LJ Strategic Communications LLCFounder/Senior Communications & Public Relations Director
Jan. 2011 - Dec. 2019Greater Seattle Area-RemoteRecognizing a need for alternative communications services delivery, I launched LJ Strategic Communications to provide outsourced, interim and consultative strategic communications services to a broad range of national and international B2B clients. Advised c-level executives and implemented strategic communications programs including channel/partner communications, executive communications, thought leadership, social media, product communications, analyst relations and more. Results:
- As interim marketing communications director for an enterprise email services provider, I built out the company’s first-ever marketing department, leading all brand positioning and strategy, leading a team and various agency partners in the design/execution of online marketing and PR campaigns. These efforts proved instrumental in positioning company for acquisition, which was finalized in 2012.
- Retained to drive PR for an innovative new app to aid in hearing loss awareness/prevention; launched a high-profile public awareness campaign that included media and social media engagement. Results: campaign more than doubled the initial goal of app downloads. Clients: Point B Consulting, Philips Healthcare, Weyerhaeuser, T-Mobile, Fluke, Comodo CA (digital security/SSL certificates), Critical Start, Deja Vu Security, DigiPen Institute of Technology, Lend an Ear/iHEARu, RemitDATA, Innovyx Digital Marketing, Javelin Marketing Group, Flow International Corporation, Merge eClinical/Merge Healthcare, Inmedix, Greenlight SmartCradle and Dashware app, and more.