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Work Background
SKIMVice President, US Regional Lead of Client Partnerships
May. 2024Atlanta, Georgia, United StatesI lead SKIM’s US Client Partnerships strategy with a focus on developing and deepening client relationships. My responsibilities include: Overseeing account KPIs such as revenue growth, client satisfaction, and proposal success rates.
Acting as an external ambassador for SKIM through thought leadership initiatives, roundtables, and industry conferences.
Strategically guiding and mentoring account leads to ensure success across both existing and new accounts.
Leading key accounts to foster expertise, collaboration, and accountability across the organization.
Partnering with Marketing to drive proactive campaigns and conferences that enhance SKIM’s brand awareness.
My leadership is grounded in SKIM’s core values—creative thinking, empowerment, collaboration—as well as being authentic, approachable, and ambitious. Through strategic vision and a hands-on approach, I aim to strengthen SKIM’s market position and drive sustainable growth for the company, our clients and our people.
SKIMVice President, US Client Partnerships & Solutions
Apr. 2022 - May. 2024Atlanta, Georgia, United StatesOverseeing the various research teams within SKIM US to ensure client success through strong project/client/account management as well as talent acquisition/development/retention
SKIMVice President
Jul. 2020 - Apr. 2022Atlanta, Georgia, United StatesAs a VP at SKIM, I am responsible for helping grow SKIM US and leading SKIM's Atlanta team. I oversee several key accounts through developing and growing strong client partnerships. I work closely with business partners and functional teams to ensure the financial health of the business and the wellbeing of employees in the region across the core business functions. KEY COMPETENCIES
• People / team management – success in coaching and guiding people development to provide employees with proper support and guidance in resolving issues
• Client management – experience in consulting directly with clients, with proven results in both creating new client relationships and developing ongoing client partnerships
• Leadership – experience working closely with SKIM's Global Management Team as part of SKIM's US Leadership team. This includes creating strategic account and location plans and translating regional / global goals into actionable strategies ROLES & RESPONSIBILITIES
• Client mindset: Ensure client-centric mindset is reflected in everything that we do
• Operational excellence (Process Management): Ensure the quality of the projects and oversee resource allocation based on availability, skill sets, and desired development
• Collaboration: Act as a role model and champion of cross-office collaboration and actively promote collaborative mindset working together with other location leaders
• People development: Partner with HR in all aspects of talent acquisition, development, and management
SKIMDirector of Research
Jun. 2018 - Jul. 2020Atlanta, Georgia, United States
SKIMSenior Research Manager
Dec. 2015 - Jun. 2018Greater Atlanta AreaAs a Senior Manager for SKIM’s Atlanta office I enjoyed juggling numerous responsibilities. Overall, I divided my time into client/account management, project leadership, and analyst supervision/guidance. In addition, as part of SKIM’s Atlanta Operations Leadership team I oversaw overall resource allocation, on-boarding new employees, and recruitment for the Atlanta office. Key responsibilities included:
• Overarching account management, including key accounts for SKIM, and client management on projects • Taking the lead on proposals with strong proposal writing skills that focus on customizing a solution to address clients’ strategic business questions. • Managing projects from beginning to end, ensuring they exceed client expectations from commissioning to insights socialization. • Managing several analysts’ overall career development, professional development plans and ongoing training needs as well as providing analysts guidance on projects to ensure ongoing learning Primary role strengths included:
• Networking and developing / maintaining strong industry connections • Individual-focused people management and mentoring
• Insights-focused proposals and reporting including creating a best practices deck and training for SKIM on proposals as well as writing headlines and project insights summaries
• Building strong client relationships / ongoing partnerships
CMIAccount Manager
Sep. 2015 - Nov. 2015Greater Atlanta AreaAs an Account Manager at CMI, I managed research among CMI’s existing client base as well as developed new clients. I acted in a consultative role with major clients by developing client relationships, providing subject-matter expertise, and thought leadership in client experience. I was responsible for managing ongoing client relationships, generating new opportunities, creating proposals, and making presentations.
