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Network Power<100 people
Roles
✨75%
Business Owner
🧨75%
Consulting
🔥50%
Startup Founder
Geos
🇨🇦100%
Canada
Work Background
Making Mergers WorkFounder
Aug. 2024Kitchener, Ontario, Canada
Punks & PinstripesFounding Member
Jan. 2022 - Sep. 2024A private network of transformative executives. Punks & Pinstripes are the rebels in the boardroom. We don’t always blend in. But here’s our secret: change is impossible without punks like us.
SandvineDirector, UX
Dec. 2017 - Aug. 2024Waterloo, ONSpearheaded change, collaborated with teams to align future thinking with business strategy, understood how the broader strategy intersects with customer needs and facilitated workshops to validate the vision with executives, customers, investors, and analysts to drive positive outcomes. Create a tangible strategic vision that merges product suites from two companies and inspires cultural change to drive the organizational pivot towards a software-first company. Collected stories and led product design concept workshops for MVP entry into parallel markets, Cyber Security, Public Safety, and Enterprise, resulting in a prioritized plan for rapid prototyping designed to test and validate a Go-to-Market decision. Integrated Design Thinking into stage gate zero problem identification, rapid prototyping, and validation activities, guiding product engineering and dev teams, using more customer feedback to deliver proven outcomes. Accessibility Advocate - Health and Safety Advocate
Focus21 Inc.Chief eXperience Officer (CXO)
Oct. 2016 - Dec. 2017Kitchener, Ontario, CanadaLead product design for the next-generation evolution of a vaccination tracking system used in the USA. This system has significantly improved forecasting, distribution, and tracing, thereby reducing ambiguity and waste. Its impact on healthcare workers is profound, making their jobs easier and more efficient. Through the design and facilitation of cross-functional workshops, we proactively identified and addressed inter-departmental workflow issues. This proactive approach, if left unattended, could have led to user workarounds and critical privacy risks, including HIPPA non-compliance. Our proactive approach led to the resolution of these issues, improving data integrity and ensuring cross-functional use, while safeguarding business and patient data. Collaboration with the CTO was key in defining product roadmaps and implementation strategies. By staying aligned and working closely with our teams, we successfully removed obstacles and reprioritized features. This showcased our collective problem-solving skills and the power of teamwork, reinforcing our ability to overcome challenges. Research-led digital experience designed for hospitals across Ontario has been instrumental in preventing, reducing, and tracking violence experienced by healthcare workers in hospitals, hospices, and other environments. This has significantly improved the safety and well-being of these essential workers.
Quarry (now Marketbridge)Senior Digital Project Lead
Oct. 2010 - Sep. 2016St Jacobs, OntatioStakeholder alignment on right fit solution strategy, timelines and budgeting for digital brand-building programs across Agrifood, Technology, Telecommunications, Pharma, Banking, e-commerce, and Retail sectors to grow the business. Managed the creation of an internal brand transformation vision that included a redesign of the company's website. Accessibility Advocate - Health and Safety Advocate
eSolutions Group (Now Govstack)Product Manager Online Marketing
Jan. 2004 - Dec. 2010Designed digital transformation strategies for omnichannel engagement in the government and financial sectors. Led focus group discussions and conducted data analytics to inform change management initiatives. Delivered engaging talks on utilizing social media to build brand equity. Presented digital engagement strategies in public forums, utilizing storytelling and visual design to convey innovative tourism and social media outreach approaches.
Communitech Technology AssociationMarketing, Events and Web Services
Jan. 2002 - Dec. 2004
Nokia Internet CommunicationsChannel Marketing Manager - Extranet Services
Jan. 2000 - Dec. 2001
Algonquin College of Applied Arts and TechnologyInstructor
Jan. 1999 - Dec. 2001Designed and taught courses in experience design, interface design, and project management.
BSLPixel Voodoo, Production Manager
Jan. 1999 - Dec. 2000Managed a 10-person team and day-to-day operations For New Media.
Animatics InteractiveSenior Designer
Jan. 1997 - Dec. 1999Designs from this period were acknowledged through industry awards for New Media. Design work focused on Gaming, Telecommunications, Government, and Tech industries.
Digg DesignDesigner / Animator
Jan. 1994 - Dec. 1997Designs from this period were Printed in Communication Arts and acknowledged through multiple industry awards for New Media. Design work focused on Telecommunications, Government, and Department of Defense industries.
Freelance / Graphic Design ServicesAnimator / Final Camera Check
Jun. 1987 - Aug. 1991CanadaVarious film and television titles
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