Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
FOX WeatherSenior Director, Digital Content & Strategy
Mar. 2021 - Feb. 2024New York, New York, United StatesLed content development team in producing thousands of polished SEO-forward website articles and hundreds of streaming videos pushed through website, digital, social, affiliate, and streaming channels. Analyzed costs against ROI to prioritize placement and proliferation of content. Created 14-person writing team from scratch and provided training, mentoring, and coaching on best practices in research, stakeholder interviews, writing, storytelling, and editing. Developed web content, FAQ, categories, taxonomy, and content architecture for corporate website attracting and supporting tens of millions of visitors. Headed content strategy for FOX Weather, which became the #1 ranked mobile app in the Apple store. Set up partnerships with marketing agencies, PR firms, and contractors to complement in-house team.
Cox Media GroupDigital Content Manager / Content Development Lead
Oct. 2015 - Jan. 2021Orlando, Florida AreaCatapulted news network deep into digital and streaming content, online traffic to 9 figures within 3 years. Managed and mentored a team of 8 content specialists in creating videos, podcasts, social media content, newsletters, web content, livestreams, and articles (both handwritten and AI-generated). Overhauled website architecture and content, including rebuilding CMS, to increase SEO and allow for more rapid deployment of relevant, up-to-date content. Pioneered cutting-edge application of content into livestreams and Alexa virtual assistant, in addition to driving strategy, editorial, and campaigns across X, Instagram, YouTube, and Facebook social media profiles. Led inbound content marketing efforts averaging tens of thousands of views per month. Created UI content for multiple mobile apps garnering upwards of 250,000 downloads.
Cox Media GroupExecutive Producer/Editorial Manager
Oct. 2013 - Oct. 2015Orlando, FloridaLed a team of 20 creatives and writers in the development of content for a 4-hour live daily news program, tripling VOD, earning several industry awards, and achieving the highest viewer rating in over a decade. Coached writers and reports on relentlessly researching current events, geo markets, demographics, and social trends in order to build stories and communication pieces catered to a specific audience at a specific moment in time to maximize engagement. Crafted compelling teasers, trailers, and promotional videos that nearly doubled website visitors seeking to stream news content.
NBCUniversal Media, LLCExecutive Producer/Editorial Manager
Oct. 2011 - Sep. 2013Hartford, ConnecticutSupervised 25 content producers in developing 50+ news stories a week for award-winning morning and afternoon newscasts. Broke national stories such as Sandy Hook, which won a Peabody and an Emmy.
KTVT | CBS DFWProducer/Content Editor
Oct. 2007 - Oct. 2011Dallas/Fort Worth AreaDeveloped daily stories, features, and one-time specials. Orchestrated coverage of high-profile live events such as breast cancer walks and the construction of the Dallas Cowboys stadium.
Intch is a Professional Networking App for the Future of WorkSee more people like Katy on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
197418 people
26
Digital Marketing Consultant @ Uberwood Agency
18
Administrative Assistant @ Quest Psychological and Counseling Services
16
Pharma and healthcare analysis
16294 people
26
Educator / writer / marketer @ Collier county public schools
23
Entrepreneur @ Self-Employed
15
Public Relations Director @ Bolson PR Consulting