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Work Background
th3 StandardRegional Director-Projects (APAC),
Jan. 2022Singapore, Hongkong, ChinaManaged all operational aspects of the Italian project management agency in Asia, overseeing external project works, sustainability efforts, and facility management for retail brand clients in the APAC region. Clients include notable brands within houses of LVMH , Loreal . Successfully led and completed projects in China, Malaysia, Vietnam, Thailand, Singapore, and Australia since agency inception. Developed strong partner relationships to ensure smooth operations and optimal profitability.
SWAROVSKIHead of Construction and Facility Management / NSEAP and APAC
Aug. 2015 - Aug. 2021SingaporeLed all store construction/facility management efforts for Swarovski/partner-owned and travel retail stores in NSEAP, with an annual volume of 70-150 projects. I managed and built relationships with all regional and global key stakeholders, such as managing directors , global and regional heads of departments, to ensure strategies were in the brand’s best interest both commercially and from a branding perspective. Noteworthy Career Highlights in this role include • Main project lead for Ginza Flagship, Tokyo (300sqm, Duplex, Façade works, Crystal studio) in 2019, managing internal and external stakeholders, including Italian design agency (Studio Urquiola) and all local, regional consultants and vendors to implement the Ginza flagship store. The project was completed successfully in June 2020.
• In charge of Greater China’s team and effectively the whole APAC between December 2020 to June 2021, managing an annual rollout of 200++ projects within the APAC region with the help of an in-house team of project managers and external local partnering teams. Travel retail APAC was also under the mandate.
• Main project lead for Hong Kong Plaza flagship, Shanghai (600 sqm, Duplex, Façade works, Wonder lab concept), contributing to this key project from construction/procurement/strategic direction. Leveraged previous Japan flagship store learnings to navigate more complex issues between various stakeholders. The flagship store opened in early 2022.
• Spearheaded Instant Wonder Swarovski rebranding pilot projects in 2021 across seven locations in China and Hong Kong, ensuring the imminent global rollout in the next wave since June 2021.
• Identified as a rising leader within Swarovski and went through the Ashridge leadership course
The Estée Lauder Companies Inc.Director, Store design and planning, MAC (APAC)
Aug. 2012 - Aug. 2015SingaporeWith the help of 2 direct reports and many other external vendors, I led and oversaw various types of projects in APAC( free standing boutiques, concession, pop ups, temporary, travel retail, events etc) and providing store design and visual merchandising leadership according to key stakeholders’ expectations. Additionally, I was responsible for CAPEX planning and tracking to ensure budgetary spending was within corporate guidelines. I was also the designated “champion” for local relevancy topics in all store design efforts and provided local suggestions and solutions for all store design efforts. To foster relationships across APAC and NYC offices and with external partners, I provided regional solutions for all facility management needs with external partners’ help, applying for corrective and preventive maintenance works. My leadership and problem-solving skills enabled me to develop commercially viable design implementations for the company. Noteworthy Career Highlights in this role include • Successfully completed nearly 200 doors in APAC, including free-standing stores, flagship locations, counters, partner stores, retrofit works, and temporary stores.
• Participated in the prototyping and pilot testing of new global approved design formats in APAC, including the first aspirational format concept (D cube FSS, KR, followed by Tuen Muen Town Plaza FSS) for MAC in APAC, the first youth FSS in China, Beijing APM joy city, and the first fashion FSS in China Xi An and Thailand, EM Quartier.
• Successfully negotiated bulk pricing from Chinese shopfitters and exported millwork furniture and equipment to the Oceania region and Hong Kong, achieving a cost saving of nearly 0.5 million USD in the first half of the current fiscal year in collaboration with the procurement team.
• Worked closely with the indirect procurement team in 2013 to train and introduce two new shopfitters to serve affiliates’ needs in the Philippines and Taiwan, respectively.
RSH (Singapore) Pte LtdSenior Project manager (Store design & Construction), -SEA, HK, Oceania, middle east
Dec. 2007 - Aug. 2012Singapore- Heads up Retail Design and project management team.
-collaborated with principals such as the Inditex group( Zara, Massimo Dutti, Pull & Bear, Stradivarius, Bershka etc) , LVMH group( Tag huer, Sephora ) , mango, Addidas, Nike, lacoste etc to ensure consistency in global guidelines to brand
- Project/capex responsibilities.
- Liaison with Internal Retail team, as well as external parties such as local Authorities, Landlords & local business owners
Surbana International Consultants Pte LtdSenior Architectural Associate
May. 2003 - Nov. 2007Singapore- Competition design
- Architectural planning
- Lead consultant ( on site / off site) amongst all other team members( QS, Structural, M&E, etc) for assigned building projects
- Master Planning - Authority submissions & Liaison
- Tender documentation and preparation
- Conceptual Planning
- Business Pursuit
- Project management
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