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Work Background
Nava DesignDirettore generale
Jan. 2022 - Mar. 2023Milano, Lombardia, ItaliaCapsule collection created with RENZO PIANO a famous Italian archistar.
Achieved 30% increase in sales in 2021 and 2022 by identifying and converting new business opportunities through new distribution and agents agreements.
• Worked with cross-functional teams to develop and execute successful marketing
campaigns, resulting in increased brand awareness and retention
• Created detailed sales reports and forecasts to track performance and identify
areas for improvement
• Develop and implement comprehensive wholesale strategies to drive revenue
growth and expand the brand’s presence in the market.
• Managed a team of 20 people (production, administration, sales, design and
operation)
• Opened new market in areas, prepared presentation in order to introduce the brand
to new partners (Japan, Korea, Middle East)
• Prepared detailed presentations and dashboards with market analysis; financial
projections; compiled demographics, and competition data using MS Office
• Client Relationship Management: Establishing and maintaining long-lasting
relationships with corporate clients for future expansion relocation plans, lease renewals, and other supporting real-estate requirements
Sabina BilenkoSenior Business Advisor
May. 2021 - Aug. 2023Londra, Inghilterra, Regno Unito- C-level strategic consultancy and business consultancy. - Working with the founder (CEO) and shareholder to set up the company, rent a new office and hire new professional people in order to achieve the result. - Managed a team of 10 people. - In depth industry analysis, including market research, competitor analysis in Luxury. - Development of action plans, opening new markets, commercial consolidation. - Managed the company from zero to profitable 6 months in advance accordingly with the business plan.
Various brandsGlobal Sales Director (Consultant)
Nov. 2017Milano, Lombardia, ItaliaMilan - Signed new distribution and representation agreements in new territories - Collaborated with cross-functional teams to develop and execute successful marketing campaigns, resulting in increased brand awareness and engagement. - Sales increase of 15% on average in my assigned territories (Japan, China, Korea, Southeast Asian countries, and the Middle East) - Development of action plans, development of new markets, commercial consolidation.
Self-employedSenior consultant for internationalization and Licensing
Sep. 2017 - Dec. 2022ItalyMy company is a private Consulting Executive Management Company committed to client success. I involve myself in my client’s business issues and take responsibility for driving through every stage of their change management processes to a successful conclusion.
I am specialized in internationalization and licensing, I developed Asian and Middle East markets very successfully.
My senior management experience which provides strength in depth across business disciplines and organizational functions is specialized in fashion, fitness equipment, design and niche perfumery sectors.
Specialized also in: Business Process, Process Improvement, Sales Management.
DEMANUMEACEO
Nov. 2016 - Oct. 2017Milan Area, ItalyChief Executive Officer for Demanumea (Exclusive Luxury Accessories).
I managed the company in its initial phase of development and positioning in the market. I identified the right partners to collaborate with, also digitizing commercial approaches and with artists.
I managed private event with the best luxury partners in Middle East and China
Roberta di CamerinoCEO
May. 2011 - Sep. 2016Milan Area, Italy• Creating, communicating, and implementing the organization's vision, mission, and overall direction
• Leading the development and implementation of the overall organization’s strategy • Soliciting advice and guidance, when appropriate, from a Board of Directors
• Formulating and implementing the strategic plan that guides the direction of the business.
• Special focus to develop License in Asia region (China, South Korea, Japan)
Roberta di CamerinoMarketing Operations Manager
Sep. 2008 - Apr. 2011Milan, Lombardy, ItalyMarketing & Operations Manager for Roberta di Camerino Spa with responsibility for the development and relaunch of the brand on a worldwide level.
The role reports directly to the General management for the following repsonsibilites: • Definition of the business and marketing plan in conjunction with the management
• Definition of the collection briefing starting with the analysis of the compeditors to the composition of the collection both in terms of marketability and pricing
• Cost accounting per m2 of the new concept stores in terms of break even analysis e functionality of the display space
• Definition and management of the marketing budget in agreement with the management, Product Marketing
• Definition of the brand policy: labelling, overlapping of products in licence, both on a distribution and pricing level
• Sell-through and Sell-out analysis of all the key customers and department stores with a view to supporting the style office through correct market information
• Defence of the coherent positioning with the protection objectives of the brand image
• Support and supervision for the development of the brand positioning
• Management of the company start-up process • Operations Management
• Market research, Forecasting, Business-to-Business (B2B), Product Management
• Contract Management, Organizational Development
Sixty SpaTrade Marketing & advertising
Jan. 2007 - Aug. 2008Trade Marketing and Advertising for the Miss Sixty, Energie, Killah & Sixty (Sixty Group) brands.
The role reported directly to the Brand Manager and the C.E.O. for the following duties: • Definition and management of the advertising budget in agreement with the management • Definition and management of the publicity campaign in connection with the Brand Manager
• Supervision of the photo shooting process • Management of the POP material for the sales offices.
• Research of the Market Competitors
• Development of Trade Strategy
Sixty SpaDevelopment of Trade Strategy
Sep. 2005 - Dec. 2006Marketing and Communication PR for the Refrigiwear, Richlu e Baracuta (Sixty Group) brands. The role reported directly to the General Management for the following responsibilities:
Definition of the Marketing Plan together with the Marketing Manager
Definition and management of the Marketing and Communication Budget with the agreement with the Marketing Manager
Direct Responsibility for the management of the events
Defence of the coherent positioning with the protection objectives of the brand image
Management of the Advertising Agencies for the brands
First Canadian TitleMarketing assistant
Oct. 2004 - Apr. 2005
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