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Work Background
International Marketing Manager - European Subsidiaries
illycaffèInternational Marketing Manager - European Subsidiaries
Jul. 2023Trieste, Friuli-Venezia Giulia, ItaliaOn a European scale, responsible for developing and executing high-potential marketing and sales plans for a fast and healthy growth. Fields: brand equity building, 360° media planning, brand awareness and Horeca branding, Modern Trade KPIs analysis and definition, e-commerce strategy, lead generation and CRM B2B.
Senior International Trade Marketing Manager
illycaffèSenior International Trade Marketing Manager
Apr. 2017Trieste Area, Italy
Senior Product Manager Coffee Systems - Marketing EMEA
illycaffèSenior Product Manager Coffee Systems - Marketing EMEA
Mar. 2016 - Mar. 2017Trieste Area, ItalyNew consumer durable products launch and management from concept to business plan and marketing mix. P&L and portfolio management. Planning and management of BtoB and BtoC loyalty programs. Online and offline lead generation and retention strategies (ATL, BTL, TTL). Market analysis. Trade marketing, sales support and negotiation. KPIs and success indicators monitoring.
Project Manager Horeca Channel - Marketing EMEA
illycaffèProject Manager Horeca Channel - Marketing EMEA
Nov. 2011 - Mar. 2016Trieste Area, ItalyMarketing mix management for existing products. Planning and management of BtoB and BtoC loyalty programs. New Professional consumable products launch and management from concept to Business Plan, P&L, marketing mix. Online and offline (ATL) lead generation and retention. Market analysis.
Junior Account
Livesey Solar Practice BuildersJunior Account
Sep. 2009 - Feb. 2010London, United KingdomIn charge of Business Development and lead Generation, Direct marketing, Database management.
Junior Consultant Brand Management
Richemont Italia S.p.A.Junior Consultant Brand Management
Mar. 2009 - Sep. 2009Milan Area, ItalyPost Master research project: market analysis of high-end watchmaking competitive strategy worldwide.
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