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Work Background
Arlington-Mansfield Area YMCADirector of Marketing & Communications
Aug. 2021Arlington, Texas, United States
Arlington-Mansfield Area YMCAMarketing Specialist
Jun. 2021 - Aug. 2021Arlington, Texas, United States
Arlington-Mansfield Area YMCAFreelance Contractor
Jun. 2020 - Jun. 2021Arlington, Texas, United States
YMCA of Metropolitan Fort WorthBranch Marketing Manager
Oct. 2019 - May. 2020Dallas/Fort Worth Area
Fort Worth Symphony OrchestraMarketing Manager
Nov. 2017 - Oct. 2019Dallas/Fort Worth Area-Responsible for assisting in the development and coordinating the execution of the various advertising campaigns designed to generate both single ticket and subscription sales: a $2 million annual budget
-Successfully transitioned the organization's marketing efforts to utilize over 50% digital advertising in our season-long marketing strategy and implementing new digital tools as the market demands it
-Establish and maintain effective business partnerships with vendors including printers, agencies, and graphic artists
-Negotiates and places all media buys for print, radio, television, digital, and outdoor platforms, ensuring that the organization receives preferred scheduling, pricing, and reach for maximum exposure
-Acts as in-house graphic designer for internal website needs and for all digital advertising -Executes direct mail plans, generating targeted mailing lists from the organization's ticketing system and trades across other similar organizations, and working with outside vendors to facilitate timely design, printing, and distribution of each piece
-Executes email plan using in-house system to design weekly newsletters and targeted promotional messages to patrons
-Codes, submits, and tracks all vendor invoices and assists Vice President of Marketing with managing and monitoring the marketing budget, providing recommendations for monthly forecasts
Alley TheatreSales and Marketing Coordinator, Education and Community Engagement
Mar. 2016 - Nov. 2017Houston, Texas Area-Coordinated all external communications about the organization's Education & Community Engagement department's comprehensive suite of over 12 programs to schools, administrators, teachers, students and community members -Developed strategic marketing and sales plans for both the entire suite of programs and individual programs and projects -Produced weekly e-mail campaigns, social media engagements, web platform updates and seasonal direct selling -Designed and coordinated marketing collateral used for direct selling and special event opportunities
-Performed sales calls and face-to-face meetings for the Alley Character Education Series' sold-out touring assemblies for Houston's elementary schools
-Coordinated special events in the organization's theatre and events spaces like program showcases and on-site conferences
Houston BalletAdministrative Assistant, Education and Community Engagement
Jun. 2015 - Mar. 2016-Managed internal communication with 12 outside instructors who deliver community programs throughout Greater Houston that reach 50,000 students per year
-Supported Associate Director in strategic grant research for current and future development
-Assembled reports of quantitative data for of end-of-year summaries
Created collaborative video documentaries of Houston Ballet Summer Intensive and American Festival for the Arts
-Designed and coordinated a case study for strategic departmental growth
-Performed Houston City Council District research for grant support
Immanuel and Helen Olshan Texas Music FestivalMarketing and Public Relations Coordinator
Jan. 2014 - Jul. 2014Moores School of Music, Houston, TX-Coordinated special projects for the festival’s 25th anniversary season including a large commemorative banner, “happy birthday” video, and an opening concert reception
-Implemented a social media marketing plan to maintaining 3 social media sites (Facebook, Instagram, Twitter)
-Organized and implemented 2 community outreach concerts in the Houston community
-Arranged media visits to local TV and radio stations with staff, guest conductors and soloists
-Created content and design recommendations for the official festival website
-Collaborated with 5 local arts organizations for trade promotion and design of concert program advertisements
-Developed, filmed and edited videos for a festival video series on YouTube called “Following the Fellows”
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