Ishmael Evans

Marketing Director @EPD Companies

United States💸 MarketingBusiness Owner📝 Influencer or BloggerInterior Designer👍 Sales & BizDev🗿 HR🐦 DesignSingerScreenwriter🎥 EntertainmentBrand Marketing ManagerPresentation DesignerCommunications ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerDigital Ads ManagerEvent ProducerCopywriterUX/UI DesignerProduct DesignerGraphic DesignerBrand DesignerCustomer Success ManagerBusiness Development ManagerHead of Growth🎓 StudentMarketing Director

Ishmael Evans is a highly skilled Business Administrator at EPD Companies, with a robust academic foundation including a B.S. in Business and an MBA from the University of Phoenix. He excels in leadership, strategic planning, and business financials. Ishmael's strong and innovative experience spans marketing, advertising, branding, business consulting, and development. His dedication to driving business success through efficient operations and effective team management has made him an invaluable asset to EPD Companies.

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Work Background

EPD CompaniesChief Executive Officer

Aug. 2022Miami-Fort Lauderdale Area• Managing the daily operations • Responsible for coordinating and scheduling client appointments, vendors and personnel • Overseeing the maintenance of all company assets including but not limited to all equipment, cleaning products, and more. • Increasing the organizations digital presence through digital advertising, social media marketing, and email campaigns • B2B marketing for the purpose of establishing strong and meaningful strategic business relationships • Recruiting, interviewing, hiring and training new employee • Process payroll of vendors and employees • Process Accounts payable and receivables • Designing marketing, branding, and advertising collateral as well as all digital assets • Search Engine Optimization and Creating a Google My Business page

CIG COMMUNITIES Business Manager (Lease-Up Property)

Jan. 2022 - Oct. 2022Cincinnati, Ohio, United States• Build meaningful and impactful connections with prospective buyers while assisting them with navigating through the process of leasing including gathering data, discovering needs and preferences, and making the appropriate recommendations • Supervise the property's day-to-day operations to ensure productivity and efficiency including implementing business strategies and evaluating the property's overall performance • Planning and coordinating administrative procedures and systems and devising ways to streamline processes • Oversee and monitor the assets financial and budgetary activities • Design and implement lease up pre-opening and soft opening leasing and marketing strategies • Assist with and provide recommendations for business systems, hardware/software, and services including website function and design • Design and implementing successful digital marketing campaigns including email campaigns and launching a Youtube • Design digital advertisements and other marketing collateral • Develop various digital marketing materials, sourcing images and artwork, collating content, and updating digital assets • Assist in pitching to real estate investment firms for third-party property management agreements

GreystarAssistant Community Manager

Jan. 2021 - Jul. 2021Los Angeles, California, United States• Assisted with digital marketing efforts, budgeting, and executing the marketing plan • Provided pricing and sales recommendations to ownership • Interpreted analytical graphs and various types of data to build meaningful strategies and make methodical business decisions • Provided pricing and availability information to prospective residents and make informed recommendations based on the individual customer needs and preferences • Prepared new and renewing lease agreements for customers and current residents • Initiated, recommended and managed capital improvement projects while simultaneously monitoring expenses • Assisted ownership with reviewing and selecting new capital improvement projects with the highest and best ROI while also working closely with vendors to obtain fair bids and other documents • Prepared the annual budget using vendor bids and recommendations and other types of research which includes ownership reviews and approvals • Created and manage customer ledgers including the assets commercial tenants • Managed tenant ledgers by completing such tasks as applying and scheduling credits and charges, researching credits and balances, processing electronic ACH payments, and completing final statement of deposit accounting (SODA’s) for previous resident accounts • Budgeted, planned, and executed creative customer appreciation and retention events • Maximized prospective residents and current residents perceived value by reviewing, establishing and maintaining on-trend on-site services • Managed and negotiated proposed monthly lease renewals followed by preparing corresponding lease documents reflecting the agreed upon terms • Received, addressed, and professionally resolved resident concerns, complaints, and questions. • Coded invoices to their proper G/L accounts, enter them into the YARDI payment workflow and submit completed invoices for approval to the RPM • Coordinated and schedule vendors for selected unit renovations

University of PhoenixMBA Graduate Student

Jan. 2016 - Feb. 2021Phoenix, Arizona AreaProgram Completion as of 02/22/2021

Elliots On LindenExecutive / Marketing Assistant

Jun. 2017 - Jan. 2021Pinehurst, North Carolina, United States• Answer phone calls and direct calls to appropriate parties or take messages. • Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. • Review final layouts and suggest improvements as needed. • Use computer software to generate new images. • Review and reimagine digital marketing emails and other marketing collateral. • Make business recommendations to the Chef and Owner on various matters. • Recruiting and training catering staff • Setting up all tables and food service areas with chairs, linens, dishes, and decorations. • Bartending as requested

