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Work Background
Retail Market'g ConsultancyManaging Director
Nov. 2019The Hague, South Holland, Netherlands
MagnitChief Marketing Officer
Oct. 2019 - Mar. 2022Krasnodar Territory, Russian Federation
Retail Market'g ConsultancySenior Consultant
Jan. 2019 - Jan. 2023Amsterdam - St Petersburg
LentaChief Marketing Officer
Oct. 2017 - Mar. 2019St PetersburgChief Marketing Officer - Lenta
EduManaging Director
Jan. 2013 - Sep. 2017
METRO Cash & Carry KazakhstanCustomer Management and Marketing Director
Dec. 2008 - Aug. 2012As Member of the Board of Directors, I am responsible for the country opening for MCC Kazakhstan. Focus on customer marketing, market researches, target group management, price & assortment policy, marketing communication campaigns, branding, promotions. In addition feasibility studies for expansion. Leading the change process in the organization in order to strengthen the focus on customer needs and demands
METRO Cash & Carry UkraineMarketing Director
Jun. 2005 - Nov. 2008Developing all marketing disciplines in the organization, opening more than 20 stores throughout Ukraine in about 4 years. Reaching price and market leadership. - Guest speaker "Marketing Directors Forum" Kiev, march 2008 - Guest speaker at "5th International BTL- awards Golden Propeller" Kiev may 2008 - Guest speaker at "FORBI/ Chamber of Commerce Georgia" seminar about Private Labels, Tblisi - Georgia november 2008 - Elected in 2008 by business magazine "Компаньон" as nr 6 best marketeer in Ukraine - Lecturer on NIMA – marketing education institute (2007 – 2008)
METRO/MAKRO Cash and CarryMarketing Director
Mar. 2000 - May. 2005Responsible for all Marketing, Communications, Public Relations and service disciplines. Introduction of contact center (Issue management) - Winner in 2003 of the Dutch Email Publishing Award - Chairman of Wholesale Industry Platform - Winner in 2005 of the international "Golden Sabre Award" (Paris) (European Public Relations award)
CANAL+Marketing Manager
Dec. 1995 - Feb. 2000Pay TV industry, database driven customer marketing, development of Customer Life Cycle management, marketing communication campaigns, on air marketing, sponsor projects, events, publishing of the CANAL+ guide
Pioneer ElectronicsMarketing Manager
Jan. 1992 - Nov. 1995- B-to-B marketing for industrial products, and B-to-C marketing for Home Electronics and Car audio - Successful introduction of Karaoke in the Netherlands, which became a trend in 1994
Rothmans InternationalAdvertising Services Manager
Oct. 1988 - Dec. 1991Responsible for international on pack -and shelf promotions for many major brands like Dunhill, Cartier, Rothmans and Peter Stuyvesant. Coordination of branding campaigns instore and outdoor advertising
L'OréalProduct Manager
Aug. 1985 - Sep. 1988- Coordination of consumer and retailactivities for brands like Elnett and Studio Line - Media campaigns for various brands
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