CloudLockDirector of Product Marketing
Nov. 2012 - Jun. 2014Waltham, MAEarly hire at a successfully acquired CASB provider (now Cisco). Helped define sales engineering and strategic product marketing practices. Led business development and revenue retention approach through direct and channel activities, driving go-to-market activities. Responsible for key messaging and sales enablement. Key results included: • Redesign of outbound marketing and public facing marketing materials; lead and revenue generation increased by over 106% per-annum across the company
• Establishment and ownership of analyst and public relations programs, securing key speaking and expert analysis across the executive team
• Developed and delivered competitive intelligence and market analysis programs, key stakeholder in alignment of product to market
• Frequently cited (NPR Marketplace, Dark Reading, Wired, CISO magazine, etc.) as industry expert, frequently invited to speak and present on security topics for cloud, compliance, and cybersecurity