Chloe Cook

Market Research & Strategy Consultant @Perspective Insights

Influencer Marketing Manager💸 MarketingBusiness AnalystMarketing Analytics Manager🧨 ConsultingCustomer Researcher🧮 Education🏐 SportsAffiliate MarketingBrand Marketing ManagerCoachAthlete

I’m a passionate and results-driven Market Research Consultant with 5+ years of experience helping global brands transform data into actionable strategies. With a proven track record across diverse industries such as consumer goods, tech, finance, and healthcare, I specialize in delivering deep insights that drive growth and innovation. 🎯 Key Achievements: + Conducted a need-gap analysis for SC Johnson, supporting market entry into Asian markets with a new consumer product. + Led a quali-quant messaging study for Mountain Dew, resulting in a 10% increase in Gen Z customers and totally revamped marketing messaging. + Led secondary research at Apollo Fire Detectors, uncovering $20M in untapped revenue opportunities in international markets. + Supervised a team to launch 10 new products monthly for best-selling Amazon brands, generating an additional $10K in monthly revenue. I combine analytical prowess with a deep understanding of consumer behavior to deliver insights that matter. Whether you’re looking to enhance your product offerings, understand your customers better, or develop a winning marketing strategy, I have the expertise to help you succeed. My commitment to excellence and a collaborative approach ensures that every project I undertake delivers real, measurable results.

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Work Background

Market Research Consultant

Apr. 2022Madrid, Community of Madrid, SpainAs a Market Research Consultant with over five years of experience, I excel in delivering actionable insights and strategic recommendations that drive business growth. My expertise includes comprehensive market analysis, consumer behavior research, and strategic planning across e-commerce, consumer goods, tele-health, finance, and technology sectors. I’ve conducted detailed research for clients like Procter & Gamble, BISSELL, and The Motley Fool, uncovering market trends, competitive dynamics, and consumer preferences to guide effective strategy development. I combine qualitative and quantitative research with strong data analysis skills to translate complex market data into clear, actionable insights. My work focuses on strategic market planning, consumer insights, competitive analysis, and innovative marketing campaigns. I am passionate about using data to inform strategic decisions and achieve measurable results, ensuring alignment with client objectives and driving growth.

Apollo Fire DetectorsInsights Manager

Apr. 2021 - May. 2022Havant, England, United Kingdom

Stable KernelCoordinator, Customer Insights & Strategy

Jul. 2019 - Oct. 2020Atlanta, Georgia

The Home DepotProject Analyst

Jan. 2019 - Jun. 2019Smyrna, Georgia

QuikreteSales Coordinator

Jun. 2018 - Jan. 2019Atlanta, GeorgiaCoordinate inventory and distribution logistics. Provide pricing and customer service for the Lowe’s account. Conduct market research for competitive pricing and margin strategies. Used data analysis skills to uncover a multi-million dollar savings opportunity on transport and logistics costs.

Southern Select Sand Volleyball ClubCoach

Dec. 2014 - Aug. 2018Emerson, Georgia

Ty J. Young Inc. Wealth ManagementClient Relationship Manager

Feb. 2018 - Jun. 2018Greater Atlanta AreaGenerated qualified leads for the Vice President of Sales, while exceeding monthly goals. Introduced facebook ads to reduce costs and increase brand awareness. Controlled brand reputation during an acquisition of another company's client base which allowed for a smooth transition and positive customer experience.