Estimote, Inc.Brand Designer
Jan. 2013 - Sep. 2017In 2012 I was invited by Jakub Krzych and Łukasz Kostka, respectively, CEO and CTO of Estimote, to create a concept for branding and designs for their new startup from scratch. They only had a pitch deck in Arial with the name CuckooCloud. The brief was to create strong branding for a completely new product on the market that would explain complex and pioneer technology in a simple and accessible way. I teamed up with Olga Dąbrowska, who is an Industrial Designer. Three teams of designers took part in the competition. We created 3 strong conceptions, and ours, the one with the very recognisable stones, won. While at Estimote, I developed the brand strategy, visual identity and storytelling. I was part of the team responsible for creating products (beacons, web and mobile apps). I also designed the packaging and print materials and produced and art-directed photo shoots, promo and tutorial videos. I designed icons, illustrations and animations. I mentored junior designers and was responsible for working with all teams on consistency and new ideas that kept Estimote Brand coherent. As a result of my work, I left detailed Brand Guidelines that were successfully used by many teams (Design, UX, Business, HR). The goal was achieved, and we successfully built a recognisable international brand for the pioneer product still used as an archetype for beacons. It was mentioned in many articles in tech and design-related magazines like Wired, Fastcodesign polish f5 and Futu Magazine. We also won a prestigious design award, MUST HAVE, in 2014 for Beacons. Estimote is one of the most recognisable Polish startups.