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Work Background
Angel Investor
PlayCap Angel InvestAngel Investor
Sep. 2024California, United StatesPlayCap is a new angel network of women with experience from the games industry. We specialize in early-stage investments in game studios, companies, and tech in games. An investment from PlayCap means more than just funding; it provides your company with support and knowledge from some of the experts in the games industry.
C0-Founder & Chief Executive Officer
BADASS Studios Ltd.C0-Founder & Chief Executive Officer
Jun. 2022London, England, United KingdomWe build and produce inclusive and community driven XR activations, games, and experiences to support brands to engage their target audiences in and around events IRL and in the metaverse. We run the largest amateur Rocket League esports community in Europe and use our gaming and esports expertise across to cross over into other industries.
Senior Business Advisor
N-Strategy Consulting ServicesSenior Business Advisor
Feb. 2021 - Jan. 2024SwitzerlandConsulted N-Strategy's startups and growth companies in the areas of metaverse, gaming, gamification, smart technologies and tech innovations. NSCS accelerates and invest in the successful expansion of Tech Scaleups and innovative SMEs in Asia-Pacific.
Producer and Writer of the game Shadow's Edge
Digging DeepProducer and Writer of the game Shadow's Edge
Apr. 2016 - Dec. 2021Zurich, SwitzerlandAs the producer and writer of the multiple award-winning game Shadow's Edge, I also managed The Digging Deep Project (www.diggingdeep.org), the nonprofit organization that created the Digging Deep Journal, the book the game is inspired by. With the entire team, we supported the company's digital transformation and helped it grow through building operations, producing the game Shadow's Edge, finding investments and grants, and bringing the products to market. We've helped grow a vibrant community and built a player base and healthcare professionals through blogs, social media and the in-game social platform. We’ve conducted impact studies and clinical trials to prove the game has a mental health impact. The mobile game Shadow’s Edge guides young people on their journey of self-discovery and empowerment, helping teens develop the skills they need to understand and manage emotions in an entirely new way. Shadow's Edge has won many awards and has helped almost 100'000 young people find their inner Ninja. It revolutionizes the way self-help content is delivered to a young and digital audience.
Vice President Corporate Development
Living PlanIT SAVice President Corporate Development
Jan. 2010 - Dec. 2017Switzerland, EuropeLiving PlanIT is a technology company that created the world’s first Urban Operating System (UOS) which, in combination with the products it supports, unlocks the full potential of data to make cities better, safer and more vibrant places to live. We built gamified simulations for Urban development in cities around the world (Sim City for real cities), using techniques, mechanics and character profiles from gaming and research. Key Achievements - Helped build the company from the ground up to over 50 employees. - Sold the first products - Closed the first paid partnerships with key international partners like Philips and Cisco. - Developed and closed software deals and smart city projecgts - Managed the corporate development and build the business development team - Worked with the CEO on strategy and business plan for Series A investment - Supported management in acquiring key IP from McLaren We won numerous innovation awards including the World Economic Forum Technology Pioneer Award and were featured in over 600 publications including Fast Company, The Economist and the Wall Street Journal. I joined the company as a co-founder and held various roles including VP of Corporate Development over the eight years with the company.
Global Service Executive
MicrosoftGlobal Service Executive
Jan. 2008 - Jan. 2010Zürich Area, SwitzerlandEntrusted with Global Business Services for one of Microsoft’s 50 Global Accounts Key Achievements: - Instrumental in removing outsourcing from IBM and making Microsoft the preferred vendor and bringing the revenue to over 50 million USD - Responsible for setting up and managing “Women in Technology” initiative for Microsoft Europe with a main focus on retaining and developing the involvement of women in technical enterprises and professions. - Volunteered for Microsoft’s Security4kids program
Assistant Producer
Jon Cope ProductionsAssistant Producer
May. 2007 - Dec. 2007Beverly hills, Los AngelesA productive short stint at Jon Cope. I was the assistant producer for the Children’s Movie Uh-Oh that featured music by Lou Rawls. The movie was released directly in DVD format. Other Duties: - Involved in production and Script consulting - Sales & Marketing
Country Manager Switzerland and Board member
ASDIS Solutions GmbHCountry Manager Switzerland and Board member
Nov. 2006 - Oct. 2007Zug, SwitzerlandASDIS Solutions focussed on selling IT solutions for the secure, reliable management in complex IT environments. Key Achievements: - Set up of Swiss Entity - Establishing first market success - Increasing customer revenue by 38% - Grew employee count from 0 to 25
Founder
Storybyte Studio Ltd. Founder
Jan. 2003 - Aug. 2024Cham, SwitzerlandStorybyte Studio ltd. is a production company for entertainment and narrative storytelling. Projects: - Flat Martha, a feature film. Logline: When a terminally ill little girl in New Orleans sends a cardboard proxy to her teenage friend in London, a grieving mother, disguises herself as the daughter she lost to suicide to complete the little girl's last wishes. - Narrative design for MYNDSET, a digital therapeutic application that uses augmented reality experiences to manage weight loss. - Quantum Storey, a creative studio focused on AR/VR experiences for entertainment and media as well as custom IP in the area of educational mixed reality.
International Enterprise Account Manager
HPInternational Enterprise Account Manager
Mar. 2002 - Nov. 2006ZurichVarious roles, including Sales of Consulting Services and Global Account manager for the business of the complete HP portfolio for HP's Global Accounts Clariant and Ciba (now BASF). Key Achievements (in different positions) - Managed global outsourcing client with yearly revenue of 100Mio USD - Managed a diverse portfolio of smaller customers with overall budget of 10+million USD - Win global project for key client with new products and integration that resulted in over 38 Mio USD in revenue for the project - Helped revamp the internal processes for smaller deal increasing speed for closing deals by 40%
Sales & Consulting
SiemensSales & Consulting
Jan. 2001 - Feb. 2002Zurich, SwitzerlandSales and Strategic Advisory Services for Swiss customers, including custom coding for mobile applications and WAP content.
Release Project Manager
Miracle Software AGRelease Project Manager
Jan. 2000 - Nov. 2000Langenthal, SwitzerlandResponsible for the Software Release of the ERP system that Miracle was building. Sadly, the company was not able to handle the IPO and rapid growth and was shut down. Key Achievements - Manage the company's first successful business objects release - Implement a solid testing program - Manage a team of 40 developers in time and to expectations
Total Quality Management - Program Manager
Schindler GroupTotal Quality Management - Program Manager
Nov. 1998 - Dec. 1999Ebikon, SwitzerlandResponsible for the creation of the application of the European Quality Award, including internal research, setting up quality programs and the documentation with the Graphics and Design Agency. Schindler then won the European Quality Award in 1999.
Marketing Director
Uberudgaard StrudsecenterMarketing Director
Sep. 1996 - Oct. 1998DenmarkResponsibe for setting up and Marketing of the franchise for Ostrich farming.

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