Gate6 AgencyDigital Product Manager Lead
Jun. 2013 - Jul. 2014• Directed the development of a financial tracking application and team transitions to Agile methodologies, achieving $1M annual savings and a 15% reduction in time-to-market.
• Led and synchronized efforts of up to 5 product teams through the entire product lifecycle, from Statement of Work (SOW) creation to successful Go-to-Market strategies for clients, achieving a 30% faster time-to-market for key projects. • Provided strategic guidance to clients on product roadmaps, ensuring alignment with their long-term business goals and facilitating product innovation that responded to evolving market demands.
• Orchestrated collaboration among cross-functional teams, spanning video production, software development, and advertising, to deliver cohesive and high-impact product campaigns that enhanced customer engagement.
• Managed relationships with the agency's premier clients, including Allstate, Natural Partners, VMI, Mayo Clinic, and numerous smaller accounts, overseeing product development budgets ranging from $25,000 to over $8M, ensuring tailored solutions that consistently exceeded client expectations.
• Successfully transitioned product development teams from Waterfall to Agile (Scrum/Kanban) methodologies, enhancing operational flexibility and reducing time-to-market by 20%. Actively engaged as a Certified Scrum Professional (CSP) to mentor teams and refine agile practices across the portfolio.