Saturday Night Fires, Inc.Founder

Mar. 2014 - Jul. 2017Raleigh-Durham, North Carolina Area• Led, coached, developed, and retained Saturday Night Fires volunteers and members. • Ensured effective systems to track scaling progress, and regularly evaluate program components, so as to measure successes that can be effectively communicated to the board, funders, and other constituents • Ensured ongoing local programmatic excellence, rigorous program evaluation, and consistent quality of finance and administration, fundraising, communications, and systems; recommend timelines and resources needed to achieve the strategic goals • Designed and Marketed the Organizations in order to generate brand awareness and create a coherent message • Filed all legal and regulatory documents according to relevant local and federal laws and regulations • Served as chief spokesperson for Saturday night Fires, assuring proper representation of Saturday Night Fires to the community

Essex Property TrustRegional Leasing Consultant

Feb. 2011 - Feb. 2014Los Angeles, California• Responsible for the leasing and renewal activities for 9 assets in the Los Angeles market. • Generated qualified prospective leads through affective marketing campaigns which increased closing ratios from 22% to 36% • Processed prospective resident applications and reduced percentage of late paying residents and eviction rates • Recorded all prospective resident inquires using YARDI system • Updated Internet Listing Services daily to ensure accuracy • Maintained optimum closing ratio

GHP Management (formally Greystar)Property Manager

Jun. 2010 - Apr. 2011Greater Los Angeles Area• Prepared accounting and month-end reports • Prepared and processed monthly past-due collection reports for submission to a third-party collection agency • Code and submitted invoices for payment • Collected and accurately posted all resident payments • Scanned check payments daily • Updated One-site system updates daily basis • Processed evictions and dispossession warrant procedures according to policies, procedures and state laws • Coordinated the renewal of resident lease contracts

Riverstone Residential GroupLeasing Consultant

Jan. 2009 - Dec. 2010Greater Los Angeles Area• Coached new associates in accordance with company policies and procedures • Successfully opened a "Lease Up" community in Monrovia, California • Maintained closing ratio of 33% or higher • Assisted in weekly evaluation of rental rates • Prepared lease documents using Bluemoon software

RAM Partners, LLCLeasing Consultant

Jan. 2008 - Jul. 2009Greater Atlanta Area• Marketed and marketed a "Lease Up" mid-rise asset in Atlanta's midtown • Leased asset from 0% to 66% occupancy in four months • Created and implemented marketing strategies which included maintaining social media outlets • Designed and implemented prospective and current resident programs • Operated property on AMSI E-site system • Processed all clients using Resident Check system • Processed and coded account payables and receivables invoices • Trained and certified on the KEYTRACK system • Created a marketing collateral and branding strategy

Alliance Residential CompanyRenewal Manager

Jan. 2008 - Jul. 2009Greater Atlanta Area• Managed 8 employees in the absence of Business Manager • Posted charges and concessions to resident ledgers using YARDI system • Professionally resolved grievances and communicated all concerns to upper management • Provided on-site support and training for employees • Inspected property weekly to ensure cleanliness, report potential maintenance concerns, liabilities and propose capital improvements • Hosted monthly socials which resulted in decrease projected vacancies, turn cost, and other expenses • Communicated legal terms and conditions of the lease contract • Processed applications in accordance to company and Resident Data policies and procedures • Assisted in the acquisition of the property to new owners • Accessed computerized financial information to resolve vendor and payment disputes • Supervised employee data entry to ensure accuracy

Eenhoorn LLCLeasing Consultant

Jun. 2006 - Mar. 2007Greater Atlanta Area• Implemented a marketing campaign and strategic capital improvements which resulted in an increase in occupancy from 69% to 96% • Designed marketing collateral which positively impacted the property's budget • Developed resident retention activities and programs which reduced delinquency and eviction rate • Created and enhanced complimentary services and amenities for residents which aided in improved closing ratios • Trained new Leasing Consultants in accordance with company policies and procedures and Federal and Local Fair Housing Laws • Updated Internet Listing Services to reflect accurate pricing and availability which reduced customer grievances • Communicated legal terms and conditions of the lease contract

Colonial Properties TrustLeasing Consultant

Mar. 2002 - May. 2006Research Triangle Park, NC• Hosted monthly socials which resulted in the renewal of expiring lease agreements • Communicated legal terms and conditions of the lease contract • Created and executed outside weekly marketing plan thus increasing leasing activities • Prepared weekly reports and market surveys which assisted the manager with offering competitive rental rates • Trained new employees in accordance with company policies, procedures, Federal and Local state laws • Coordinated turns of apartment homes for scheduled move-ins • Inspected apartment homes prior to new resident scheduled move in date which reduced negative customer service experiences • Updated internet listing services to reflect current pricing, availability, and photographs

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