Ilana Siegelman - Design Director, Ilanadora

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Work Background

Burton SnowboardsLead Designer Innovation

Aug. 2023 - Jun. 2024Burlington, Vermont, United StatesA role firmly rooted in experimental innovation where product can be used to trickle down into the main product line. Sometimes editorial and inspirational, where failure is an option. And other times, successful development that results in adoption into the main product line, impacting design language for the team at large.

Burton SnowboardsLead Designer Softgoods

Mar. 2022 - Aug. 2023Burlington, Vermont, United StatesLeading the charge to turn design thinking on its head to change the look and feel of the men's and women's AK Burton and Burton Youth product lines.

Burton SnowboardsSoftgoods Design Manager

Oct. 2019 - Mar. 2022Burlington, VermontManaged team of 4 direct reports to deliver multiple Product initiatives including: harmonizing the design strategy, minimizing product complexity, increasing brand recognition, and establishing product life-cycle timelines • Effectively transitioned work processes from in-person to remote for my team during the pandemic, keeping projects on time and without delay

Burton SnowboardsSenior Softgoods Designer

Jan. 2019 - Oct. 2019Burlington, VermontInitiated female led design into the women's technical snow space • Worked cross functionally to identify gaps in women's AK offering ensuring equal access to high-quality products, boosting customer satisfaction and sales, and more than doubling the women's product line • Collaborated with world-class designers to meld fashion with function in women's seasonal product line • Utilized consumer voice and direct collaboration with Burton Athletes to drive continuous improvements in the product

ExOfficioWomen's Underwear and Travel Sportswear Designer

Jun. 2017 - Dec. 2018Marmot and Exofficio merged at the Newell Brands Technical Apparel HQs in Rohnert Park. In combination with executing Marmot Mountain Outerwear new designs categories have been added. *Managing Underwear design *Women's travel Sportswear

MarmotOuterwear/Apparel Designer II

Oct. 2015 - Dec. 2018Rohnert Park, CAPinnacle outerwear design from concept to production. Creating women's clothing for the great outdoors, combining the durable and functional with the stylish. *Women's Snow and Mountain/Alpine Outerwear: Offering a unique female users perspective for women and by a woman. Technically and functionally driven outerwear for the top of mountain. *Marmot Performance Underwear Design *Women's Momentum/Active Trail Running Sportswear *Women's Trail Sportswear design Spring '17 Season

KitsbowManufacturing Manager

May. 2015 - Oct. 2015*Spearheading the creation of an in-house sample and production facility. *Hiring Sewers and managing production processes *Apparel construction Design

iladora apparelCo-Founder/Apparel Designer

Apr. 2013 - Jun. 2015San Francisco Bay AreaDriving design from concept development to production in an independent women’s eco-friendly durable fashion apparel line. • Launched two seasons in an 8 month period: trend research, material sourcing, technical packages, pattern-making, fit sessions, prototyping, sewing, and production management. • Executed a successful crowd-funding campaign raising over $15,000. • Establishing direction of brand development and overall aesthetic. • Overseeing day-to-day operations, including: order fulfillment and shipping, financial management, Trademark filing, and inventory and website management. • Managing vendor relationships and negotiations.

Chrome IndustriesApparel Design Lead - Freelance

Feb. 2014 - Mar. 2015Heading design and fit re-construction for the men’s and women’s apparel lines. Establishing a new fit and grading standard for all apparel products. Spearheading the drive to bring apparel production back to the San Francisco Bay Area. Designing, creating initial patterns and sewing first prototypes. Fall 2015 and Spring/Summer 2016 design of outerwear and sportswear styles with patented technology. Styles sold at the flagship stores as well as in REI stores throughout the U.S. Working with Chrome development team to create all technical specs and packages for each garment.

The North FaceApparel Designer - Contract

Aug. 2011 - Jun. 2013Alameda, Bay AreaLead Designer for Europe and Asia Outerwear working cross-team to reach global brand objectives. • Providing accurate design specs based on target market’s direction and creating technical packages for product development handoff. • Responsible for trend research in target markets. • Supporting global outerwear and sportswear teams to accomplish design deadlines. • Apparel sample fitting, technical construction changes and product line edits as needed.

Lombardi SportsCreative Director

Oct. 2009 - Aug. 2011San Francisco, CAManaging the marketing and advertising team in the planning and execution of events, sales, and promotions of the store. • Generated a 25% increase in sales through marketing and promotions of the business in 2010. • Worked in Adobe Creative Suite to design marketing/advertising collateral. • Managed a marketing and events team of up to 4 direct reports. • Assisted in outdoor apparel buying for multiple seasons. • Coordinated vendor partnerships to build affiliate marketing programs and execute in-store events. • Supported local non-profit initiatives and promoted community involvement.

MDS&NLegal Assistant

Dec. 2007 - Aug. 2009Worked with a team of paralegals and attorneys to edit and finalize briefs for the court system. Rewrote job description and formalized tasks to create better business practice. Developed and implemented paralegal intern training program.

Kopavi Systems, IncProject Manager & Personal Assistant

Jan. 2007 - Nov. 2007Managed multiple IT projects and mediated the programmer/client relationship. Recruited and interviewed potential programmers and office workers. Performed quality assurance testing. Managed a staff of programmers and designers on daily tasks and project timelines. Met with clients to generate new business or to discuss the progress of current projects.

PatagoniaSales Associate

May. 2006 - Dec. 2006• Answered customer phone inquiries, oversaw mail orders, and researched Patagonia’s outdoor gear products. • Inventoried and organized store products. • Educated customers about equipment, new products and services.