Danielle Lim

Co-Founder & CMO @Haven Collective

Marketing Director💸 MarketingBusiness Owner🧨 Consulting✨ Business OwnerCommunity ManagerBrand Marketing ManagerContent ManagerSMM Manager

As Co-Founder & CMO at Haven Collective, I have successfully established a thriving coworking space that fosters creativity, collaboration, and productivity. I have implemented effective marketing strategies that have significantly increased our brand's visibility and customer base. Furthermore, I have cultivated a diverse and inclusive community, resulting in a supportive and innovative environment for entrepreneurs and freelancers. My leadership has also led to the expansion of Haven Collective, thereby increasing its impact and influence in the co-working industry.

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Work Background

Haven Collective, LLCCo-Creator

Jun. 2017Columbus, Ohio Area

Green ColumbusBoard President / Earth Day Project Manager - Volunteer

Jan. 2011 - May. 2018Columbus, Ohio AreaPlayed a key role in coordinating the country’s largest service project for Earth Day with 4,000+ volunteers contributing 12,500+ hours at 180+ service sites. Cultivated in-community partnerships to cross-promote events, secure sponsors, showcase environmental businesses, and drive double-digit increases in volunteerism, service site support, and celebration attendance. Board Treasurer: 2011 Board Vice President: 2012-2015 Board President: 2016

Third Sun Solar LLCMarketing Manager

Oct. 2015 - Feb. 2018Columbus, Ohio AreaDeveloped and implemented branding and marketing strategies from the ground up for a nationally-recognized, regional solar installer. Executed multi-faceted campaigns, digital and social media, events and PR to support company goals. Collaborated with sales team to attain and exceed growth goals. ➥ Doubled lead quality, resulting in 100% sales growth by revising marketing strategies based on analysis of key performance metrics, improving media outreach, and generating customer-focused content. ➥ Developed NPS strategy that generated consistent feedback and had 50%+ response rate from clients, enabling strategic continuous improvement. ➥ Led rebranding process to improve online image to match #1 Ohio solar installer ranking offline by company logo modernization, new tagline generation, and digital transformation to include a new website yielding improved search rankings versus competitors, user-friendly landing page customer-centric content. ➥ Kickstarted 1st brand video campaign – wrote script, coordinated client participation, and oversaw creative direction, budget and editing – to reintroduce the brand.

Athenian Venture PartnersVice President, Operations

Jan. 2012 - Jan. 2015Columbus, Ohio AreaPromoted into a senior leadership role to lead all facets of firm operations—serving in a practice administrator capacity—and championing strategic planning, marketing, PR, client engagement, investor relations, operations, and administrative efforts for a #1-ranked venture fund. Project manage fundraising ‘asks’ through diligence package design and e-data room management, ensuring the creation of high-impact fundraising materials. ➥ Authored, developed, and produced the company’s first employee handbook, critical as the firm operates virtually with talent scattered across the country yet requiring strong onboarding and high levels of consistency. ➥ Led migration to ACT! CRM, evaluating CRM tools, selecting the best-fit and within-budget platform for the business, integrating new resource into the organization, and providing team member training to drive adoption. ➥ Created the virtual operating infrastructure that exists today, sourcing, evaluating, and selecting the virtual IT firm to afford for the efficient and cost-effective business model that supports ongoing growth. ➥ Serve as the ‘go-to’ resource for all personnel matters, not only managing talent acquisition and onboarding, but also benefits administration, compensation, employee relations, and culture shaping.

Athenian Venture PartnersSr. Ops Coordinator, 2005-2011 / Ops Coordinator, 2003-2005; Venture Capital Asst., 2001-2003

Jan. 2001 - Jan. 2011Columbus, Ohio AreaLed day-to-day back office operations, implementing processes, systems, and tools to drive increased organizational efficiencies and effectiveness. Managed talent acquisition functions, recruiting, hiring, and training office staff to play a key role in daily office administration. Developed first-time documents, correspondence templates, and checklists to ensure consistent execution of internal and external communications. Liaised with the investor community while soliciting capital, distributions, and investment details. ➥ Increased annual general meeting attendance 30%+—and drove strong participation in industry and client-facing events—by revising marketing strategies, improving outreach, and hosting in-demand workshops. ➥ Created a solid network of service organizations and vendors providing mission-critical support to this small firm, managing contract execution; SLA compliance; and all vendor events, meetings, and relations. ➥ Reduced processing time 50% by leveraging lean principles to streamline quarter-end activities and expedite production of multiple investor reports. ➥ Assisted in a restructuring initiative following personnel transitions, identifying and capitalizing on continuous improvement opportunities. ➥ Coordinated the efficient and effective preparation and distribution of fundraising materials including Private Placement Memoranda, Pitch Books, Subscription Documents, and Limited Partnership Agreements.

The LimitedIntern

May. 2000 - Dec. 2000Interned with Intimate Brands Inc.’s Investor Relations & Corporate Communications team, administering the investor database, preparing presentations, and assisting with event preparation and execution.

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