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Work Background
Quantum Design - Latin AmericaManaging Director
Mar. 2013CampinasResponsible to manage the business in all LatAm's countries. Responsibilities include mainly sales, digital and offline marketing, social media programs, administration, importation/exportation, hiring and training people, conducting performance reviews, building alliances with partners in the region, leading, motivating, and improving locations' profitability. Managing costs, as well as building and modeling relations between the business, the scientific community, and the industries that have R&D centers.
Quantum Design - Latin AmericaManagement Director
Mar. 2013CampinasResponsible to manage the business in all LatAm's countries. Responsibilities include mainly sales, digital and offline marketing, social media programs, administration, importation/exportation, hiring and training people, conducting performance reviews, building alliances with partners in the region, leading, motivating, and improving locations' profitability. Managing costs, as well as building and modeling relations between the business, the scientific community, and the industries that have R&D centers.
Media Town - Platforms and AppsAdvisor
Jan. 2013 - Dec. 2018São Paulo Area, BrazilPlans to accelerate the business, general and focus business advice, guidance through the market bringing insights from competitors and cases/experiences from other countries, general business expertise, leverage relationships (business contacts, other advisors, consultants, partners and employees, funders), deep talking about risks, pivot, full frank discussions to establish the real expectations.
Edukee.comAdvisor
Jan. 2012 - Oct. 2015São Paulo Area, BrazilOversee how the product is advertised, working on local, regional and national levels. High creativity and vision to build a product that can match with the market needs, creating a strategy based on their expectations and the overall target market and construction of a plan to pivot. Planning to capture the market and the investments/funding for the medium/long term.
Tech Valley LatamStartup Mentoring and Consultant
Jan. 2012 - Dec. 2012Campinas Area, Brazil.Analyze, evaluate and planning on both existing and potential marketing activities plus strategies for digital startups. .Oversee product marketing including products launch management and its roadmaps, sales training, presentations, sales tools, competitive analysis and general sales support. .Domain expertise, sales and marketing savvy, strategic thinking, "emotional" support, connections to funding sources for technical and financial issues and problem solving.
Tech Valley LatamStartup Mentoring and Marketing Sr. Advisor
Aug. 2010 - Dec. 2011São Paulo Area, Brazil.Establish an effective digital marketing strategy. .Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. .Develop and benchmark criteria to measure the efficiency and effectiveness of marketing programs. .Identify, interpret, and capitalize on marketing trends. .Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and internet applications and content either directly or on an outsourced basis. .Act as spokesperson for the company with press and analysts and at industry events also.
Media TownCo-Founder, Partner Management, CMO
Jan. 2010 - Dec. 2012Sao Paulo, Brazil.Develop and present relevant business proposals .Keep track of market intelligence in the industry with respect to market trends, competitive activity, customers .Maintain relations with senior executives at key customers .Consistently track development of strategies and plans and determine if we are on track .Assist with the preparation of sales and monthly progress reports .Define proper account coverage according to sales/business objectives and strategy .Digital B2B marketing services development; pricing .Brand development and strategy. Strategic consulting, including business plan & sales development creating new projects and/or selling products/services .Generated new development deals for a software development company .Train, educate and co-sell with partner field sales personnel. .Create, develop, maintain and execute business plans and strategies with local field sales teams
NexPeople Ensino e AprendizagemCo-Founder, Strategic Marketing, Advisor
Jan. 2009 - Sep. 2010São Paulo Area, Brazil.Responsible for business development, negociation with big players and investors showing companie's communication and strategies for high schools .Development of elearning services focusing large schools and education companies .Responsible for planning leading and support the implementation of this startup .Map and deeply comprehend market players , their current offers, differentiators and weaknesses
Unicamp - Universidade Estadual de CampinasDistance Learning, Consultant
