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Work Background
At The World's Edge (AWE) FestivalPublicist
Aug. 2023 - Oct. 2023Publicist for fortnight-long chamber music festival in and around the Southern Lakes and Central Otago Responsible for initiating and implementing media strategy, including press releases, editorial, advertising opportunities and media interviews and coverage.
WastebustersMarketing & Communications Coordinator
May. 2023Wanaka, Otago, New ZealandWorking on the behaviour change team of leading zero waste social enterprise.
Wānaka Festival of ColourPublicist and Media Consultant
Oct. 2022 - Apr. 2023Wanaka, Otago, New ZealandDeveloping and implementing communications strategy and timeline supporting the delivery of a successful festival. Creation and upkeep of media and PR databases, working with AirTable project management software Responsible for the writing and distribution of press releases and stories relating to The Wānaka Festival of Colour Identifying compatible advertising opportunities and responsible for full advertising process from confirmation to concept design, content and deadline placement. Creatively establishing media exposure – online and in print – given significant budget constraints, limiting the ability to commit extensively to traditional advertising avenues. Initiating and building relationships with local and national media to drive festival coverage and subsequent press coverage monitoring. Artist and media liaison for all interviews and media opportunities, identifying matches between performers and publications and actively creating these partnerships. Responsible for content creation, formatting and distribution of weekly EDM newsletters via Mailchimp. Metrics analysis of advertising and media performance in driving sales via Patronbase, Mailchimp and Google Analytics
The Write PathFreelance Writer
Jul. 2022WanakaMy business tagline is "Effective communication: the human way", words I live by. While we hear that AI is taking over every aspect of business, I'm in no doubt that the human touch and personal relations remain vital to developing authentic and enduring customer engagement. Whether it's EDMs, web content, social media strategies and posts, or creating and executing a communications plan, I communicate a brand's voice efficiently and clearly (helping find that voice along the way if needs be) and thrive on seeing the results. Having worked for a small business for many years, I know only too well how easy it is to put the review of collateral on the back burner as the weight of day-to-day operations takes precedence. I work with my clients to take on the update of content, whether website, newsletter or email focussed, ensuring that they can continue to do what they do best, knowing that this side of their business is taken care of. Key to my work is ensuring a clear and consistent brand voice for my clients and, when needed, I have created and maintained brand guidelines to ensure consistency across all forms of communication. I am as happy working to a fixed job contract as I am with ongoing work with a business as their behind-the-scenes writer and love the variety and create diversity that comes with a portfolio of businesses across industries. From offering a full PR service for a chamber music festival to writing web stories for an RTO, from proofing and editing a bid for a large EU tender to composing high-end real estate listings, I work quickly and efficiently, applying my creativity to my clients' briefs and thrive on the diversity of my client base. I love a challenge and working across a variety of industries keeps me constantly on my toes as I adapt to very different styles of communication.
Rippon Vineyard and WineryDirector
Jul. 2018Wanaka, Otago, New Zealand• Working alongside four fellow Directors on Rippon’s board, providing governance to management structures within Rippon
• Responsible for the process, creation and implementation of Rippon’s strategic and management plans.
Rippon VineyardKey Accounts, Export and Communications Manager
Mar. 2006 - Aug. 2021New Zealand
Domaine A&P De VillaineStagiaire
Aug. 2005 - Oct. 2005Bouzeron, Côte Chalonnaise, Burgundy
Mount Edward WinesVineyard, Winery and Administration
Sep. 2003 - Dec. 2005Gibbston Valley, New ZealandWorking in all areas from office to vineyard to winery of small, Pinot Noir focussed winery in Central Otago
Mistral WinesWine Administrator
Jun. 2002 - Dec. 2002London, Canada Area
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