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Work Background
Beyond Ordinary Leadership, LLCMarketing and Leadership Consultant
Feb. 2024Phoenix, Arizona, United States• Develop and implement comprehensive marketing strategies for diverse clients.
• Lead branding, email marketing, and social media campaigns to enhance online presence and engagement.
• Manage reputation management initiatives to improve client brand image and customer trust.
• Conduct in-depth market analysis to identify opportunities for revenue growth and competitive advantage.
• Advise in leadership success and strategies, fostering a culture of continuous improvement and excellence. • Facilitate training sessions and workshops on marketing best practices and leadership development.
• Provide strategic guidance on optimizing digital marketing efforts, including SEO and PPC campaigns. • Oversee client marketing budgets, ensuring efficient allocation of resources to maximize ROI.
FOR EnergyMarketing Director
May. 2022 - Jan. 2024Phoenix, Arizona, United States• Run the Marketing, Events and Call Center Departments to ensure quality set appointments that convert to revenue. • Create the Marketing, Virtual Solar, Call Center, Partnerships and Events vision, strategy, and programs FOR Energy.
• Create and manage the budget for the Call Center and Marketing, strategically allocating resources to optimize productivity.
• Develop creative assets and implement campaigns across all marketing channels, maximizing awareness and increasing appointments.
• Part of Executive Leadership team, working cross functionally to share insight and come up with programs to drive more revenue and increasing appointments.
• Manage Reputation Management program and software to maximize good online reviews, respond to all reviews and train on review requesting.
• Manage all external marketing vendors.
• Develop the public relations strategy and oversee all external communications and PR.
• Manage the website, digital strategy, and analytics.
• Manage social media program to drive awareness and engagement. • Develop KPIs and report on successes and areas for improvement. • Work with Sales team to ensure alignment that leads to bottom line growth.
• Sit on the culture committee to plan social events and charitable giving.
WildflowerMarketing Director
Jun. 2021 - May. 2022Phoenix, Arizona, United States● Create the marketing vision, strategy, and programs for the Wildflower.
● Create and manage the budget for 16 restaurant locations, strategically allocating resources to optimize productivity.
● Develop creative assets and implement campaigns across all marketing channels, maximizing awareness and increasing guest count.
● Part of Executive Leadership team, working cross functionally to share insight and come up with programs to drive more revenue and increase guest count.
● Manage Guest Service program, team, and strategy to maximize good online reviews, handle all issues and disseminate information to all departments. ● Manage guest loyalty and app program strategy to increase downloads, engagement, online ordering and repeat visits. ● Manage all external marketing vendors.
● Develop the public relations strategy and oversee all external communications and PR.
● Assist with new menu development, pricing, and rollout.
● Hire and train new personnel on topics including digital, print, loyalty, media, guest experience and local store marketing.
● Manage the website, digital strategy, and analytics.
● Manage social media program to drive awareness and engagement. ● Create and implement go to market plans for new store openings.
● Develop KPIs and report on successes and areas for improvement.
Re-Bath, LLCMarketing Director
Feb. 2019 - Dec. 2021Phoenix, Arizona, United StatesMarketing Director ● Create brand and media fund strategies and manage $2.1M budget, strategically allocating resources to optimize productivity.
● Develop creative tools and implement programs across all marketing channels, maximizing awareness and increasing quality organic lead generation by 7%.
● Collaborate with marketing leadership team of 4 to develop new branding, SEO strategies, and test campaigns that drive leads and increase revenue.
● Implement reputation management program and train team on best practices, successfully increase customer satisfaction score from 4.7 to 5 out of 5.
● Design and lead referral program strategy with 40 franchise participants, increasing referrals by 5%.
● Deliver webinars and consult with 94 franchises on marketing plans with largest franchise worth $12M annually.
● Hire and train 3 new personnel on topics including digital, print, referral, media, and franchise support marketing.
The Treehouse GroupVice President of Sales and Marketing
Jun. 2018 - Mar. 2019Tempe, Arizona● Led marketing and sales departments, managing all aspects of property-level marketing and branding including $400K budget.
