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Work Background
SuperegoProject Manager & Digital Marketing Specialist
Apr. 2024Denmark
I Love Mondays - Digital Marketing & DesignOwner I Love Mondays - Digital Marketing & Content Strategy
Nov. 2019 - Apr. 2024DenmarkI help companies build, launch & automate their brand online.
Contact me for:
- Social media management & strategy - Email marketing - E-Commerce strategy
- Content strategy: Planning & Execution.
e.l.f. CosmeticsNordic Digital Marketing & E-Commerce Manager e.l.f cosmetics
Apr. 2017 - Aug. 2019Avedøreholmen 78B, Hvidovre, CopenhagenMarketing & PR Management:
- Social media and content strategy across the Nordic countries
- Planning and implementing the PR and marketing strategy - Budget responsibility - KPI analysis - Brand Management - Stakeholder Management - Influencer & blogger marketing: Founded and managed the Nordic influencer program between influencers/bloggers and our brand. Preserved brand integrity by monitoring the consistency and quality of influencer marketing campaigns. - PR responsibility: Develop and execute PR strategy, maintaining and build relationships with the nordic press.
- Event planning E-Commerce Management: - Develop and manage a company-wide ecommerce driven marketing strategy
- Improve the usability, design, content and conversion of elf cosmetics website
- Affiliate marketing - SEO optimization - Adwords & Display marketing - E-mail marketing - Google Analytics analysis
- Budget responsibility - Team/staff management
Lund ConsultFreelance Digital Marketing Consultant
Jan. 2016 - Dec. 2017Copenhagen Area, Capital Region, DenmarkI love combining my passion for digital medias with my creative side so I am her to help small business owners as well as larger companies, with building their brand on digital media. I have years of experience when it comes to managing social media channels, writing newsletters and web texts, creating graphic content and managing websites. Let me know how I can help you, I’m here to create kick-ass digital campaigns for your company, so you can focus on the things that you are passionate about. I am specialized in: Social Media: • Setting the business objectives, creating the social media plan and how to approach it. • Creating the content like text, competitions and graphic material. • Creating content marketing calendars. • Crisis management plans and employee procedures, on how to act on social media. • Cross channel-integration. • Set up and follow up on KPI’s. • Community Management Newsletters: • Text • Planning • Graphics Graphic Design: • Creating your logo and brand identity • Graphics for your website • Graphics for your social media Squarespace websites: • Building and designing your website • Maintaining your website
Groupe SEBNordic Digital Manager
Jan. 2014 - Dec. 2016Copenhagen Area, DenmarkResponsible for all digital marketing activities for Tefal and Krups in the Nordic countries. - Creating and executing a social media and content strategy for all four Nordic countries - Responsible for managing all Digital Brand and Product Communications through Digital Channels. - Responsible for setting up and implementing the Digital Strategy of Groupe SEB Nordic. (websites, social media,bloggers,bannering, customer specific e-approach, online selling via customer platforms.) -Secure high level of digital understanding and competences in the Groupe SEB organisation. - Responsible for developing, executing and delivering the company’s digital / online marketing strategy. - Responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing. - Responsible for improving the design, usability, content and conversion points of the company brand websites. - Analyse campaigns, identify trends and provide reports, optimising campaigns. - Drive digital marketing best practice within Groupe SEB Nordic.
L'OréalE-Commerce Manager - The Body Shop
Jan. 2012 - Dec. 2014Copenhagen Area, DenmarkManage all online marketing budgets and projects. Drive online customer transactions. Develop, deliver and manage all online events and promotions: planning and applying promotions technically and managing communications via websites, e-mail, affiliates and others. Direction of SEM vendor to maximize and optimize traffic. Manage and deliver an effective promotional affiliate plan. Planning Social Media Campaigns for the web shop, CRM online implementation, mobile app implementation, KPI analysis to maximize results in Google Analytics and Adobe Omniture. Creating sales forecasts for warehouse and customer service. Create graphic design in photoshop for newsletters and the web site.
IC CompanysE-Commerce Coordinator
Jan. 2012 - Dec. 2013
PensionDanmarkCustomer Coordinator
Jan. 2009 - Dec. 2012
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