Katie Jo Winter - Product Designer, -

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Work Background

EdgefolioProduct Designer

May. 2023

Exo Digital | UX Design + InnovationSenior UX/ UI Designer

Aug. 2022 - May. 2023Melbourne, Victoria, AustraliaWorking as a UX & UI Designer at Exo Digital on a contract basis for 10 months was an enriching experience. I worked during this time on the Occupational English Test (OET) project. OET, renowned for assessing English language proficiency in healthcare contexts, presented a significant educational challenge due to its specialised user base and critical impact on career advancement for healthcare professionals globally. My involvement spanned every stage of the product design process, from initial ideation to final implementation. Collaborating closely with a core team of three designers and augmented by developers, we undertook the ambitious task of redesigning three pivotal user journeys: booking, purchasing, and learning. Each journey was meticulously crafted to enhance user experience, incorporating intuitive navigation, accessibility features, and seamless interactions tailored to the unique needs of OET's audience. Furthermore, I worked on the brand refresh initiative, ensuring visual consistency and a modern aesthetic across all touch points. This involved conducting extensive user research, creating wireframes and prototypes, and conducting usability tests to validate design decisions. Iteratively refining based on user feedback and stakeholder input was crucial to delivering a user-centric solution that not only met but exceeded client expectations. The educational nature of the OET project added a layer of significance to my role. By improving usability and accessibility, we directly contributed to enhancing the learning experience for healthcare professionals pursuing language certification. This project underscored the profound impact of thoughtful UX design in educational contexts, emphasising the importance of user empathy and iterative improvement in creating meaningful digital experiences.

PartnerizeSenior Product Designer

Nov. 2017 - Jul. 2022Newcastle upon Tyne, England, United KingdomAs a Product Designer at Partnerize, I played a pivotal role across multiple areas including Analytics, Payments, Fraud, and Marketplace functionalities. Over five years, I collaborated closely with product managers, engineers, and data scientists to develop user-centred products. In Analytics, I focused on designing intuitive interfaces for partners to optimise performance metrics. This involved conducting user research, analysing data patterns, and prototyping solutions for effective data visualisation. For Payments, I designed secure transaction processes that ensured trust and convenience for brands and partners, while adhering to regulatory standards. In addressing Fraud, I developed robust security measures and detection systems, working closely with data scientists to preemptively mitigate risks. In the Marketplace, I enhanced platform usability and scalability, facilitating seamless interactions between brands and partners through transparent interfaces. Throughout, I followed a rigorous design process of research, wire framing, prototyping, and usability testing, refining solutions based on feedback and data analysis. My work at Partnerize emphasised collaborative innovation, driving business growth and enhancing user engagement across the platform.

Double Concentrate LtdUX/UI & Brand Designer

Jun. 2016 - Nov. 2017Newcastle upon Tyne, United KingdomAs a Junior Brand and UI Designer, I worked for a crypto company where I was responsible for designing user interfaces for web and mobile applications, as well as creating visual designs for marketing materials. My focus was on delivering visually compelling designs that were both functional and easy to use. In addition to UI design, I also assisted with some UX work, conducting user research and usability testing to inform design decisions.

Allay Claims LtdGraphic Designer

Nov. 2015 - Jun. 2016Newcastle upon Tyne, England, United KingdomI was responsible for designing and producing marketing materials that aligned with the company's brand and messaging across its three different branches. This involved collaborating with stakeholders from each branch to understand their unique needs and creating visual designs for a variety of channels, such as print and digital advertising, email campaigns, and social media. In addition, I managed the production of design materials, ensuring that they were of high quality and delivered on time.

We Love This Ltd.Assistant Set Designer

Jun. 2015 - Nov. 2015Leeds, United KingdomAs an assistant set designer, I supported the lead set designer in the creation and execution of the set design for various pop ups. My responsibilities included conducting research, drafting sketches, sourcing materials, and assisting in the construction and installation of the set. I also communicated with other members of the production team to ensure that the set design aligned with the overall vision of the Pop up.

Third AspectJunior Creative Designer

Apr. 2015 - Sep. 2015Newcastle upon Tyne, England, United KingdomAs a Creative Designer for Third Aspect, I was responsible for creating visually engaging designs for marketing materials such as posters, flyers, and digital assets, as well as graphics for video content. My focus was on delivering designs that captured the essence of the production and appealed to the target audience. I worked closely with the production team to understand the visual style of each project and to create designs that were consistent with the overall brand identity.

Creative ArthurJunior Graphic Designer

Jan. 2015 - Jun. 2015Leeds, United KingdomI used graphic design software to create high-quality designs, and collaborated with other team members to ensure consistency across all materials. Additionally, I assisted in the production of marketing materials and managed design files. Through this role, I gained valuable experience and developed my design skills.