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Work Background
BeontagCTO
Apr. 2023Brazil, São PauloAs the Head of Software Engineering at Beontag R&B specializing in RFID, NFC, and IoT labels, I lead a dynamic team of software developers and engineers dedicated to innovating and enhancing our product offerings. With a focus on cutting-edge technologies and industry standards, I oversee the end-to-end software development lifecycle from concept to deployment.
Define team size and execute the software development roadmap aligned with business goals, ensuring continuous improvement and innovation in our product portfolio.
Mentor and manage a cross-functional team of software developers, fostering a culture of collaboration, creativity, and excellence in software engineering practices.
Drive the development of scalable and robust software solutions for RFID, NFC, and IoT labels, integrating advanced functionalities such as real-time data analytics, remote monitoring, and predictive maintenance.
Implement rigorous testing protocols and quality standards to deliver high-performance, reliable software solutions that meet or exceed customer expectations.
Collaborate closely with product management, hardware engineering, and manufacturing teams to ensure seamless integration of software with hardware components and optimize overall product performance.
Stay abreast of emerging technologies and industry trends in RFID, NFC, and IoT, leveraging new innovations to enhance product capabilities and maintain a competitive edge in the market.
Successfully led the development and launch of fully refactored Beontag RFID manager platform, lowering by half delivery time of customers projects, reducing by 40% support opened tickets and cutting off about 30% of our hosting costs.
Implemented Agile methodologies that improved team productivity by 50%, resulting in faster time-to-market for new features and enhancements.
Established a robust DevOps culture (CI-CD), reducing deployment times and enhancing overall system reliability and performance.
ZoeMobFounder/CTO/CEO
Nov. 2009 - Sep. 2022Brazil, São PauloStarted up a company focused on helping families take care of their children on daily activities and behavior such as school paths and timing, texting, geofence, and possible misbehavior alerts using machine learning techniques.
In the CTO role designed all the service layers: backend specifications, hosting, security schemas, storage (four different encrypted standalone storages: SQL, Cassandra, Redis and Memcache), communication protocols, MapReduce, Machine Learning routines (two separate approaches: with and without FANN) and frontend (mobile apps and web app).
Did roadshows and got funded by venture capital offices from Brazil and USA, hired and trained a team of 18 people capable of handling more than 13 million of families in more than 190 countries around the world.
Conducted a cap table reorganization in order to remunerate early investors, avoid any possible conflicts with their investment portfolio and allow a company spin off into a B2C business (ZoeMob - family care) and a B2B business (Z Workforce - FSM).
Started Z Workforce, a spin-off to help corporations manage their field service teams. Led the strategy to acquire customers with a B2B sales cycle and, after that, simplifying the service approach and using B2C tactics to spread the customer acquisition reducing costs and sales cycle complexity. Providing more predictable and strong KPIs.
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