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Work Background
Prime 8 ConsultingSenior Manager, Executive Communications - Microsoft Security, Customer Success
Apr. 2024RemotePartner with the Chief of Staff to drive communication planning and strategy, focusing on critical priority areas within Security, directly supporting the VP, Customer Success, Microsoft Security. Craft and guide strategic messaging for the team and its leadership, leveraging both strategic and creative storytelling for internal and external communications.
LastPassSenior Manager, Public Relations
Nov. 2023 - Apr. 2024Implemented PR programs that contributed toward brand building initiatives for LastPass, a provider of password and identity management solutions for consumer, enterprise and SMB markets. Created communications plans and policies, proactively drove positive sentiment for LastPass through earned and paid media channels, worked cross functionally across product marketing, threat intelligence, and channel teams for product and technology-related news, launched threat intel thought leadership program, helped build out executive communications programs, tag teamed on reactive media statements for crisis communications, worked to develop spokesperson bench and provide media training.
LJ Strategic CommunicationsFounder/Senior Public Relations/Communications Consultant
Mar. 2023Provide outsourced, interim and consultative strategic communications services to a broad range of B2B technology clients. Working directly with c-suite executives, provide creating cutting-edge communication strategies, messaging, storytelling, internal and external communications, executive communications, social media, speechwriting, content development, ghostwriting of thought leadership content, and brand strategy to help shape the global narrative for client organizations.
MicrosoftCommunications Manager
Aug. 2022 - Mar. 2023RemoteDeveloped and implemented strategies to enhance communication and collaboration among Microsoft’s Support Tools & Platforms teams, which reside within the Global Customer Success organization. • Managed internal communications including social media for the Support Tools & Platforms teams.
• Strategic recommendations about best practices in communications.
• Writing and editing of internal communications for management and engineering teams.
• SharePoint site content development and management of team pages.
TrellixInterim Head of Product Public Relations - Americas
Mar. 2022 - Aug. 2022RemoteTrellix (formerly McAfee Enterprise and FireEye) is a global company with more than 40,000 customers and 5,000 employees, redefining the future of cybersecurity. As a key member of the global communications leadership team, I led public relations programs across North America and LATAM markets. I increased Trellix extended detection & response (XDR) brand awareness with media and key influencers, creating and executing strategies to reach variety of media audiences – business, security, technology and industry verticals.
AppDynamicsSenior Manager, Security Communications
Jan. 2021 - Dec. 2022RemoteBuilt global security communications program from the ground up for Cisco AppDynamics. Developed processes and policies for security communications and created communications programs and campaigns on behalf of the CISO and InfoSec team. Worked across cyber defense, customer trust, product security and security engineering teams on both proactive and reactive communications to tell the story of how to secure and protect the company and customers from new and emerging threats. Developed executive communications and worked cross-functionally with global product, engineering, public policy, internal comms, and other teams. As a result of this program, metrics revealed a reduction in security issues, leading to an improved security culture throughout the organization.
Point BSenior Manager, Public Relations
Jan. 2019 - Dec. 2021RemoteLed firmwide public relations, analyst relations and thought leadership programs for both corporate and individual business units of Point B including technology, healthcare, life sciences, financial services, customer engagement, DEI, ESG, cybersecurity, growth investments, and workforce experience. Results of the PR program included extensive media coverage and successful message pull-through for Point B's healthcare, technology, life sciences and financial services industries.
Northwest Entrepreneur NetworkStrategic Advisor
Jan. 2012 - Dec. 2014Seattle, Washington, United StatesAdvised c-suite executives and budding entrepreneurs on how to implement strategic communications and PR into their operations. Held round-table discussions, one-on-one meetings, and hosted presentations to offer insights and best practices to c-level executives.
LJ Strategic Communications LLCFounder/Senior Communications & Public Relations Director
Jan. 2011 - Dec. 2019Greater Seattle Area-RemoteRecognizing a need for alternative communications services delivery, I launched LJ Strategic Communications to provide outsourced, interim and consultative strategic communications services to a broad range of national and international B2B clients. Advised c-level executives and implemented strategic communications programs including channel/partner communications, executive communications, thought leadership, social media, product communications, analyst relations and more. Results:
- As interim marketing communications director for an enterprise email services provider, I built out the company’s first-ever marketing department, leading all brand positioning and strategy, leading a team and various agency partners in the design/execution of online marketing and PR campaigns. These efforts proved instrumental in positioning company for acquisition, which was finalized in 2012.
- Retained to drive PR for an innovative new app to aid in hearing loss awareness/prevention; launched a high-profile public awareness campaign that included media and social media engagement. Results: campaign more than doubled the initial goal of app downloads. Clients: Point B Consulting, Philips Healthcare, Weyerhaeuser, T-Mobile, Fluke, Comodo CA (digital security/SSL certificates), Critical Start, Deja Vu Security, DigiPen Institute of Technology, Lend an Ear/iHEARu, RemitDATA, Innovyx Digital Marketing, Javelin Marketing Group, Flow International Corporation, Merge eClinical/Merge Healthcare, Inmedix, Greenlight SmartCradle and Dashware app, and more.
MicrosoftPublic Relations/Analyst Relations Manager
Jan. 2010 - Dec. 2011Redmond-RemoteIn a vendor role, drove PR and analyst outreach for Microsoft’s Worldwide Enterprise & Partner Group—helping the company build awareness, engagement, and market share in numerous key vertical markets including technology, electronics, consumer goods, retail, hospitality, financial services, energy, aerospace, and discrete manufacturing (e.g. automotive/connected car technology).
Flow InternationalDirector of Public Relations
Jan. 2005 - Dec. 2010RemoteDeveloped and implemented unique product communications strategies and creative storytelling to support product sales for this global manufacturer of ultrahigh pressure technology (UHP) solutions used in industrial cutting (automotive, aerospace, job shops), cleaning, and food safety applications.
McKnight & Company Public RelationsVice President, Strategic Communications
Jan. 2002 - Dec. 2005Seattle, Washington, United StatesRecruited as VP by this leading public affairs firm, providing issues management, messaging and communications expertise to a wide range of regional, national, and international clients—including multinational enterprises and organizations located in the US, Canada, Chile, New Zealand, and Norway. Key engagements included:
- Communications planning and PR support for the National Marine Fisheries Service/NOAA Fisheries, coordinating messaging for the agency’s “Managing Our Nation’s Fisheries” conference in Washington DC—aimed at educating the public, media, congress, and other stakeholder groups (e.g. tribal governments, academics, researchers, environmental organizations) on the U.S. marine fishery management process
- Broad-based coalition and communications for the American Seafood Distributors Assoc. to support the company’s interests during a high-profile global antidumping investigation; work included media relations, events, lobbying, and stakeholder engagement
Flow InternationalPublic Relations Manager
Jan. 1998 - Dec. 2002RemoteLaunched the first-ever PR program for this global manufacturer of ultrahigh pressure technology (UHP) solutions used in industrial cutting (automotive, aerospace, job shops), cleaning, and food safety applications. • Developed and led communications for launching the company’s new Fresher Under Pressure (FUP) Food Safety Technology.
• Pioneered a series of unique product communications strategies and creative storytelling to support sales of the company’s proprietary machinery to new and untapped vertical markets.
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