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Work Background
Director of Sales, México, Central America, Caribbean, Ecuador, Colombia and Peru
Morgan Advanced MaterialsDirector of Sales, México, Central America, Caribbean, Ecuador, Colombia and Peru
Dec. 2015Mexico City Area, MexicoMorgan Thermal Ceramics is an English headquartered multi-nation company that manufactures and markets high-temperature refractory products. As a Sales Director, I carry out a Business Development and Sales and marketing role looking after their Primary Aluminum, Iron & Steel production, Cement, Power Generation, Automotive, Oil&Gas, Ceramics, and Mining market segments in Mexico. Direct, lead, train, and mentor cross-functional teams of marketing and sales professionals. Evaluate metrics and set benchmarks, goals, and schedules for sales and marketing across regional channels. Analyze data, create recommendations, write reports, and present findings to executive and C-suite leadership. Liaise and collaborate with other directors and department heads content to facilitate market research as well as develop and implement strategies for increasing reach. Establish, cultivate, and support professional relationships with customers, external stakeholders, and potential partners. Selected Contributions: • Helm and direct a $15,000,000 USD domestic and export business, with main focus in provision of Refractory, Insulation, castables and Passive Fire Protection solutions. • Facilitate and cultivate the company’s top 15 accounts in the Oil & Gas, Power Generation, Automotive, Mining, and Iron & Steel sectors, including personally attending to the Colombian Ecopetrol account. • Successfully manage Mexico, Central America, Caribbean, Colombia, Ecuador and Peru $15,000,000 USD budget, generating over 40% of total sales. • Serve as legal representative of the company. • Designed, implemented, and actively oversee the entire Sales Team Training Program for Mexico and Latin America. • Increased year-over-year (YOY) sales by up to 20% on average through Sales Division restructuring, revamping the compensation plan, pivoting sales to focus on technical sales rather than prices, and identifying new markets.
Director Sales & Service - Safety Division
DrägerDirector Sales & Service - Safety Division
Aug. 2013 - Dec. 2015Dräger is an international leader in the fields of safety technology. Emergency response services, law regulatory enforcement and the industry trust in Dräger’s integrated hazard management, in particular for personal protection and plant safety. Defined and drove strategies and programs to support sales and marketing objectives. Monitored market, channel, and customer trends to forecast potential risks and identify opportunities. Developed and orchestrated communication and relationship strategies, assisting with customer and partner acquisition and retention. Ensured successful development and implementation of quarterly and annual marketing and sales plans. Developed, established, and enforced objectives, processes, procedures, and policies for the region, assigning specific rollouts and responsibilities to lower level directors. Selected Contributions: • Controlled, led, and coordinated sales and marketing operations while managing multiple accounts in all major sectors, including: Army, Automotive, Oil & Gas, Mining, Construction, Energy, Food & Beverage, Chemical, and Distribution. • Successfully consolidated business in the Oil & Gas industry, improving product specifications and securing framework contracts. • Expertly collaborated and interfaced with regional and global management teams to oversee and foster Human Resources, Supply Chain, Finance, Technical Support, Import/Export, and other business functions.
Commercial Director Latin America
NorgrenCommercial Director Latin America
Oct. 2010 - Jul. 2013MexicoNorgren is a world leader in motion and fluid control technologies. We have a deep understanding of specific industry sectors: Energy (Utilities, Mining,Oil&Gas), Automotive, Rail, Life Sciences, Food & Beverage, Distributors and Direct Sales. Led channel marketing teams, directing marketing activities and providing strategy training and professional guidance. Oversaw and organized research on product target markets, customer demographics, and activities of competitors. Directed and coordinated project design, including engineering, procurement, installation, and maintenance. Supervised teams of sales and marketing personnel, and hired, trained, directed, and evaluated team managers. Administered, managed, and executed business planning, budget development, and expenditures toward achievement of objectives. Selected Contributions: • Achieved a 50% sales increase in the Oil & Gas sector and a 40% sales increase in Automotive by identifying lucrative distributors and implementing a channel program. • Spearheaded sales operations with P&L accountability for the entire region, coordinating 47 direct reports throughout multiple functions, including External and Internal Sales, Engineering, Purchasing, Customer Service, Warehouse, and Finance. • Championed three different sales channels, Internal Sales, Direct Sales, and Distribution, concentrating efforts within Industrial Automation, Automotive, and Energy sectors.
