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Work Background
SweepSouthChief Product Officer
Jan. 2022 - Sep. 2024Cape Town, Western Cape, South AfricaReported to the CEO and led the definition and execution of overall product strategy. Oversaw product, engineering, and data teams, including hiring, budgeting, and resource planning. Directed product strategy, management, design, and roadmap across multiple geographies. Key Achievements:
• Secured $11 million in Series B funding by leading the development and design of the investor pitch deck, with a focus on the five-year product strategy and market analysis.
• Independently developed a low-code solution to launch SweepSouth into the Nigerian market, enabling online bookings, payment processing, and integration with business systems resulting in rapid market validation.
• Led the redesign and rebuild of SweepSouth’s customer-facing web solution, focusing on improvements to UX and performance, resulting in an 11% increase in booking funnel conversions.
• Directed the strategic re-architecture of SweepSouth’s platform, enabling rapid expansion into new service categories (laundry, business cleaning, pet walking).
• Spearheaded a comprehensive overhaul of business reporting, aligning KPIs across the org and launching a new data environment with unified, self-serve dashboards.
• Led the integration of tech and product teams following SweepSouth’s acquisition of Filkhedma (Egypt), appointing Filkhedma’s Head of Engineering as Head of Engineering and expanding leadership capacity across both markets.
• Pioneered the design and launch of a recurring cleaning services solution in the Egypt market, driving it from inception to 40% of overall business revenue within six months. Oversaw all aspects of product design, UX/UI, user journeys, data requirements, and go-to-market, collaborating with operations to optimize post-launch adoption.
SweepSouthHead of Product
Jun. 2020 - Jan. 2022Cape Town, Western Cape, South Africa
RunwaySaleSenior Product Owner
Dec. 2019 - Apr. 2020Cape Town, Western Cape, South AfricaReported to the Head of Technology and was responsible for general product operations, process optimisation, and project delivery. Oversaw internal and customer-facing platforms, focusing on end-to-end product lifecycle management, including development, quality, adoption, and support. Key Achievements:
• Designed and implemented a Digital Adoption Platform to streamline onboarding for internal users.
• Built an internal reporting system enabling BI teams to deploy integrated reports and dashboards through a low-code framework.
• Developed a custom order management utility to improve support team workflows and efficiency.
• Led the redesign of a multi-step customer checkout flow, delivering a significantly improved UX.
• Defined a scalable system for managing product sets and sale configurations.
• Managed the successful migration from a third-party reporting solution to a custom-built reporting platform.
• Launched updated product development and ownership processes across business verticals to drive alignment and delivery consistency.
Eighty20Technical Project Consultant
Aug. 2019 - Nov. 2019Cape Town, Western Cape, South AfricaReported to the COO and led the migration of a data science and loyalty analytics platform from bare metal infrastructure to AWS. Oversaw technical planning, governance alignment, and secure implementation of infrastructure and service integrations. Key Achievements:
• Directed the end-to-end migration of core analytics infrastructure to AWS, ensuring high availability, scalability, and alignment with data governance requirements.
• Provided technical leadership on environment design, resource management, and integration with cloud-native services.
• Defined and implemented data security, privacy, and access control protocols, including a custom LDAP to RDS RBAC integration.
• Spearheaded research and selection of replacement time tracking systems, managing the migration and rollout.
• Developed governance frameworks, privacy controls, and documentation to support long-term operational compliance.
• Managed project planning, technical resourcing, and budgeting across multiple stakeholders.
Eighty20Head Of Technology
Oct. 2016 - Jul. 2019Cape Town Area, South AfricaReported to the COO and served as a member of the company-wide management and leadership team. Led strategy and execution across the product and infrastructure practice areas, overseeing multidisciplinary teams, platform development, infrastructure, and internal systems. Key Achievements:
• Managed a full rebuild of the Eighty20 Xtract platform and launched the Eighty20 Data Portal.
• Designed and launched the Eighty20 Water Tracker, expanding the company’s analytics product suite.
• Implemented agile methodologies to improve team visibility and streamline delivery cycles.
• Rolled out JIRA and Zoho Desk to improve issue tracking, project management, and internal support workflows.
• Directed server selection, deployment, and containerization for analytics infrastructure and tooling.
• Defined and managed the company-wide technology budget, ensuring alignment with strategic goals.
• Designed and implemented new infrastructure recovery and continuity processes to improve system resilience.
takealot.comMarketplace Product & Operations Manager
May. 2016 - Sep. 2016Cape Town Area, South AfricaReported to the Executive Head of Marketplace and managed both the Seller Support and Marketplace Compliance teams. Drove improvements in operational reporting, service delivery, and marketplace contribution as part of the broader marketplace leadership function. Key Achievements:
• Built marketplace operational metrics and tracking dashboards, contributing to the company-wide Zendesk reporting overhaul.
• Brought operational teams into SLA compliance within two months through improved processes and performance management.
• Represented marketplace in company-wide VOC and OPCO platforms to ensure visibility and alignment of priorities.