CMIResearch Manager
Apr. 2015 - Sep. 2015Greater Atlanta AreaCMI is a full service market research and insight company servicing clients in life sciences and service industries. As a Research Manager at CMI, I combined my research, consulting, and industry expertise to provide the best possible research design, analysis, and execution to CMI's clients. Key Responsibilities Included:
• Client development and management- consistently providing exceptional customer service
• Working with clients to customize a recommended approach to the meet the needs of each client's unique business issues
• Designing tailored deliverables that meet/exceed research objectives and client expectations
• Effectively communicate critical findings, insights and strategic recommendations
• Proactively seeking out new and better market research tools, approaches, and technologies to benefit our clients insight objectives
Vonage Business SolutionsSenior Manager Market & Customer Insights
Jun. 2014 - Apr. 2015Greater Atlanta AreaAs Senior Manager of Market & Customer Insights, I was directly responsible for designing and managing all market and customer research, analyzing results, and delivering actionable findings. Additionally, in my role I was responsible for conducting and maintaining intelligence reviews of the competitive marketing and product landscape, identifying opportunities and threats to Vonage Business Solutions. Essential Job Functions include:
• Managed all market research projects conducted by Vonage Business Solutions.
• Identified market research needs for marketing and product development departments.
• Analyzed competitive product offerings to identify strengths and weaknesses • Generated market research reports and communicate implications for product and marketing use.
• Developed appropriate measures for monitoring of competitive marketing and product activities.
• Synthesized market research findings with other market intelligence conducted by the organization.
Kids IIConsumer Insights Manager
Nov. 2012 - May. 2014Greater Atlanta AreaAs Consumer Insights Manager at Kids II, I was responsible for helping Kids II stay engrossed in the world of parents and children. I oversaw research to inform Kids II's innovative product development and brand strategies. I truly enjoyed the opportunity to be the voice of the consumer within the organization. In my role, I served several departments as the in-house research expert, advising on proper research techniques, execution, and interpretation of consumer research. I was engrossed in both qualitative and quantitative research in-house and gained experience conducting focus groups, ethnographic research, in-home consumer use studies, web-based surveys, conference research, and shop-alongs. In my day to day, I was involved throughout the research process at Kids II including research requests, survey writing/programming, discussion guide creation, moderation, analysis / reporting and presenting. In addition to the research conducted in-house, I worked closely on our brand tracker, segmentation and also managed research conducted with outside vendors. Some additional responsibilities included:
Developing best practices for research, driving research plans, timelines, and budgets for several departments
Advising marketing, product development, and sales of opportunities and unmet consumer needs
Managing Kids II online panel- Generation Mom
Staying up to date on consumer trends
Synovate HealthcareSenior Research Manager
Jun. 2009 - Nov. 2012Atlanta, GAAs part of Ipsos Healthcare's Medtech team (formerly Synovate), I gained vast experience managing qualitative and quantitative projects as well as large international projects. I managed all aspects of the marketing research process including proposal writing, field management, screener & questionnaire development, moderating, qual and quant analysis, and insights driven report writing. Overall I learned valuable research skills and industry experience while being exposed to new techniques and developing as a market researcher. Specialties Included: Project Management, Moderating, Advanced Analytics, Pricing Research, Concept testing, International / Global market research
The University of GeorgiaMasters of Marketing Research
Jun. 2008 - May. 2009
Clemson University Department of PsychologyIntern
May. 2007 - Aug. 2007Entered and Analyzed data collected from students using SPSS. Presented reports summerizing research results and made appropriate recommendations.
YMCA of Greater NashuaIntern
May. 2006 - Aug. 2006Worked directly under the Office Manager and the Executive Director for the YMCA Merrimack branch. Created and distributed a survey to assess summer camp programs. Analyzed and presented the results to multiple YMCA Directors and made recommendations to improve summer camp satisfaction and enrollment.
Clemson University Department of PsychologyResearch Assistant
Aug. 2005 - May. 2008Assisted professors in multiple research projects. Aided in the preperation of research measures and questionnaires. Analyzed and delineated research findings in final reports.
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