Shermain Jeremy

Marketing Consultant @Shermain Jeremy Marketing Consulting

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorCommunity ManagerBrand Marketing ManagerCommunications ManagerSMM Manager

With over 15 years of experience in government, wellness, travel/tourism, hospitality, and ecommerce fields, I am a seasoned marketing strategist dedicated to elevating brands and driving impactful marketing campaigns. My expertise spans across developing robust brand strategies, executing high-performing digital marketing campaigns, and enhancing social media presence. I offer flexibility in my approach, whether you need an experienced professional to seamlessly integrate with your existing marketing team or prefer to leverage a specialized team of experts I can provide. My goal is to build capacity, boost efficiency, and deliver the results you're looking for. Whether collaborating with your internal team or leading a project with my team, I am committed to ensuring your brand achieves its full potential.

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Work Background

Shermain Jeremy Marketing ConsultingChief Brand Strategist & Marketing Consultant | NEW YORK, NY/REMOTE

Jan. 2021United States* Spearheaded comprehensive sales and marketing strategies across multiple portfolios, enhancing brand visibility and accelerating revenue growth through social media marketing, influencer collaborations, SEO, and targeted digital advertising. * Pioneered email marketing initiatives for real estate segments, significantly boosting email subscriptions and property sales conversions. * Devised and executed cutting-edge digital marketing campaigns, utilizing Facebook Ads, Instagram promotions, and display advertisements to surge web traffic, inquiries, and secure bookings. * Implemented rigorous marketing analytics to refine communication strategies, achieving and surpassing ambitious revenue objectives.

Antigua and Barbuda Tourism AuthoritySpecial Projects and Events Manager | REMOTE

Oct. 2020• Integral member for creating a clear robust project, budget and timing-frame plan that is in line with the objectives of the organization • Highly sought for building community partnerships while managing and developing the scope of specific projects or events. • Play a key role in designing marketing campaigns through media channels while simultaneously creating events with market influencers to commence and secure event contracts, sales and marketing opportunities and advertise company products and services. • Work closely and collaboratively with the CEO, Directors and Senior Management to gather feedback and ensure the organization is in keeping with the strategy and objective of the project and event activities. • Propel the company’s social media presence and performance by formulating digital marketing strategies to measure click interactions, views, and other viable engagement metrics • Boost brand awareness across the New York market through integrated marketing tactics (social media, print production, digital marketing, and events), captivating marking efforts to new heights. • Contribute greatly to business growth objectives and product portfolio expansion, fostering new customers and retention, and championing project support, and advanced brand-building by developing and managing marketing programs.

Antigua and Barbuda Tourism AuthoritySenior Marketing Communications Manager

Sep. 2016 - Jun. 2023Antigua and Barbuda• Develops strategic marketing plans for B2C and B2B engagement and sales. • Identifies opportunities, researches new trends, and collaborates with teams to create tourism marketing campaigns, establishing brand equity. • Coordinated and managed organization's first global campaign leading to 10% increase in visitor arrivals YTD and 16% increase in June 2019. • Created digital marketing strategy for the global campaign across 4 global markets leading to increased sales in all markets. • Developed influencer and social media strategy which led to 37% increase in overall reach. • Increased overnight visitor arrivals for 2018 by 7% YTD. • Transformed annual Romance Month Promotion in June 2018, raising social media engagement by 125% and driving 20% new traffic to destination website. • Achieved Silver Magellan Award for “Best Destination Marketing Campaign” 2018 for #AntiguaBarbudaRomance promotion. • Created campaigns generating $400K in travel agent sales revenue between May - December 2016. • Spearheads sales and marketing team, which delivered 100K visitor arrivals from US market in 2016.

United Nations Play It Out Concert SecretariatPublic Relations and Marketing

Jun. 2019 - Jun. 2019Antigua and Barbuda• Collaborated with the United Nations Office of the President of the General Assembly's PR Team to develop and circulate event press leases and media advisories. • Created event 360 marketing plan, including PR, social media, advertising, online and offline activations, and strategic partnerships; Created and managed all social media platforms. • Coordinated press conferences for global broadcast. • Booked all talent for radio and TV interviews with international and local media. • Worked with creative team to develop advertising creative for social media, TV, radio, and Outdoor ads.

