created live event marketing promotional plans through outlets of direct marketing, advertising ,web promotions and viral marketing •Monitored and report on live and on-demand event attendance, analyzing product line needs to meet company quotas and goals •Collaborated with eight international branch offices, audio visual team and web developers to translate English multimedia content into eight different languages and pushed live to our website •Coordinated product releases with product marketing engineers and the audio visual team to produce multimedia pieces that will effectively communicate the marketing message •Collaborated with third party advertising agencies to produce online partner events •Created and managed three web editorial calendars for the web events group to increase leads and product awareness
National InstrumentsMarketing Web/Events Team
Aug. 2006 - Jan. 2008•Rebuilt/edited over 800 web pages for the web community group for a system migration •Rebuilt design engineer web portal in the new Vignette Content Management System- rebuilt/edited over 100 web pages in a two week time period. •Webmaster for the Web Content Group •Organized International Marketing Fall Planning Internal Conference- 75 attendees •Company Meeting Transportation Chair- 2 years •NIWeek 2007 Transportation Chair for conference of 2800 attendees •Webcast PowerPoint Administrator for Web Events Team
National Association of Broadcasters: Las VegasConference Intern
Apr. 2006 - Apr. 2006•Ran daily logistics for multiple workshops and owner of independent I-Hollywood company. •Assisted speakers and media while they are attending the conference. •Organized digital summit, mobile television and internet protocol television sessions.
Govenor of Texas: Rick PerryIntern: Office of the First Lady Anita Perry
May. 2005 - Aug. 2005•Composed press releases and completed various duties concerning functions that the First Lady was attending. •Texas Conference for Women Volunteer- Helped direct conference participants, monitor speaker rooms and other clerical duties. •Assisted the Governor's appointments office with filing, and reviewing information for state board applicants, county judges and university regents.
Baylor UniversityTeacher's Assistant
Apr. 2004 - May. 2006•Assisted two professors daily with grading papers and inputting grades into blackboard (digital classroom), as well as other clerical tasks. Handled an estimated total of 150 students.
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