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Work Background
YeraCountry Manager Brazil
Apr. 2022Yera (formerly "BitPerk") is a complete benefits gamification solution powered by Artificial Intelligence. Our clients obtain:
✓ 74% faster first response times;
✓ 33% faster problem resolution times;
✓ 50% fewer missed calls/chats;
✓ 12% higher CSAT;
✓ 23% lower turnover. I participated in and/or managed the following activities:
✓ Brand redesign
✓ Brand repositioning
✓ Mapping of 100 value points of the solution, repositioning it from an incremental tool to a strategic solution with high added value
✓ Sales funnels definition
✓ Marketing strategies and tactics
✓ Intellectual Property Management
✓ Process mapping
✓ Website overhaul
✓ Business pivots
✓ Partnerships network building
✓ B2B e B2G relationships
✓ Relationship with strategic partners in Europe and Latin America
✓ Establishment of headquarters, considering variables such as HDI, availability of skilled labor, proximity to customers and factories, as well as agreements and alignments with the municipality regarding the company's role for the common good
✓ Hunting for opportunities in funding programs
✓ Approval in the Nexus program, from the São José dos Campos Technological Park, opening up opportunities for global ventures
✓ Negotiation with investors
✓ Structuring of an on-premise version of the product https://yera.io
Trhends HRInnovation, Design and Marketing Director
Mar. 2020Rio de Janeiro, BrasilTrhends is a HR advisory focused on small and medium business, based in Brazil. We believe that it's possible to align competence, productivity, career, personal achievement and happiness. That's why TRHends is an HR consultancy that performs people management based on strengths, allocating the best talent to job opportunities. I am responsible for: ✓ Market research and benchmarking;
✓ Business modeling;
✓ Partnerships modeling;
✓ Benefits programs modeling;
✓ Negotiation and contracts with business partners;
✓ Joint ventures, mergers and acquisitions;
✓ Innovation Management;
✓ Product development;
✓ Strategic planning;
✓ Naming;
✓ Complete Visual Identity;
✓ Website development;
✓ Onboarding and training for employees;
✓ Development of Corporate Universities;
✓ Content production;
✓ Rich materials creation;
✓ Marketing campaigns;
✓ Business Process Management (BPM);
✓ Process optimization, with cost reduction, automation of repetitive tasks and bottlenecks elimination;
✓ Definition and management of SLAs.
✓ B2B sales. I transform relevant trends into unique processes, products and methods. I made a shift in the company's strategy to adapt it to the covid-19 crisis, generating more than 20 large B2B accounts, with more than 1600 hospital job openings to be worked by our HR consultants. From zero to BRL 13MM+ in revenue in 2.5 years.
WAAH! We Are All Human!Associate Consultant
Dec. 2017 - Oct. 2022Rio de Janeiro Area, BrazilAfter developing its new website, I was invited to integrate its consultant team, getting involved in Design Thinking applied to Business projects.
InováticaDesigner
Oct. 2012 - Oct. 2022Rio de Janeiro Area, BrazilInovática (former Holográfico) is a Design and Marketing boutique. We provide services of excellence to small, medium and large businesses all around the world. Among our clients, there are companies such as: Petrobrás, Tim, Airvantage, Praia Ipanema Hotel, Werner Coiffeur, Instituto Infnet and Pix Studios.
InsideOutConsultant
Jan. 2018 - Aug. 2018Rio de Janeiro Area, BrazilDigital products Launch Especialist.
TDJR — Tecnologia e Design JúniorVP
Jan. 2012 - Sep. 2014Rio de JaneiroI assumed my college's junior initiative as VP. During my mandate, I contributed to the company's rebranding and repositioning, the reorganization of its cost basis and hunting of clients and resources. Developed abilities: Project Management, People Management, Entrepreneurship, Administration, Accounting, Comercial Approach (Sales) and Graphic Design for large companies.
DAFG — Diretório Acadêmico Fred GelliPresident
Jul. 2011 - Jun. 2013Rio de Janeiro e Região, BrasilSou um dos fundadores e assumo a presidência do Diretório Acadêmico do Instituto Infnet. Durante meu mandato, estruturei sua Identidade Visual, posicionamento e estratégias, organizei eventos gratuitos e pagos tanto para alunos da própria instituição quanto de outras, firmei convênios e parcerias e gerenciei a criação de materiais promocionais, impressos e online, como sua fanpage e hotsites. Também conduzi trabalhos sociais voluntários, promovendo a aplicação de Design Gráfico de forma gratuita para impactar negócios em comunidades carentes. Habilidades desenvolvidas: Liderança, Empreendedorismo, Administração, Abordagem Comercial (convênios), Organização de Eventos, Voluntariado e Design Gráfico para empresas de pequeno porte.
Paço ImperialDesigner
Jan. 2012 - Nov. 2012Rio de Janeiro e Região, BrasilDurante o período em que trabalhei nesta instituição, tive a oportunidade de aprender como um estabelecimento cultural é gerido, como os artistas submetem seus projetos para exposições, como executivos de cargo de diretoria trabalham e se organizam e como pesquisar sobre Editais de projetos culturais. Contribuí com a produção de peças de sinalização de pequeno e grande porte, tanto gerais quanto as voltadas para eventos específicos, alimentação de bancos de dados de painéis interativos e fotografias institucionais. Habilidades desenvolvidas: Design Gráfico para artistas e projetos culturais de grande porte, Projetos Culturais, Fotografia.
Demberg.ComEstagiário
Mar. 2011 - Nov. 2011Rio de Janeiro e Região, BrasilDurante minha passagem por esta empresa, tive a oportunidade de aprender como funciona um empreendimento pequeno em expansão, com processos de mudanças de paradigmas, contratações e demissões, criações de novos cargos, reposicionamento de marca e captação de novos clientes. Aprendi como criar e gerenciar carteiras de produtos, redigir Propostas Comerciais, selecionar públicos-alvo e prospectar clientes. Contribuí para o aprimoramento do padrão técnico dos serviços de Design Gráfico prestados por esta empresa, promovendo, semanalmente, um dia de apresentação didática sobre diversos temas relevantes para nossas atividades. Habilidades desenvolvidas: Liderança, Design Gráfico para empresas de pequeno porte, Voluntariado cultural, Web Design.
Price Waterhouse CoopersInternational Assignments Associate
Dec. 2008 - Aug. 2010Rio de Janeiro e Região, BrasilI had the opportunity to work for more than one year on one of the world's largest companies, which expanded my horizons concerning Project Management, Compliance, Career Management, Training and Process Management. I participated in several projects of Tributary Consultancy and Advising for clients worldwide. Developed abilities: Project Management, Contracts, Accounting, International Legislation.
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