Antigua and Barbuda Tourism AuthorityPublic Relations & Marketing Communications Manager

Sep. 2012 - Sep. 2016New York, NY• Developed integrated marketing campaigns which contributed to a 17% revenue increase in 2016. • Increased U.S. visitor arrivals by over 20% in Q1/Q2 2016. • Increased brand awareness by 400% with digital marketing strategy over a 4 month period. • Developed strategic niche marketing plan that positioned the destination to win Most Romantic Destination Award in 2015, 2016 and 2017. • Developed digital campaigns that received over 100 MM impressions on social media. • Lead generation and conversion. • Developed marketing strategies to drive traffic to marketing website through search engines, banner placements, email marketing, retention plans and offline opportunities. • Led all initiatives for website excellence, user experience, SEO, CEM, brand messaging, Facebook and Google Advertising. • Analyzed user stats via Google Analytics and Hootsuite. • Developed and managed email marketing strategy through Mailchimp (consumer) and TA Connect (Trade) • Grew monthly unique visits from 1k to 5.2k per month within four month campaign period. • Developed dynamic Sales Presentation for team on product and marketing plan to increase and excite selling. • Monitored and leveraged customer insights, market data, competitive analysis, product analysis & industry trends. • Developed and managed online marketing budget, ROI, SEO and content strategy. • Worked with travel partners to identify emerging markets, Co-Operative marketing programs and Co-Op revenue • Conducted training, webinars and hosted trade shows B2B and B2C. • Partnered with creative agency and Vice President to develop and launch new sales collateral. • Evaluated and tracked the effectiveness of integrated marketing campaigns and provided report on insights, best practices and recommendations. • Executed public relations functions to include drafting press releases, media pitches and press trips with solid media contacts and media placement on WB11 and CBS Networks.

Antigua and Barbuda Tourism AuthorityActing Director of Tourism USA

Jan. 2016 - Jun. 2016Greater New York City Area• Supervised sales and marketing team of 7, consisting of leisure sales, luxury consortia, administrative support, 360 marketing campaign, sales systems analysis, and FAM trips. • Managed creative agency, public relations agency and cross-departmental sales and marketing activities. • Launched destination’s first integrated marketing campaign, leading to several accolades and awards in marketing and tourism industry. • Managed budget of $1M and developed sales and marketing plan for destination’s first 360 campaign. • Increased overnight arrivals during lower summer months (May – Oct) by 17% YOY. • Introduced new technology FAM trip process, developed travel agent incentive program • Transformed annual Romance Month Promotion in June 2018, raising social media engagement by 125% and driving 20% new traffic to destination website. • Achieved Silver Magellan Award for “Best Destination Marketing Campaign” 2018 for #AntiguaBarbudaRomance promotion. • Created campaigns generating $400K in travel agent sales revenue between May - December 2016. • Lead sales and marketing team, delivering 100K visitor arrivals from US market in 2016.

EGAMI GroupMarketing Coordinator

Jun. 2013 - Oct. 2014Greater New York City Area• Launched Competitive Internship Program, drawing top students from across country. • Increased brand awareness, developing strategic marketing campaigns. • Supported teams promoting clients, including Gain Detergent, Major League Baseball, and Target. • Drafted copy for online promotional and social media campaigns

Antigua and Barbuda Tourism AuthorityTourism Sales and Marketing Communications Officer

Jun. 2006 - Jun. 2013New York, NY• Planned and executed various marketing events and strategies to promote Antigua & Barbuda as a tourist destination which contributed to the 9% increase in visitor arrivals during 2012. • Attended trade shows, seminars and other tourism related events. • Delivered dynamic sales presentations to travel agents and professionals. • Assisted in developing annual marketing plan for presentation by U.S. Director to Tourism Minister and other Senior Executives. • Developed and circulated press releases to local media outlets, and crisis communication. • Conducted various interviews via television, radio and press conferences. • Managed annual Romance Month Destination Wedding Summer Promotion which attributed to Antigua and Barbuda being awarded as Brides Magazine’s 2011 top 3 Caribbean destination for weddings and honeymoons. • Contributed to the creation, content, delivery and organization of online newsletters. • Researched and delivered monthly reports on trends, marketing initiatives and strategies. • Presented recommendations for new practices and approaches.

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