Southern Company๐ฅ Associate Director, Digital Strategy
Nov. 2021 - Jan. 2023Atlanta, Georgia, United StatesDesigned, implemented, and led the digital vision and special projects with a talented, built-from-scratch, solution-oriented operation. With progressive engagement and strategic collaboration, I transformed and impacted enterprise organizations and external audiences, raising the bar for B2B brand reputation and customer satisfaction for over 4M customers. - Established in-house digital operations and strategic vendor partnerships
- Transformed channel growth management and designed the digital brand for the web, social, email, sms
- Built a design system focused on search-first (SEO) scalability, accessibility, and governance for B2B/B2C digital footprints
- DevOps, Migrations, APIs, CLI, Vue, JS, HTML, SCSS, GitHub, Netlify, Contentful, Twilio, SendGrid, Figma, SproutSocial, AEM, analytics, and data