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Work Background
ZIWIGlobal Marketing Activation Manager
Oct. 2022 - Jul. 2024Auckland, New Zealand
Omnicom Media GroupAccount Director
Dec. 2021 - Oct. 2022Auckland, New ZealandKey relationship holder and client service lead for Skinny. Supporting senior team on implementation for PR, partnerships and influencer content for ANZ, AMI, Pernod Ricard portfolio and Unilever. Highlights include:
- Project lead for Skinny X Shortland Street TVNZ integration
- Campaign management for ANZ financial wellbeing NZME Radio promotions and key Influencer partnership
- Managing NPD Brand Integrations and PR kits for Magnum Bites & Ben & Jerry's 'Peaces' launch in NZ delivering an extra 150,000 in audience reach through product integration in a radio promotion
Omnicom Media GroupInvestment Specialist
Sep. 2021 - Dec. 2021Auckland, New Zealand3 month contract for TV responsibilities on KFC during Q4. Tasks included:
- Managing weekly TV instructions across all TV campaigns
- Weekly competitor reporting
- TV Buying for quarterly laydowns
FCB New ZealandPartnerships Director
Mar. 2021 - Sep. 2021Auckland, New ZealandResponsible for partnerships across the full lifecycle, from initial evaluation of opportunities, proposing
recommendations, successful partnership implementation and extracting optimal value for FCB and clients. Project managed client media partnerships:
- Volkswagen and TVNZ Seven Sharp - Amarok Car Giveaway at Fieldays
- Westpac & The Project Chopper Appeal
- SKODA TVNZ Bespoke Weather Partnership
- Nestle Chip & Dip Day Radio Integration
dentsu internationalClient Strategy Manager - Posterscope
Apr. 2018 - Apr. 2020London, United KingdomClient Strategy Manager in Dentsu’s Out Of Home agency for a portfolio of Global Clients from varying categories. Client portfolio consists of Microsoft, Pandora, Santander, Lionsgate, AA Insurance, Aer Lingus, Heathrow, Philips, Mattel, Heineken and Media IQ Digital Agency. Creating and maintaining best in class client and agency relationships across my whole portfolio, with constant ambition to develop and innovate the OOH channel amongst my client remit in the UK Out Of Home landscape. Responsible for feeding into annual forecasting and successfully mitigating OOH spend challenges for Posterscope across Carat and other patches of the agency. Achieved 2018 Carat budget forecast across all of my clients and am tracking well to achieve it again, in a year of losing key clients and slow growth. Owned and / or developed OOH pitch responses for Beiersdorf, L’Oreal, Mentos and United Airlines. Identifying Growth Opportunities within all Posterscope clients and building the internal agency and external communications through presenting and creating content at key events such as Agency OOH Weeks, Mid Term Reports and Creative Agency Sessions. Selected to partake in Dentsu Aegis’ Women in Leadership Intake for 2019 in the Emerging Leaders cohort.
MediaWorks NZRadio Integration Specialist- RadioLIVE
Mar. 2017 - Mar. 2018Auckland, New Zealand- Developed best in class radio integration responses for customers as part of a radio integration group team with a particular focus on content solutions, for a group of designated radio brands/platforms across radio, digital and TV (if relevant) to create strong results for customers and stations.
- Ensuring monthly and quarterly station Integration revenue budgets and ratings targets are met.
- Being the key contact for RadioLIVE Integration from a Sales Rep and Client perspective.
- Account Manage clients with ongoing activity on other brands such as The Breeze, More FM & Magic radio stations.
- Maintain excellent business relationships with RadioLIVE Network Director, Marketing Manager, Producers, RadioLIVE Talent and the AM Show Production team.
- Manage RadioLIVE with Integration Brainstorm sessions, process meetings and WIPs with our integrated content.
MediaWorks NZIntegration Campaign Specialist
Sep. 2016 - Mar. 2017Auckland, New ZealandRadio Brand Integration Specialist with experience on The Rock, George FM, The Breeze, RadioLIVE, The Sound and Magic brands.
OMD New ZealandAccount Executive
Jul. 2014 - Sep. 2016AucklandExperience in Media Buying and Planning on Beiersdorf, McDonalds, SKY, ATEED, Fiat Chrysler and AA Insurance.
- Monthly and weekly in depth Competitor reporting across TV and all media channels.
- Global spend and analysis reporting.
- TV Buying & Planning for at least 80% of the portfolio, campaign management and regular TV buying tasks.
- Working closely with and negotiating with media suppliers on recommendations and responses.
- Digital planning, implementation and campaign managing for 50% of the portfolio.
- Integrated implementation planning for upcoming campaigns.
- Client and Creative agency facilitation of project workflow.
- Monthly Invoicing responsibilities.
American International School RiyadhSubstitute Teacher
Nov. 2013 - Mar. 2014Riyadh, Saudi ArabiaSubstitute teacher for an American international school whilst living with my father who was an expatriate in Saudi. I was assigned to classes in year 6 ranging to year 11 in Social Studies, Maths and English.
Self employedPrivate Tutor
Nov. 2013 - Mar. 2014Riyadh, Saudi ArabiaIn addition to working as a substitute teacher, I conducted private tutoring for Pakistani and Saudi school children in English, Maths, Social Studies and Science. Ages ranged between 6-13 years old.
Dreamband LTDDirector and Shareholder
Mar. 2013 - Jun. 2014Co-owned and Directed a student business selling bands/cards to students which entitled them to exclusive privileges. These ranged from local/national hospitality and retail deals, entrance to venue hired parties and prizes. Over the time working on the business, we sold over 4,000 units and provided like minded small businesses with highly effective marketing solutions. As a team we brought DREAMBAND to 4 major student cities each uniquely suited to the local student culture and surrounding businesses. My contribution as one of three directors of the student business involved building the company, operations, strategy, accounting, management, sales, marketing, design, and HR. It was a great initiative to get a taste of running a business, alongside studying Commerce.
Advanced Learning SchoolsTeacher Aid
Nov. 2010 - Jan. 2011Riyadh, Saudi ArabiaTeacher Aid and assistant for all age groups ranging from Preschool to High School Seniors during summer 2010/2011.
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