Elisa Ruttar - International marketing manager, illycaffé

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Work Background

illycaffèInternational Marketing Manager - European Subsidiaries

Jul. 2023Trieste, Friuli-Venezia Giulia, ItaliaOn a European scale, responsible for developing and executing high-potential marketing and sales plans for a fast and healthy growth. Fields: brand equity building, 360° media planning, brand awareness and Horeca branding, Modern Trade KPIs analysis and definition, e-commerce strategy, lead generation and CRM B2B.

illycaffèSenior International Trade Marketing Manager

Apr. 2017Trieste Area, Italy

illycaffèSenior Product Manager Coffee Systems - Marketing EMEA

Mar. 2016 - Mar. 2017Trieste Area, ItalyNew consumer durable products launch and management from concept to business plan and marketing mix. P&L and portfolio management. Planning and management of BtoB and BtoC loyalty programs. Online and offline lead generation and retention strategies (ATL, BTL, TTL). Market analysis. Trade marketing, sales support and negotiation. KPIs and success indicators monitoring.

illycaffèProject Manager Horeca Channel - Marketing EMEA

Nov. 2011 - Mar. 2016Trieste Area, ItalyMarketing mix management for existing products. Planning and management of BtoB and BtoC loyalty programs. New Professional consumable products launch and management from concept to Business Plan, P&L, marketing mix. Online and offline (ATL) lead generation and retention. Market analysis.