Aug. 2008 - Dec. 2009Campinas Area, Brazil.Responsible for design and develop project and leader-led and/or self-paced instructional programs and materials in an Information Technology (IT) environment .Provide time development estimates and projection functionality recommendations .Manage design for online content and determine the size and arrangement of illustrative material including selecting style and size of type, and arranging layout based upon available space .Analyses and recommends realistically deployable learning solutions in an Information Technology (IT) environment wich supports andragogical learning theories including mainly Web 2.0 services .Applies instructional systems design (ISD) theories and learning principles integrated with Unicamp's learning Team focus .Tracks and analyzes programs by examining course evaluations, proficiency testing, and other performance's tests to identify program effectiveness. Makes changes or enhancements as appropriate .Analyzes learning needs and partners with subject matter experts to provide input for course content mainly internal authors .Interfaces with departaments of the university to ensure that course materials are current and relevant to learning needs .Understands how training interventions fit within a business solution .Public presentations showing learning project in order to sell the concepts embeded
Sersel Business BureauPartner Management, CMO
Jan. 2008 - Dec. 2009São Paulo Area, Brazil.Strategic business focusing distance learning and e-learning experiences mainly (but not only) in governmental area .Learning and e-communication marketing planning for universities, private companies, government and NGOs .Responsible for providing executive leadership and management of the Company’s marketing: corporate marketing, partner/channel marketing, product marketing and product management .Also responsible for the appropriate marketing organization for the company’s maturity/size; a role model for the company culture .Oversee product marketing (launch, sales training, presentations, sales tools, competitive analysis and general sales support)
UpnomicsPartner
Sep. 2002Campinas, São PauloA digital company dedicated to bringing B2B customers closer to high technology products for application in different areas of knowledge.
ISATPartner Management, CMO
Sep. 2002 - Dec. 2007São Paulo Area, Brazil.Responsible for brand development and strategy, web media products and services development including pricing .Generated new development deals with/for partners and news projects and business models for potential customers .Executed successful sales and marketing planning, helping crucial cash to the company, as well as resseler channel developments .Clarified and simplified the usability of the players and media center in order to help and improve customers .Delivered superior quality services by using a test-driven approach for some customers .Repeatedly hit important Federal and non-federal Brazilian Government deadlines by extending open source capabilities for e-learning
Lucent TechnologiesWireless Market Manager for Mobile Internet (CALA Region)
Nov. 2000 - Oct. 2002.Responsible for development of relationships focusing application’s developers, content providers in order to promote wireless data for operators and their customers .Responsible to bring, introduce and customize new products for mobile operators and developers ecosystem (content and apps) including the launch of Mobile Internet Innovations Center with 3G technology .Wireless marketing activities in tradeshows involving launching of mobility products; public relations for external and internal community .Strategic planning focused on breaking into new markets through continuous analysis of competitors, launching of new service offer and definition of attractive segments .Quarters and annual sales projections assuring proper allocation of funds and ROI .Sales support focusing apps for mobile operators
COMSATMarketing Manager, Products - IT Manager
Jan. 1997 - Nov. 2000.Creation of pioneering Brazilian Marketing group in direct sales to capture Brazilian Internet backbone (10% market-share). Responsible for forecast, cotes, provides technical and sales remote support for customers and establishes a large database (with an extensive potential buyers) .Vertical management of new product’s development and Marketing for 7 shared services: vSAT, Frame Relay, VPdN, VPN over IP, VoIP and Internet .Responsible for product generation and standards, market naming, packaging, positioning, advertising, researching, plan development, capital planning (business plan), commercial policies for discounts and compensations sells, proposals and contracts .Responsible for IT hardware, software and policies for all sites of the company
Parmalat BrasilIT Manager – Business Process, Methods Manager
Sep. 1991 - Jan. 1997.Planning, development and management of WebSites and e-systems based on Intranet services .Management and implementation of applications based on corporate information system (logistics, financial, accounting, sales, human resources, Marketing, trading, supply chain) .Coordinating and leading teams composed by Processes, Systems and Methods professionals .Responsible for different kind of projects focusing office automation (workflow, workgroup, back-office, EIS, etc.) and sales automation (pre-sales) .Definition of usage technologies and management on hardware, software and computer service acquiring, support to end-user, WAN and LAN communication, besides the development of medium and long term ITs Strategic Plans, with analysis of the impact on direct business and management regarding the use of resources and services from annual budget about US$ 8M+
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