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Work Background
AccentCare, Inc.Manager, Brand Stragist
Mar. 2021 - Jul. 2024Texas, United States• Coordinated the design of recruitment marketing materials, developed a new visual voice for the company, including print and digital formats.
• Overhauled outdated recruitment branding materials with a fresh design approach, boosting company image and attracting new candidates
• Influenced positive changes within company culture by integrating core brand values into employee engagement initiatives
• Developed new digital and print content to support recruitment initiatives.
• Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively
• Spearheaded rebranding efforts that resulted in revitalized brand identity resonating with both existing customers and new prospects alike.
Agile-1Sr Marketing Graphic Designer/Brand Delivery Strategist - Talent Acquisition
Mar. 2016 - Mar. 2021Dallas, Texas, United States• Awarded Innovative Solutions Award in 2018
• Targeted both offline and online consumers by designing a multi-pronged, comprehensive marketing strategy
• Introduced the use of custom video to social recruitment posts and paid ad posts, increasing engagement by over 300%
• Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives
• Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
• Served as RPO contract employee for AccentCare
Allegra Marketing.Print.MailCreative Director
Jun. 2014 - Nov. 2014Charlotte, NC• Served as agent of record for Carolinas Healthcare Systems
• Developed high-impact creative and promotional content for company campaigns from concept to completion
• Served as transition lead from nGenes Marketing office closure with existing clients prior to relocation out of state.
nGenes Marketing dba Allegra SouthendCreative Director
Oct. 2007 - Jun. 2014Charlotte, North Carolina Area• Served as agent of record for Carolinas Healthcare Systems
• Developed high-impact creative and promotional content for company campaigns from concept to completion
• Created award-winning designs that effectively communicated complex concepts to diverse audiences
• Built strong client relationships, leading to long-term partnerships and repeat business opportunities
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
Vision Marketing Group, IncGraphic Designer/Art Director
Oct. 2003 - Oct. 2007• Acted as agent of record for PepsiCo North America (including brands Pepsi, Frito Lay, Tropicana, and others), Atkins, and Swiss Army
• Responsible for consumer promotions, Event Development/Implementation, Print Production, Sourcing and Manufacturing, Direct Response Advertising, Sponsorship Coordination, High-Resolution Retouching and Photocomposition, Incentive Catalog Design, production and fulfillment
• Led rebranding efforts from concept to execution, resulting in cohesive new brand identity that garnered positive industry recognition
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards
• Received accolades from clients for consistently delivering exceptional design work within tight deadlines
Creative Thoughts ProSelf-Employed – Freelance Designer/Art Director
May. 1993Chandler, Texas, United States• Conceptualize and manage marketing, promotion, print, and digital projects — collaborating with small business clients, corporate liaisons, and web developers to deliver high-quality designs and meet project deadlines.
• Design projects, including brochures, mailers, magazines, newsletters, outdoor signage, advertisements, e-blasts, and social and website graphics. • Lead the strategic, financial, and administrative aspects of business operations to ensure the success of projects.
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