I started writing a (short-lived, admittedly) daily newspaper when I was seven, a content creator before that was even a thing. While the stint in journalism was fleeting, the love of writing and story telling has endured. After working for 15 years in the wine world in a communications heavy role, I decided to move into freelance writing in 2022 and help my clients with their story-telling, their brand identities and their customer engagement with effective and clear communications.
While we hear that AI is taking over every aspect of business, I'm in no doubt that the human touch and personal relations remain vital to developing authentic and enduring customer engagement. Whether it's EDMs, web content, social media strategies and posts or creating and executing a communications plan, I communicate a brand's voice efficiently and clearly (helping find that voice along the way if needs be) and thrive on seeing the results.
I tend to work with organisations where there are stories to be told and with engaging people behind and within them. This might be for a classical musical festival for whom PR is needed, a local business wanting to do-up their web content or a RTO, wanting engaging web stories to drive audience engagement . I write communications and marketing plans for businesses that simply don't have the time to do this themselves - we've all been there. Sometimes it doesn't take much to get them on the right track, at other times, it's been a longer process but we got there in the end and they're going from strength to strength. I spend time with small businesses tightening up their web content, maximising their customer engagement and ensuring their message is clear, concise and SEO friendly. I had to do it solo for a decade and a half, so it's lovely to make things easier for others in the same situation.
If there’s a story to tell, I’ll tell it; if it’s not there yet, I’ll find it. My professional tagline is “Effective communication, the human way.” If this sounds like your way of working, let’sMore...