● Prepared and delivered analytics and data to team of 12.
● Managed home inventory ordering for 14 floor plans.
Equity LifeStyle Properties, Inc.Director of Property Marketing
Jun. 2014 - Jun. 2018Phoenix, Arizona Area and Tampa, Florida● Planned, executed, and oversaw marketing efforts nationwide for 170+ RV resorts and 200 manufactured home communities.
● Led tradeshow program and attended 80 tradeshows per year including noteworthy annual RV show, generating $300K in 4 days.
● Provided directions to Canadian Business Development Manager to help drive Canadian business worth $2.5M.
● Designed and advertised discount programs and promotions to drive traffic, successfully booking 70% of subsequent year revenue.
● Managed team consisting of 5 marketing specialists.
Equity LifeStyle Properties, Inc.Regional Marketing Manager, Western Region
Sep. 2011 - Jun. 2018Phoenix, Arizona Area● Oversaw marketing efforts in 13 states including management of highway signage program.
● Coordinated design of email blasts and direct mail, sending e-blasts to 10K+ people.
● Collaborated with design team of 5 to streamline all collateral pieces, design new collateral, and refresh old collateral.
● Led committees with 8 participants responsible for improving member retention and increasing sale of existing products.
● Traveled to 200+ properties to tour and consulted with Property Managers on best marketing strategies to drive business growth.
Argosy UniversityAssociate Director,University Outreach
Nov. 2010 - Aug. 2011Phoenix, Arizona, United States● Strategically planned events with up to 150 attendees, driving enrollment into degree programs.
● Created partnerships with and traveled to 20 local community colleges to drive institution awareness.
● Managed $50K budget and met with Department Chairs on a regular basis to strategically plan program growth initiatives
Chancellor UniversityFaculty Training Administrator
Jul. 2010 - Sep. 2010Send out announcements to all faculty about upcoming professional development and training workshops.
Manage professional development and training calendar.
Send out confirmations, reminders and pertinent workshop information to all registrants.
Keep track of rosters.
Send out Pass/Fail emails to all attendees at the end of each workshop.
Coordinate with Learning Assistance team and facilitators to make sure workshops are built online and participants have access.
Chancellor UniversityQuality Assurance Administrator
Apr. 2010 - Sep. 2010Evaluate new online faculty members and those needing further development, to make sure they are meeting all requirements and following policies and procedures. Hand in a weekly report detailing all of the issues and successes in each of the faculty member's classrooms
Send coaching notes and make coaching phone calls to instructors that are not following guidelines, meeting expectations or just need some extra help.
At the end of each class, hand in a final report with a recommendation for the instructor's future classroom opportunities
Work on content for Faculty Training and Development Workshops
The Social Media Marketing Bible 2ndProject Manager
Feb. 2010 - May. 2010Contacted all previous technical editors and experts to have them update their interviews and chapters from the first edition of the text.
Sought out new technical editors for chapters where the previous one was unable to update their chapter
Sent releases to all contributing ROI authors and made sure they were returned by the deadline set forth by the publisher
Made sure all material was submitted in time to the publisher
The Social Media Marketing Bible 2ndTechnical Editor
Feb. 2010 - May. 2010Reviewed over 100 company profiles in fourteen chapters for accuracy and updated any obsolete or incorrect information.
The Princeton ReviewMarketing Outreach and Communications
May. 2009 - Nov. 2010Consult on development and implementation of the sales strategy to maintain and drive business growth.
Consult on development and implementation of the marketing and sales strategy with a focus on creating and developing the brand, proposition and communications. Train, support, develop and guide qualified personnel.
Send out weekly and monthly marketing communication emails to drive enrollments into classes and events.
Design fliers.
Obtain new student groups to partner with at the Arizona universities.
Meet with student groups to finalize partnerships and plan events to drive enrollments into classes and events.
Meet with University Advisors to talk about offering classes and hosting events.
Strategically plan events for the year that drive enrollments in courses. Strategically plan course schedules for the year.
Chancellor UniversityAdjunct Online Faculty
Jan. 2009 - Jan. 2012Teach online undergraduate and graduate Business Courses.
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