Michael Davin - Head of Marketing, Noci Smart

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Work Background

PT. Noci Lighting SolutionsHead of Marketing

Feb. 2024Jakarta, Indonesia

Eden Creative NetworkSenior Strategic Account Manager

Aug. 2023 - Feb. 2024

Eden Creative NetworkStrategic Brand Planner

Nov. 2022 - Aug. 2023Jakarta, Indonesia- Create the brand strategy for pitching deck or annual campaign strategy for the running brand. - Present the pitching deck to the expected brand candidates - Construct the internal & external branding for Eden Creative Network - Provide the brief design-related contents to the graphic designer team

PT. Sukanda Djaya - Diamond Cold StorageBrand Executive

Apr. 2021 - Nov. 2022Jakarta, Indonesia- Contribute to the launching of OATSIDE on 2021 - Managing the marketing strategy & activity of beverage products (OATSIDE, 1883 Maison Routin, San Benedetto, Oh iJava, Caffe Vergnano, etc) - Managing the marketing strategy & activity of dairy products (Floridia, Galbani, Perfetto, etc) - Supervising the sales team on the product knowledge and sales. - Communicating and dealing with the brands' principals.

KAVVIDigital Marketing Specialist

Sep. 2020 - Apr. 2021North Jakarta, Jakarta, Indonesia- Increased the number of Instagram followers by 20% - Increased the engagement rate on Instagram by 75% - Increased the total monthly sales by 25% - Had the average CTR for the overall ads campaign of 4,25%

DanaRupiahSocial Media & Marketing Specialist

Dec. 2018 - May. 2020Indonesia- Increased the engagement rate by 250% - Increased the number of followers by 130% - Reduced the customer complaints rate by 50% - Reduced the customer journey on providing complaints by giving the relevant FAQs for the product - Created the very first product knowledge video in the form of web-series on YouTube - Had the average CTR for the overall ads campaign of 3,88%