Safety Sales and Service Director
Kidde a UTC Security, Climate and controls systems company Safety Sales and Service Director
Jan. 2007 - Dec. 2009MéxicoAs the world's largest manufacturer of fire safety, climate and access control products, Kidde's mission is to provide solutions that protect people and property. Led channel marketing teams, directing marketing activities and providing strategy training and professional guidance. Oversaw and organized research on product target markets, customer demographics, and activities of competitors. Directed and coordinated project design, including engineering, procurement, installation, and maintenance. Supervised teams of sales and marketing personnel, and hired, trained, directed, and evaluated team managers. Administered, managed, and executed business planning, budget development, and expenditures toward achievement of objectives. Selected Contributions: • Achieved a 50% sales increase in the Oil & Gas sector and a 40% sales increase in Automotive by identifying lucrative distributors and implementing a channel program. • Spearheaded sales operations with P&L accountability for the entire region, coordinating 47 direct reports throughout multiple functions, including External and Internal Sales, Engineering, Purchasing, Customer Service, Warehouse, and Finance. • Championed three different sales channels, Internal Sales, Direct Sales, and Distribution, concentrating efforts within Industrial Automation, Automotive, and Energy sectors.
Director of Sales Latin America
RS TechnologiesDirector of Sales Latin America
Jan. 2000 - Dec. 2006MexicoReporting directly to the CTO in Canada, responsible for strategy and sales projections from Mexico, Central America, Caribbean and South America , implementing strategic plans to build sales and profit program, open new channel for our products, attending all sales network (distributors, direct sales to government like CFE, Empresas Electricas de Medellin, etc.responsible for energy and oil sector ( CFE, Pemex Refinación, Pemex PEP, Pemex SIDOE, ETC.) responsible in government secretaries. Developed a close working relationship with a number of construction and engineering companies specializing in construction of pipelines, industrial plants, electromechanical works, heavy civil works, horizontal directional drilling, and fiber optics networks Open and develop the RS market in all Latin America  Developing commercial relationships with all the electricity companies in Latin America  Open the CFE account in Mexico,  Improved sales policies and practices  Make technical and commercial presentations to the high level key players, demonstrating that our systems are the best option in the market.  Responsible for the Profit & Loss responsibility for the business  Make technical and commercial presentations to the high level key players, demonstrating that RS systems are the best option in the market. .
Sales Manager Mexico and Central America
Exide Electronics (Now Eaton)Sales Manager Mexico and Central America
Jan. 1990 - Dec. 1999MexicoReported directly to the Latin American Sales office in Miami, Fl. Responsible for all Exide Deltec, IPM and Lortec distributors in México and IBM (GBM) distributors in Central America. Increased national sales from $6,000,000 to $12,000,000 us within 12 months. Achieved 30% of gross sales in first year and Presidents Club. Directly supervised inside and outside sales representatives. Analyzed market information and developed program objectives with clients. Train new sales representatives, retail channel, manage territory budget, and order marketing materials, forms, brochures, manuals and samples for territory. Planned and executed sales incentive programs. Provide continual follow-up to potential clients in order to ensure future sale. Responsible for all Corporate Market, OEM’s( Acer, Compaq, IBM, Digital, Unisys, Ericsson, Dell, HP.) Handled all Technical support, create the service centers in the country, attending retailers, seminars, training and promotions. Also handled the financial district, Corporate accounts, Wholesalers, Distributors, VAR’S and PEMEX  Increase sales 100% in one year  Developed major OEM accounts such as IBM, Unisys  Negotiated contracts worth $10 million with national accounts such as Bancomer  Open Central America market in 1 year, with $3,000,000USD sales the first year

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