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Work Background
Alphanumeric SystemsMarketing Coordinator
Mar. 2022 - Sep. 2023Raleigh, North Carolina, United StatesSet company-first records for SEO/SEM-driven content and lead generation.
Deputy to Data Privacy Officer for company-wide policies, procedures, and programs.
Analyzed data privacy compliance, enhancing 80% of company policies.
Crafted a comprehensive marketing calendar, pioneering company-first digital assets.
Managed intricate aspects of a DAM system, ensuring robust data handling.
Bell and HowellDigital Content Manager
Nov. 2020 - Mar. 2022Durham, North Carolina, United StatesSpearheaded ABM adoption program, enhancing each business unit's performance.
Managed and innovated WordPress site for optimal user experience.
Led digital content strategy, increasing user engagement by 30%.
Developed a multi-channel content distribution strategy to expand reach.
Enhanced website accessibility, complying with WCAG 2.1 standards.
AICPAAssociate Manager - Content Planning and Insights
Jul. 2019 - Jun. 2020Raleigh-Durham, North Carolina AreaManaged project for content calendar creation, onboarding, and training.
Oversaw the use of content calendars across 20 teams.
Implemented SEO strategies and new workflows.
Ensured compliance for 2.5K digital assets.
Led 20 teams to adopt new content strategies, increasing compliance by 15%.
CiscoContent Marketing Manager (contractor via Harte Hanks)
Oct. 2018 - Apr. 2019RTP, North CarolinaCoordinated then-new partner-centric digital content team.
Launched audience engagement tracking platform in 8 global languages.
Pioneered the integration of SOPs, enhancing operational efficiency.
Oversaw the creation of a digital content team, focusing on partner-centric strategies.
Analyzed and optimized content delivery processes, increasing system efficiency.
Bell Partners IncTraining and LMS Specialist
Apr. 2018 - Jul. 2018Greensboro/Winston-Salem, North Carolina AreaManaged LMS digital content and training programs
Spearheaded the roll out of new compliance training program
Report compliance data to senior executives
Collaborated on annual conference planning
Created department-specific training initiatives
ReliasMarketing Coordinator – FreeCME
Oct. 2017 - Mar. 2018Cary, North CarolinaIncreased a brand team by 300% through strategic training and branding initiatives.
Analyzed and executed 26 monthly digital publications, enhancing market reach.
Managed comprehensive email marketing campaigns with precision and innovative content.
Pioneered the development of over 200 eLearning courses, boosting digital education.
Spearheaded social media campaigns that significantly elevated online presence.
ReliasEditor
Apr. 2015 - Oct. 2017Raleigh-Durham, North Carolina AreaManaged LMS and CMS digital content and programs for AHC Media and freeCME®
First-Place "New or Relaunched Website" 2016, Specialized Information Publishers Association (SIPA)
First-Place "Best Health Care/Regulatory/Education Newsletter or Ezine [non-daily] "2016, SIPA
Edited three monthly publications focused on improving acute hospital care
Published content for 26 acute care newsletters through AHC Media LMS and CMS
ReliasAssociate Marketing Manager
Jan. 2015 - Apr. 2015Designed, and built corporate social media presence: Twitter, Facebook, and LinkedIn Authored branding guides and directed implementation for AHC Media and freeCME®
Designed and produced marketing collateral for corporate events
Developed training guides for local and remote teams on new award-winning website CMS
PYMNTS.comDigital Content Manager
Mar. 2014 - Aug. 2014Greater Boston AreaImplemented organizational processes to manage digital content
Optimized client campaigns with SEO/SEM
Ensured all content was accurately distributed onto the site’s B2B/B2C platfor
Atlanta Jewish TimesWeb Editor
Oct. 2013 - Apr. 2014Greater Atlanta AreaAtlanta Jewish Times creates a sense of community through the timely dissemination of local news and important national Jewish and Israeli interests. Managed content and social media
Prepared content for digital and print publication
Maritz ResearchEditor
May. 2011 - Aug. 2011Overland Park, Kansas• Directed and trained counselors
• Ensured campers and staff enjoyed a safe and positive learning environment
JFS of Greater Kansas City (Jewish Family Services)Summer Intern
May. 2010 - Aug. 2010Leawood, Kansas• Curated new forms and reports for new vocational service platforms
• Coordinated interactions between two social service organizations
• Transcribed social services requests from a community helpline
• Improved accuracy of donor and association contact databases
• Designed program forms to support new agency services
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