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Work Background
FreelanceMarketing Consultant
Jul. 2023Philippines- Responsible for defining business and marketing strategies, identifying the most appropriate message, and help executing these strategies.
- Evaluating current marketing efforts and making suggestions for improvements.
- Identifying effective marketing campaigns and help devise, plan that will reach targeted audiences effectively and efficiently and offer guidance on how best to communicate to potential and existing customers for both online and offline.
- Advising on positioning, branding, communications, and other issues solutions
- Building stronger brand and engagement
Knauf PhilippinesBrand and Digital Marketing Manager
Nov. 2021 - Jun. 2023National Capital Region, PhilippinesResponsible for elevating the brand through creating compelling brand story, positioning and identity. Key Contributions:
- Spearhead in the creation of brand story to reposition the brand
- Leads in redesigning the company's visual brand identity
- Establish brand resonance to compliment the positioning strategy
- Leads in revamping Knauf's digital platforms and improve performance
USG Boral Building ProductsMarketing Communications Assistant Manager
Feb. 2017 - Nov. 2021108 E. Rodriguez Jr. Avenue, Bagumbayan, Quezon City, 1110 PhilippinesKey Contributions/Achievements: • Drive the brand that leads to have the highest Brand Perception rating in the entire USG Boral circle (ASEAN and M&E). Results from the brand study conducted in 2019.
• Lead the company’s website optimization that resulted to be one of the most performing USG Boral website in 2020-2021 before its acquisition.
• Gold winner for the I-Dea Genius competition during the 2018 Marketing Summit in Thailand
• Best practice for a trade fair (Philconstruct 2017)
• Nominated for Collaboration Values Awards (2019)
• Integrity Values Awardee (2020)
• Establish and pioneered the company’s brand footprint
• Expanded brand presence and exposure across the country thru events, advertisements, sponsorship and merchandising
• Develop marketing communication plans and processes
• Established company’s digital marketing campaigns, content planning and processes.
ICCP GroupAssistant Manager for Corporate Communications
Aug. 2016 - Jan. 2017MakatiKey Contributions/Achievements:
• Improve Product Knowledge Seminar presentations for both buyers and seller’s across all projects of Pueblo de Oro in the country
• Improve communication materials by generating templates to promote brand consistency
• Contributes to conceptualization, organization, and implementation creating unique lifestyle photos for marketing communication materials
• Created the first Pueblo de Oro’s company profile
HiltiBrand and Communications Specialist
Aug. 2013 - Aug. 2016Manila, PhilippinesKey Contributions/Achievements:
• Best practice for visual merchandising in two Hilti Center showrooms
• Contributes to the design and launching of the new Hilti Center in Quezon City
• Contributes to planning, organizing and launching of the “2 Years, No Cost” service warranty campaign
• Innovated communication and merchandising materials towards customer-centricity
• Created designs and murals for the company’s new main office
• Increased brand awareness through actively participating in the construction trade shows and other professional organizations’ activities
Landmark Exhibitions Managementt and Trading Services Inc. - Duty Free PhilippinesGraphic Artist and Marketing Assistant
Aug. 2007 - Jul. 2013Duty Free PhilippinesKey Contributions/Achievements:
• Enhance customer experience thru improving visual merchandising signages and floor plan revisions for the major renovations applied in Beauty and Fashion Walk-Duty Free Philippines stores at NAIA Terminal 1, NAIA Terminal 2 and Fiesta Mall
• Contributed to efficiency in reducing the company’s expenses for graphic designs and other artworks
• Highlight seasonal campaigns thru effective visual merchandising plan
• Help increase sales thru active participation in conceptualization, planning, implementation of monthly departmental promotions
Cybercity Teleservices Ltd.Call Center Agent
Mar. 2006 - Aug. 2006Clark Field, Pampangga- Attend customer inquiries regarding their internet connections and provide the best solution for their needs
- Offer the best deals for internet connection and process sales
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