• Scaled marketplace contribution from ~5% to ~20% of total business during tenure.
takealot.comMarketplace Product Manager
Sep. 2015 - Apr. 2016Cape Town Area, South AfricaReported to the Executive Head of Marketplace and led product development across key marketplace growth and operational initiatives. Worked cross-functionally to launch features and systems that enhanced seller experience and improved internal efficiency. Key Achievements:
• Launched pricing tools for sellers to enable markdowns and price flexibility on sale items.
• Introduced "Takealot Unboxed Deals" to recover value from returned but undamaged stock.
• Integrated marketplace into Takealot's daily deals and major promotional campaigns.
• Built a platform to streamline invoice and delivery communication between sellers and customers.
• Led technical debt recovery initiatives to improve core marketplace platform stability and performance.
• Developed tooling to support bulk seller product uploads and operational scaling.
• Built Qlikview dashboards to enable stock insights and reporting for seller support teams.
• Designed company-wide reporting tools for finance and operational tracking.
• Directed a project to clear aged seller stock (~R18m), coordinating multiple departments, campaign design, and tooling development.
iSync SolutionsSenior Consultant
Mar. 2011 - Aug. 2015Cape Town Area, South AfricaReported to the Cape Regional Director and led the implementation, customization, and support of the Sync ERP solution across client locations. Focused on product management, key account growth, integration, and data solutions. Key Achievements:
• Managed Sync ERP deployments at multiple client sites, overseeing end-to-end implementation and support.
• Retained and grew all Cape Town key accounts for three consecutive years, contributing to significant regional revenue growth.
• Received recognition for unprecedented revenue expansion from Cape Town accounts through client success and upselling initiatives.
• Designed and implemented multi-metric dashboard and reporting solutions using SSRS.
• Delivered complex integration pipelines using SSIS for accounting, sales, stock, catalogue, and ecommerce systems.
• Designed the Sync stock location tracking module and contributed to Sync’s production and critical path planning modules.
• Authored SOP documentation for Sync upgrades and established operational best practices.
• Led a full rewrite of the Sync standard reporting suite to improve data clarity, consistency, and maintainability.
iSync SolutionsBusiness Intelligence Consultant
Mar. 2010 - Mar. 2011Cape Town Area, South Africa• Technical implementation support (process design, basic integration, report development)
• Bespoke report requirements analysis and development (Crystal Reports)
• Standard reports optimization (MSSQL query optimization)
• Database development (Triggers, Functions, Stored Procedures)
• Client requirement gathering and analysis
• Business Analysis
iSync SolutionsConsultant
Sep. 2009 - Mar. 2010Cape Town Area, South Africa• Client support and ad-hoc training
• Bespoke report requirements analysis and development (Crystal Reports)
• Standard reports optimization (MSSQL query optimization)
• Business Analysis
DATASCOPE ConsultingBusiness Consultant
Apr. 2009 - Aug. 2009Port Elizabeth Area, South AfricaReported to the Development Manager and worked across implementation, development, and support for WMS solutions tailored to SYSPRO ERP. Delivered solutions across client deployments, reporting, and internal tooling. Key Achievements:
• Led the installation, setup, and user training of WMS for SYSPRO across enterprise-scale clients, driving adoption and operational efficiency.
• Designed, built, and deployed tailored Crystal Reports for WMS clients, enabling actionable insights and improved decision-making.
• Developed a 3rd-party label printing solution in C# for SYSPRO, enabling fast, high-volume label generation for warehousing and manufacturing.
• Implemented an RFID tracking system for a robotic parts manufacturer, reducing downtime and ensuring accurate materials handling before production.
• Rebuilt DATASCOPE’s internal support ticketing system (PHP) with integrated NPS tracking, improving customer feedback capture and service quality.
DATASCOPE WMS for SYSPRODevelopment Intern
Mar. 2008 - Mar. 2009Port Elizabeth Area, South Africa• Outsourced development support on automotive task management web application (ASP vb)
• Help file creation for WMS (HTML)
Surrealms StudioCo-Founder & Game Designer
Jan. 2008Pursuing my childhood passion of creating timeless games with rich stories and vibrant communities. Currently working to release a standalone version of Tropical Tower Wars, our 2007 Warcraft 3 and 2019 Dota 2 mod game.
Freelance (Self employed)Website Developer
Jan. 2006 - May. 2009Port Elizabeth, Eastern Cape, South AfricaRan my own freelance web development offering. Responsible for requirement gathering, domain management, hosting solutions, website development, deployments, and upkeep. Key Responsibilities:
• Built bespoke content websites for small businesses
• Created basic javascript (jquery) features to enrich company websites
• Setup help and online community (PHP forums) solutions
Kingpin DynamicsIT Technician
Jan. 2004 - Dec. 2005Port Elizabeth Area, South AfricaReported to the Managing Director and supported B2B clients with infrastructure provisioning, technical support, and automation services. Delivered hands-on solutions across hardware, networking, and basic scripting environments. Key Responsibilities:
• Provisioned and maintained desktop, networking, and server hardware for client deployments.
• Provided networking setup, troubleshooting, and ongoing support for SMB environments.
• Designed and implemented redundancy plans and recovery schedules to ensure business continuity.
• Delivered basic automation tooling and scripting using BASH and VBA to reduce manual workloads.
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